The journalism space is dominated by those with an aptitude and flair for digital communication platforms. If that’s your niche, you have a leg up on others entering the field. So many journalism and communication majors are taking the traditional route, even though the print and TV products are declining in readership and viewership. The audience is found on digital platforms. There is a growing number of outlets, local and national, that have been created solely for digital audiences. Go find those outlets, build up a portfolio of digital clips (even if they’re just blog entries) and apply for any job you think you’d be a good fit for.
A digital communication major could consider a career in marketing. Marketing is the process of creating value for a company through the creation and distribution of products or services. In order to create value, a marketer must understand consumer behavior and what motivates people to buy things. A digital communication degree would give you the skills you need to understand how to reach consumers through various channels like social media, websites, and email campaigns. You would also learn how to create effective advertising and branding strategies.
An advertising copywriter is one of the best career options for a media multimedia major candidate. If you're able to demonstrate logic, imagination, and creativity, working as an advertising copywriter could be a top-notch option. This career option's role generally works alongside an art director within the creative department of media, advertising, or a full-service agency. They work with client briefs to conceive, create, and generate efficient advertising campaigns. The job responsibilities will be presenting ideas to clients and colleagues, liaising with clients, explaining their briefs, and making creative concepts in partnership with the art director.
A media multimedia major can work as a content strategist to help businesses market more effectively. Content creators are needed in droves to help companies perform better on social media, create branded content and messaging, and create content that better adheres to SEO strategy. Digital marketing is a booming industry for content creation and social media. Not all media-based content is created equal, but different companies need different, specialized content styles that keep competition in the field relatively low. Working in content creation will also give you peripheral skills and experience to further develop your career, especially in digital marketing. Often there are versatile opportunities, both laterally and upward, to grow in this field so it’s worth exploring if you want to work closely with business owners on their marketing efforts.
As long as Google exists, there will be a need for people to specialize in search engine optimization (SEO). This requires a blend of both technology and writing skills. The career opportunities could be freelancing, working for an agency or a large company with an in-house digital marketing team. In highly competitive industries, technical SEO is needed when organic (non-paid content marketing) SEO is insufficient. Some examples of highly competitive industries are anything financial, health and wellness, consumer products, Real Estate, technology.
One good career option for a digital communication or media multimedia major is to become an online editor. Every company has a website that needs constant updating and new content. This is a perfect job for someone into digital work. That type of option is also good for those who want to work in news. There are many new news pages online and all of them need new stories and pictures uploaded hourly as well as digital design.
One great career option for a digital communication or media multimedia major is to become a blogger. The best part is that you can start your blog while still in college! Many people are under the assumption that blogging is dead. However, blogs are very popular medium that aren't going away anytime soon. Anytime someone Googles something, they land on a site and that site provides them with information. The site they land on is a website or blog! Bloggers can make money through affiliate partnerships, on-site advertisements, sponsored content or through products they create (ebooks, courses, physical products, etc.) Blogging is a great career that provides flexibility, room to grow and countless learning opportunities!
A digital communication or media multimedia major would make a good manager. For instance, a communication major would make a great campaign manager. They would have the skills to help a politician communicate a message to the masses and put together a multimedia presentation convincing voters to choose the politician at the polls. Social media managers also have the skills to communicate on social media sites and make visually compelling graphics for brands to use for marketing.
Marketing is a great option for those looking to do more with digital communication and multimedia. Whether it is social media advertising, copywriting, SEO, or copywriting. There are endless options and niches in marketing and every industry can benefit from good marketing!
If you're a digital communication or media multimedia major, one career option is to become a content marketing specialist/manager. Content marketing specialists work with businesses to create relevant content that engages audiences and helps them achieve the business's goals. It's a great opportunity to use your writing skills, as well as what you've learned about how digital media works to reach audiences. In fact, over the past 5-10 years we’ve seen a huge demand for quality content writers as more businesses invest in content, SEO, and communication strategy for their digital brands.
One career path which both communication and multimedia graduates may follow is a content strategist. With their creative personalities, thinking outside the box, data-driven mindset, storytelling as well as solid analytical, troubleshooting, and writing skills, they make perfect candidates for this great, yet not always easy, position. A content strategist is responsible for developing and maintaining a brand's content strategy, based on the company's business objectives and users' needs. Basically, it is all about planning, designing, creating, editing, and publishing relevant content, tailored to the circumstances. The good news –demand for content strategists is on the rise. The role in question is only about a decade old and it coincided with the proliferation of all kinds of content online, which may be the reason why this career path is getting more and more popular.
With cookies crumbling being an SEO expert has never been more important for digital marketers. Search Engine Optimization is the lifeblood of every business if people can’t find you online you are at a disadvantage to other businesses.
One career option for someone with a digital communication degree is cyber security. You will need to take some additional courses but cyber security is a huge industry now and it all starts with digital communication or media multimedia major.
Some careers that may be a good fit for a digital communication or media multimedia major include web developer, graphic designer, social media manager, marketing specialist, and video production specialist. Each of these careers involves using digital media to create and/or manage communication content. Web developers build and maintain websites, graphics designers create attractive and effective website designs, social media managers develop and implement social media strategies, marketing specialists create and manage marketing campaigns, and video production specialists create and manage video content. It is important to focus on your strengths and develop a portfolio that showcases your abilities. Be sure to keep up with the latest industry trends and take courses that will help you to sharpen your skills.