One ChatGPT prompt that I would recommend to other content marketing professionals is "Given the content below, provide me with five examples regarding how I can improve this text" and include the text you're working on in the same message. ChatGPT can be very helpful when it comes to requesting constructive feedback and suggestions and can be asked as many times as necessary in an effort to iteratively generate higher quality copy. ChatGPT does have its limitations, however, and we need to keep this in mind while we're using it. For example, when it comes to content that requires subject matter expertise we may still need to request a review from an expert who is familiar with the content under development. I use this prompt frequently when developing content and ChatGPT usually provides me with actionable feedback that I can use to improve my copy in ways that I may not have otherwise considered.
Utilize conditional prompts for targeted content creation One powerful ChatGPT hack I recommend to fellow content marketing professionals is using conditional prompts. By defining the audience, tone, and specific guidelines within the prompt, you can tailor the AI's response to align perfectly with your content strategy. For example, including instructions like 'Write a cold email to a candidate in a semi-professional tone' enables creation of specialized content without manual intervention. It saves time, enhances consistency, and offers a versatile tool for various content needs. Leveraging conditional prompts is like having a team of writers with distinct voices at your fingertips.
Before and keyword research or competitor analysis, spend time ideating your content based on areas you specialise in. This ensures you leave no stone unturned in your content strategy. ChatGPT makes this incredibly easy, and if you have ChatGPT Plus, not only is the output better but you can install a plugin called Whimsical to generate diagrams. Here is a prompt I use to generate a comprehensive topic map: Act as an expert on [TOPIC]. Your task is to produce a topical map providing an overview of the relationships between all topics related to the given topic. Your response must be in the form of a mindmap with the given topic at the centre. Analyze semantic entities to produce related topics to appear in the mindmap. The nodes in the mindmap need to be 3 levels deep with at least [X] topics overall. The output provides a mindmap of all the essential topics for you to build clusters around.
One hack that I will recommend to every content marketer is to use ChatGPT to repurpose your blog articles or video content on different social media channels. Now, content repurposing is not about using the same content, but customing your content pieces tailored to a specific social media channel. Here's how you can do this effectively: 1. Find the pillar page (detailed guide, video interview, or podcast) piece you want to repurpose. 2. Use the following prompt (with an example) to personalize your content for a specific platform: Repurpose the following blog content into a personalized LinkedIn post. Use a hook in the intro and a clear CTA. Here's the content: "[Paste your blog content]" Note: Customize the prompt based on your target audience and brand tone. 3. If you want to repurpose Video or Podcast, then you can use the text transcript and ChatGPT will turn it into a personalized post. By repurposing your older posts like this, you can 10x your content reach.
ChatGPT and similar AI writing programs are invaluable tools in the content marketing world, but knowing how to use them is key to achieving the best results. One method I highly recommend is the InstructGPT approach. By providing clear and precise instructions, you can guide the AI to deliver content in the exact tone and style you need. For instance, I frequently use prompts like, "Suggest blog titles centred around the keyword (insert keyword), maintaining an informative yet conversational tone." This flexible prompt can be easily tailored to suit your specific goals and target audience, allowing for customised content that resonates with your readers. You can even ask ChatGPT to emulate the same tone as a specific website by including a link in your prompt. For example, you can say: 'Write me a blog post about (insert title) in the style of this site - (insert website link). The produced content will then seamlessly blend in with existing site copy, maintaining the brand voice.
"For me, i find that ChatGPT can be an endless word generator that can help any tired mind find a new and interesting way to see something, but don't misunderstand what i mean - i am not suggesting that you rely on a AI bot to write all of your content for you, evidence is proving that this is not resonating with people at all. What i'm actually suggesting is that you use it as a quick synonym generator that can take your repetitive wording into new and exciting directions. Content creation is all about finding the write words, so while you build up your structures, sentences and stories, why not get some help to make sure each paragraph is filled with fresh punctuations that keep the audience inspired. It is as simple as asking ChatGPT some alternatives to the phrase 'great idea!'"
With AI on the rise, come complications and more questions. Where is the data coming from? Are we allowed to copy and paste? To what extent can I utilize the information the platform gives me when I ask it something? We understand ChatGPT pulls information already found on the web, and puts it together in the type of format we request. We've also learned during our school years to cite our sources - this includes ChatGPT. Whenever I've used ChatGPT for assistance with concepts and tips, I also ask it to cite its sources. This allows me, and you, to vet the information and ensure it is of a reliable source. This also allows us to confirm if ChatGPT is pulling information word for word and feeding it back to you. No one wants to be caught copying and pasting, and "unknowingly" plagiarizing or stealing someone else's work.
Be specific. The more detail you include in your prompt, the better the end result will be. You need to tell ChatGPT exactly what you want it to do. Instead of just asking it to generate a piece of content, give it extra details like who the content is for, what kind of style / tone the content should have, how long it needs to be, and important details / information that should be included. It is also important to remember that ChatGPT can be used to refine content. If you are not happy with a piece of writing, or you feel it is too generic, you can simply ask ChatGPT to rework it to your desired tastes / requirements. You can use a prompt like "This content is too generic and the tone is not quite right. Please rework it to be more unique." to refine any text until you are happy with the result. Just make sure to run it through a plagiarism checker afterwards!
The ChatGPT hack that had the biggest impact on what AI would return was by telling ChatGPT what their roles was before I entered the prompt. For example if I wanted it to write a pitch email to send to a journalist about my company I would start the prompt with this sentence: "You are a top-level news editor for a major publication. Write a pitch email..." Once I implemented this hack the results came back much more useful.
One chatGPT prompt that I'll definitely recommend to content marketing folks is about summarizing YouTube video transcription. Whether writing articles or eBooks or landing pages, content marketers often restrict their content research to Google's top-ranking pages. This is why most content pieces ranking on the first page have similar topics covered. But researching through YouTube videos (especially, expert interviews and webinars) will give you expert insights within a few seconds. Here's the process (including the ChatGPT prompt) 1. First, Find YouTube videos that you want to research for your articles 2. Copy the video transcription from YouTube 3. Use the following ChatGPT prompt: I am writing an article on {your topic} and I found an expert interview on the topic on YouTube. Now, create a concise summary of this YouTube video as I'm sharing the transcription below: "{paste your transcription text here}"
One of the most effective ChatGPT prompts I utilize is the "Empathy-Drive" prompt. This strategy involves creating content that empathizes with the audience's situation or problem and then introduces the product or service as a solution. The reason why this approach works so well is that it makes the audience feel understood, which helps to build trust and rapport. By demonstrating an understanding of their challenges and offering a tangible solution, it positions your brand as a helpful ally, rather than just a business trying to sell something. Here is an example of how I've used the "Empathy-Drive" prompt to produce successful content: For a financial planning software company: Empathy: "We get it - planning for the future can be overwhelming and confusing." Solution: "Our software simplifies the process, guiding you step-by-step to a secure financial future." This empathetic messaging was used in a series of educational webinars and resulted in a notably increased conversions
At the end of the day, content marketers are really just looking to strike the right chord with their audience, right? The common struggle I see here is they often get too wrapped up in their own ideas or use a lot of unnecessary jargon. ChatGPT can really help simplify things if you use the "Explain Like I'm Not an Expert" prompt. I've found that this strategy works best for blog posts, explainer videos, and the like. You can keep things down-to-earth and help your audience get what you're saying in a way that's easy for everyone, regardless of whether they're pros or not. To really drive your point home, you can even get ChatGPT to cook up an example that goes with your idea.
Get ready to level up your content game with the "Sparkle-Prompt"! It's like adding a dash of fairy dust to your keyboard. When we sprinkle this magic, we ask ChatGPT to "Craft a quirky analogy about [topic]" – bam, instant charm! Data dazzles – a 60% spike in click-through rates and a whopping 80% boost in social shares. Remember when we compared SEO to a treasure hunt for Google's heart? Shares flooded in faster than a caffeine rush! This prompt jazzes up even the dullest subjects, making readers smile while they learn. So, whether you're demystifying dark matter or dissecting doughnut economics, let those analogies fly like confetti. Your content will shine brighter than a disco ball – and your audience will thank you for the "aha" moments!
I recommend content marketers use the ChatGPT prompt, "Develop a creative campaign idea for promoting XYZ product/service." It's a valuable tool to brainstorm unique marketing concepts. For example, when marketing a car dealership, instead of highlighting just car specs, ask ChatGPT for a campaign focusing on personalized customer experiences. Maybe it suggests custom test drives: scenic routes for nature lovers or tech-filled urban routes for gadget enthusiasts. Such campaigns differentiate your brand and cater to consumers' preference for tailored buying experiences. Using this ChatGPT technique, marketers can harness its creative prowess for more engaging campaigns.
Competitor Analysis While ChatGPT isn’t a replacement for deep market research, asking it to summarize competitor strategies or trends in my niche gives me a starting point. I've asked things like, “Summarize the latest trends in content marketing in 2023” and have been amazed at the accuracy and insights it provides.
Crafting concise and compelling meta descriptions is essential for improving search engine visibility and enticing users to click through to our content. We utilize ChatGPT to create multiple variations of meta descriptions, each targeting specific keywords and providing a concise overview of the content. This process not only saves time but also results in well-crafted meta descriptions that effectively communicate the value of our content to both search engines and users. A specific prompt that I recommend to other content marketing professionals is to use ChatGPT with the instruction: "Create three different meta descriptions for our [specific webpage or blog post] that highlight its unique value and encourage clicks." This prompt prompts ChatGPT to generate multiple variations of meta descriptions tailored to the specific content.
Ask it to respond in specific formats. One trick to using ChatGPT is to request a particular style of response. If you want a conversational paragraph, it can do that. If you want bullet points, it can do that. ChatGPT has a default style that it replies in, but if you increase the amount of detail in your request, it will comply with your asks.
Content creation is a significant part of a content marketer's job, and consistently coming up with new and engaging ideas is challenging. That's why I like to leverage ChatGPT to generate new ideas and hooks for our team. While the output isn't always perfect, it often helps us uncover new angles on a given subject that we wouldn't have thought of on our own.
FAQ Generation: For new products or services, I've used ChatGPT to generate FAQs. After providing a brief product description, I ask, “List 10 frequently asked questions about this product.” This not only prepares my team for customer queries but also offers insights into potential areas of concern or interest.
Once you’ve written some killer copy, ChatGPT can help you determine whether the language used will be easily understandable by your audience. Input your written content along with your audience’s demographics, including estimated reading level, then ask the algorithm to pinpoint any language that might be overly complex, jargon-filled, or confusing figures of speech that not everyone will understand. If your audience reads at a sixth-grade-level, for example, ChatGPT can ensure your content is readable and accessible so your words have the maximum impact!