One of the simplest ways anyone can refresh their own website is to change their comment settings to require manual approval. Comment sections at the bottom of blog posts are an easy target for spammers and phishing schemes, plus they can make your site look spammy and cheap. Having to manually approve each and every comment that gets posted on your website means you can keep comments clean and free of spam, and helps protect your visitors from potentially clicking through dangerous links.
Revamping the product menu. If you have a large line of products with varying styles and sizes, ensure that the image content is high quality and positioned thematically and/or consistently. If you’re selling shirts for example, have all the shirts laid out in every picture the same way - on a mannequin or model - for the customer to visually try on the shirt and feel what it is like to own it. Updating the menu images is an easy, cheap, and effective way to revamp your small business presence for your customers.
One easy website DIY refresh for small business owners is a link audit. This simply involves double checking every link on your website, whether it is internal or external, and making sure it isn't broken. This is an element of a website upgrade that many small business owners will overlook, as it seems tedious and negligible. However, broken links are likely to have a negative impact on your customer experience, as well as potentially affecting their trust in your brand.
One simple and effective website refresh tip for small business owners is to dedicate some resources to removing duplicate content and consolidating existing content. Cluttered and repetitive content will create a poor user experience and weakens your website's architecture. It can also prevent your content from performing as well in the Search Engine Results Pages (SERPs) as it has the potential to, often due to keyword cannibalization. The best (and easiest) thing for small business owners to do is to consolidate any duplicate content into a single, more comprehensive piece of content that better addresses the users' query. By replacing this thin, repetitive content with a stronger, better-optimized piece of content you can increase your chances of ranking for a specific keyword and improve your site hygiene altogether. This simple act can refresh your site, making it better organized and easier for visitors and crawlers to navigate.
A quick and easy win for businesses to get more sales or leads is to bring the call-to-action of their best-selling product or service up to the forefront on their homepage and other high-traffic pages. What I've noticed is that many small business tend to make their ask much later on their website - usually toward the end of their webpages, which most people don't scroll to. Small business owners can maximise conversions by ensuring their call-to-action is above the fold - namely, the part of your site which is visible to visitors without the need for scrolling down. This can be either in the form of a button to an e-commerce section (e.g. Buy Now) or a contact form for a business that prioritises lead-generation.
You need to update your sitemap more often, for two main reasons. One, doing so helps your search engine optimization. Rather than force a search engine to look through individual pages, you expedite the process for search engines to find all the content you want to be indexed. Furthermore, an updated site map makes it easier for visitors to quickly search for the pages or products they're looking for while on your site.
Add a chatbot to your business website. Having the ability to answer short, simple questions about your products or services can be a big boon for your online business. Think of your chatbot as a programmable curator that can engage with your customers even outside of business hours. Using a chatbot is also a great way to cover any topic that may not easily understood on the website itself, such as customer support options. While a chatbot doesn’t offer the personal touch of an actual human behind the screen, it does prompt engagement from customers and may help resolve minor issues when you or your staff aren’t there. This can be a key factor in whether or not a customer will return to engage with your business a second time.
More than half the searches for products and services are now made from mobile devices, so your website must be easy to navigate from a cell phone or a tablet. You'll be missing out on sales if your customers can't access you from wherever they are. Remember that Google favors mobile-friendly websites, so you may never even get on your target customers' radar if your site isn't optimized. If your site is working well on your phone, chances are it's working on your customers. This is a simple fix you can do yourself, and it will immediately reap the rewards. The more access customers have to your site, the more likely they are to purchase your product.
If your website seems clunky, it may be time to upgrade your content management system, or CMS. New updates and releases to your CMS can improve your website\'s functionality for users, effectively streamlining their experience. As a business owner, that should be your goal for your site. You also get the benefit of increased security, since if your CMS is outdated, you\'re not getting the protection you need.
One easy way to refresh a site is to regularly change your site's banner or hero image. This is the large image that appears at the top of your home page, and it's often the first thing that visitors will see when they land on your site. By swapping out this image on a regular basis, you can give your website a quick and easy refresh that will help keep things looking sharp. Plus, it's a great way to showcase new products or services, announce special promotions, or just show off some of your latest work. So next time you're looking for an easy way to breathe new life into your site, remember: changing your banner image is a breeze, and it can make all the difference.
If you haven't updated your website's content for a while, there's a chance sites with fresher content are overtaking you. Updating your site's content is an easy way to constantly refresh your site. This will help keep visitors engaged, but it is also an opportunity to improve search engine optimization. One way to update content is to start a blog, where you can share relevant content about your company and its products on a regular basis. Another way is to go through and add internal links where you can on your site’s pages.
Just as a fresh coat of paint in a different color can change the way your home exterior looks, changing the theme and colors on your website can have a profound effect. It\'s one of the easiest ways for business owners to refresh their site and brand image. Most website platforms allow you to change themes and colors as easily as you can change your phone case. Why not experiment? You can always change it again.
The vast majority of visitors to your site may be frustrated with a lack of user-friendliness. If they're unhappy enough, they may go to a competitor. You should do your best to attract potential customers with UI and UX design that helps them navigate your site with ease. Improve your site navigation bar to make it as easy as possible for customers to find their way around. This is how they will find the products and services they are looking for. Chris Abrams, Abrams Insurance Solutions
There are a few different easy things they could do! - Test out different meta titles and descriptions - Change the headers (H1/H2/H3) to add key terms - Move their contact form or add a new call to action - Swap out images - Reorganize their navigation or footer - Add more inner links to pages So much more! I can give more detail too if you want or need. Thanks! Sarah Blocksidge Marketing Director Sixth City Marketing https://www.sixthcitymarketing.com
Hey, My name is Sean, the founder of the travel blog, LivingOutLau (https://www.livingoutlau.com/) Having built many websites myself, one of the easiest facelifts you can give your site is choosing a cohesive color palette. Human eyes are drawn to contrast, something that complementary colors are designed to do. When you look at a color wheel, two colors directly across from one another are complementary colors. For your color palette, you want a set of complementary colors, a white color, an off-white color, and a black-ish color for your font. This cohesive set of colors might just be the difference between losing or gaining a customer! I hope my insights will help you write your post. Please let me know if you have any questions. Thank you for your time, Sean
It\'s tempting to include beautiful, super-large, high-res images on your site, but that\'s a mistake. Overly large images can slow everything down, and potential customers frustrated by page load times might give up and move on. Optimize the images on your site with the proper image file type, size, and alt text to promote the fastest load times. Do this to keep customers on your site and engaged with your content.
One easy website refresh tip that a small business owner can DIY is to change the colour of their logo. It's important to keep your branding consistent and fresh, especially if you're trying to grow your business. If you're someone who doesn't have any experience in design or graphic design, don't worry! There are plenty of free resources online that can help you out with this. Try searching for "colour schemes for [your industry]".
Internal links are an easy DIY website refresh that add great value to your website’s navigation experience. Create more internal links to give your visitors an easier time navigating your website from one page to another. This simple refresh can significantly boost your website’s performance in search because of its convenience.
Adding photos and videos to your website is a great way to not only make it more visually appealing, but they are also helpful in providing information about the products or services that you offer. By doing this you can attract new customers who are looking for the information that these images provide, which will help increase your traffic and sales overall. As a website owner, you can easily add photos and videos to your site yourself, without having to hire a designer. There are plenty of tools available online for adding photos and videos. You can easily add them using a blog posting tool such as WordPress or even with built-in options if you’re using other platforms like Wix or Squarespace. All of these tools have plugins so you can upload content from Instagram, YouTube, or any number of other sites easily.
One easy thing a small business owner can do to refresh their website is to change the main picture. A picture is worth a thousand words and changing out the picture tells returning visitors that you've updated your page. People remember seeing pictures more than words. They will stay on it longer if the picture is different.