Gaining the trust of your audience is difficult. It doesn't matter how gleaming your SaaS website is, people are cynical these days. Your product needs to be promoted in another way in order to generate interest. You can build a strong community with podcasts. Your past customers want to hear from you again, and your non-customers can benefit from your entertaining or informative content. You will also have people who are not directly potential customers, but who are just part of the industry you belong to. The natural voice of the human being is a powerful communicator. Building a strong community over time will be easier with your podcast's diverse audience.
If your software is highly versatile, appearing on a variety of industry-specific podcasts is an excellent way to reach potential new customers who might not be aware they can use your product. For the best results, when choosing your podcast (accountancy, SEO, real estate, etc.) prepare industry specific use cases so that listeners can fully understand the value of your software. Get this right and you will dramatically increase the market size of your product.
Being a guest on podcasts can have a positive effect on your website's backlink profile. This is because many podcasts include links to their guests' websites in their show notes. These links can signal to Google that the SaaS company's website is an authority on the topic, which will help the site to rank higher for related keyword terms.
As a founder of a SaaS application, it is important to be a featured guest on podcasts because you are the face of your company. This will help you build credibility and trust with potential customers, as well as establish yourself as an expert in your field. It is important as the founder that you provide the purpose of the software. By sharing the reasons behind why you built it, this will help potential clients understand why they need your product. By showing your potential customer base that you are a real person, with a vision on how you can help them, they will feel a connection with you, your company and your product offering. Additionally, as the founder, you are the best person to speak about your product. You know the ins and outs, what it can do, and how it can help people. By being a featured guest on podcasts, you have an opportunity to share this knowledge with a wider audience and attract more potential customers.
I've been a guest on dozens of podcasts. It's something I've been experimenting with for marketing purposes, and I have to say: it works. Not only do you get backlinks, which we love for SEO, but you also get the chance to demonstrate thought leadership and expertise. This reflects back onto your company brand. Thought leadership is a major differentiating factor for your brand. This means it helps businesses that may offer, at face value, similar products and services as their competitors - often the case when it comes to software as a service - to stand out from the crowd.
We live in a world where customers are spammed with ads and flashy promotions from big, faceless companies. But the study shows that 92% of consumers rely on recommendations from people they know and trust above all other forms of advertising. This is where the benefits of being a guest as a company SaaS founder show up. Podcasts are the perfect opportunity to connect with the audience and humanize the brand. It’s a chance to show the human side of the company. People are willing to buy more often from people they know, like, and trust instead of faceless brands. This is a chance to share the story of the company, its core values, and what drives the founder's vision. It’s a chance to give listeners a behind-the-scenes look at the company. This human connection can be a powerful tool for building customer loyalty and trust. By becoming the company's human face, founders can create a strong emotional bond with their audience and create a positive image for the company.
Appearing on a podcast is a lot "stickier" than a typical social media post. Many listeners will be paying closer attention to what you're saying compared to skimming or multitasking on other digital channels. Also, though your social media post will fall off people's radars within hours or days, a podcast episode will be downloaded and listened to by new listeners for months—and sometimes even years.
One benefit a founder of a SaaS company would gain from being a guest on podcasts is exposure. Podcasts are a great way to get your name out there and make yourself known as an expert in your field. They're also a way to build credibility with potential clients, who may not know you yet but will be interested in learning more about what you do if they hear you speak about it on the podcast. As long as you come across as knowledgeable and personable, people will want to learn more about what you do—and that can only lead to growth for your business!
The main benefit of being a guest on podcasts is that it gives you exposure to a large audience. By being a guest on podcasts, you can reach potential customers who may be interested in your product. Additionally, being a guest on podcasts can help build your personal brand and establish yourself as an expert in your field. These listeners may then become customers of your business.
Inventory Management Software Company at Megaventory Inc.
Answered 3 years ago
Since software is a digital product, customers can't walk into a store and see for themselves how a company looks inside. To give a SaaS company more credibility, the team behind it, especially the founder, should be visible to the public. Being a podcast guest proves the founder's expertise in the product he built. Moreover it makes the company more approachable and personable. Much more than a section on the firm's website can do.
Nowadays podcasts are very popular, almost everyone listens to at least one podcast regularly. Appearing in one, especially one with a very large following can be beneficial for numerous reasons. A guest in a podcast is usually invited there because they have relevance or knowledge on the same topic field as said podcast. Meaning that people will be interested in what you have to say, and as a founder of a SaaS company you can educate about the benefits of Software as a Service, which a lot of people don’t know or understand yet and you yourself gather a certain following for you and your company.
Being a guest on a podcast has multiple benefits not the least of which is you gain instant legitimacy and credibility in the eyes of the listeners as an expert in your niche. As a business owner, people will only buy from you if they trust you. As you are being interviewed on a podcast you have a captive audience for 10-60 minutes and the more they hear from you the more they can learn to trust you. You also get the psychological advantage of being associated with the podcast host which most listeners view as a celebrity, thus increasing your status in the listeners eyes.
Digital Marketing & Asst. HR Manager at Great People Search
Answered 3 years ago
Our business founder has gained many benefits from being a guest on podcasts but one of the main benefits is that these podcasts have helped our company to grow and get known in the industry. In easy words, by being a guest at podcasts one after another, our company has successfully built its brand and credibility in the industry. Similar advantages apply to podcasts and blogs. You may establish your credibility by using both to share your knowledge and skills. You can demonstrate your knowledge by offering suggestions, insights into the sector, recommendations, and personal stories about your work.
Provided a founder of a SaaS company does a guest podcast, the benefits they would render from doing so would be multiple. As they speak on the subject matter at length and reap in industry influencers, they can boost credibility. Therefore, strengthening the credibility of your SaaS software would mean that customers would be more likely to trust your software than the multiple other software offering the same functions. Therefore, guest podcasting can help create a better community and become a good space for lead generation.
Podcasting is a rising platform with various topics professionals from numerous fields can listen to. A pivotal benefit SaaS founders may acquire from guesting in a podcast is strengthened credibility. This is particularly useful for companies still establishing their brand on the market as it can skyrocket their popularity while gaining the trust of fellow professionals. Companies looking for potential SaaS companies to collaborate with might stumble upon the content they've participated in. Professionals will analyze if the company leader is credible enough for business proposals. It's paramount to convey themselves as experts who prioritize maximum positive results for their current and future clients. Most technological and business podcasts focus on predictions regarding trends and hazards companies should prepare for. By stating projections that prove to be true in the future, their credibility increases to both potential business partners and the general public.
Podcasting produces results in terms of marketing. It allows you to reach new audiences, sell your offerings in a less expensive format (videos require a significant upfront investment), and build your brand beyond being just a business. There is, however, more: Generate new leads One of the most significant benefits of podcasting is the ability to market your products to your listeners in an authentic, non-salesy manner. You can assist them in understanding what your SaaS company does and how your offerings can help them alleviate their pain points. Make life easier Reading blogs requires you to put everything else aside and concentrate. You can, however, listen to podcasts while driving while keeping your eyes and hands-free. You could be on your way to work or going for a walk. It is much simpler to consume audio content. Podcasts are convenient to listen to.
A podcast is an ideal platform for gaining the respect of potential clients and other industry leaders if you are articulate, fascinating, and able to give thoughtful views and advice. As a transparent leader, you will be viewed as a reliable source of knowledge because, in a bid to share important content with a particular target audience, podcasters invite guests who are capable of doing so.
A podcast is not merely a single or small group of people discussing something. It involves developing your expertise in your field.Make use of the platform to speak with authority on issues affecting your product, the SaaS community, and your target market. You have the chance to become "internet famous" with a podcast, as corny as it may seem. Because they "know" you, people who first check out your SaaS product after listening to your podcast are more inclined to buy from you.
It's a great way to reach a new audience. When you're featured on a podcast, you're introduced to the host's audience, which is often different from your own. For example, choose a show which is geared towards entrepreneurs to reach a new group of people who are interested in starting or growing their own businesses. And because podcasts are often downloaded and listened to later, your message can have a long lasting impact. So if you're looking for a way to reach a new group of potential customers, guesting on a podcast is a great option.
A SaaS company's best advantage from their founder being a guest in a podcast is brand awareness. Being a guest on the podcast allows the founder to discuss the ups and downs of the business journey, among other things, which helps to enhance the credibility of the SaaS business among listeners. In the podcast, the founder discusses the fundamental concept behind the creation of Software that delivers the service, which is the greatest way to attract new customers to the business.