What is one example of a captivating Call-to-action (CTA) that others can steal/get inspiration from to boost their marketing campaigns?

United Airlines wanted to get their credit card users to take their survey. By placing the reward for doing so right in their subject line (“Earn 300 bonus points simply by taking a survey”), they are able to persuade people to click on the email they would otherwise ignore or delete. Then in the email, there’s the big purple button that lures the eye to clicking join now, to sign up taking surveys and earning points. Setting up the CTA right there in the email’s subject line sets you up for success.

The key to creating a successful CTA is to make it clear, compelling, and relevant to the users' needs. To achieve this, I create compelling copy and action-oriented calls to action that are prominently displayed. One best example of a captivating call-to-action (CTA) is the “ Join now and get a 20% discount” CTA. This is effective because it offers an immediate benefit to potential users by emphasizing the discount opportunity with a sense of urgency, ultimately encouraging users to act quickly. However, the other effective CTAs are: “Get your FREE trial today” “Get started today, FREE consultation for a limited time” “ Expand your development capabilities with our experienced team”

In the B2B world, prospecting usually also includes cold emailing other professionals. Remember that someone will only reply to a cold email if they read the whole thing. So your subject line worked for them to click on it. You opened strong and caught their attention. You went deep and showed your value position and then you made your pitch. Now you have to get them to reply? The fastest way to force them to answer mentally is to ask them a question. Make them reply to themselves before they reply to you. One of my favorite CTA that I use is, “Do you think this is a stupid idea?” This makes the reader think and make an immediate judgment of what you presented them. Now they have the opportunity to say yes or no to you. Which can open the discussion further or close it if necessary.

My website focuses on travel-related topics, so it's important for my readers to obtain a wealth of information to make informed decisions. Since blogs are big on visuals, I make sure that my readers have something to look forward to in everything I offer. For someone venturing into uncharted territory, the only weapon you can bring is knowledge about the place you're about to explore. For example, a reader would like to know about the best hotels in Italy. I can sum up the best hotels in one article, but things can change overtime, so readers need to have a continuous supply of information they can access in their inbox. The Get The Latest Update CTA does just that. It keeps readers in the loop of what's going on in the most consistent and informative way. A word of caution, though, when adding this CTA, be sure the site is updated on a regular basis or you'll defeat the whole purpose of inviting readers to subscribe.

A captivating call-to-action should always engage with the user, demonstrating empathy and understanding as to why the user is there in the first place.   This is best done in the form of a question. Rather than simply instructing the user by saying 'click here to take the next step', you should engage with them in the form of a question, something that they will read and ask themselves before deciding what to do next. By asking, "Are you ready to take the next step?" or "Ready to see how we can help with X problem?" You give them a moment to think and search their feelings to see if they're comfortable before proceeding.   Although this may seem like a small difference, it demonstrates a higher level of understanding between you and the user, helping to build trust between you and them and, more importantly, increasing the likelihood they will take the action in question.

An example of a captivating Call-to-action (CTA) to boost a marketing campaign is a clickable real-life image, that visually represents something relevant to potential customers, overlaid with text that reinforces your business message. For instance, a spa might use an image of someone relaxing in a hot tub with wording such as "Let the tensions of the day slip away”. Or a recruitment company might show an image of a diverse variety of people with wording such as “Find the perfect employees for your organisation” The images you select are all-important to ensure the target audience visualise something meaningful to them. Together with compelling text these types of visual CTAs can improve website conversions in all types of industries. Depending on the color of the image, a semi-transparent block can be added to contain the text to ensure it is easy to read.

This type of CTA makes use of social proof, the idea that people are influenced by the opinions and actions of others. It  increases the likelihood that potential customers will take action and  boosts the efficiency of their marketing campaigns. An example of this is "Join the thousands of satisfied customers who have already signed up".  This CTA emphasizes the fact that many others have already signed up and are pleased with the product or service, which may entice potential customers to do the same, thus boosting their campaigns and results. Other examples of Social Proof CTAs include, "See why [celebrity or influencer name] loves our product" or "Join the [number] of businesses already using our service".

A captivating Call-to-Action that others can steal/get inspiration from to boost their marketing campaigns could be "Unlock Your Success Now". This CTA could be used to incentivize potential customers to take action and purchase a product or service. By motivating customers to take action with this CTA, they can unlock their success and get closer to achieving their goals. This CTA also has a sense of urgency and immediacy, as customers are encouraged to take action now to unlock their success. This CTA is simple, yet motivating, and can be used for different types of products or services. It can be used for online courses, software subscriptions, books, products, and more. This CTA can be used for a variety of marketing campaigns, and its simplicity and immediacy will help to capture customers’ attention and motivate them to take action.

So often companies want to use a direct CTA like, "Call for Pricing" or "Speak with a Representative". Most of your audience isn't ready for such an aggressive approach. Recently we adjusted our primary CTA to "Watch a Demo" and led people to a page where they could clearly watch a video of our philosophy and product. By giving our prospects what they want (to see what we do) instead of forcing them down a different path (scheduling a call and a lot of unwanted emails) we saw a massive increase in our on-site conversion rate.

A captiavting CTA to boost a marketing camapign is to include "now" in your CTA. For example, "Watch now", "Book a demo now", "see a 5-minute demo now." Buyers expectations are rising on the buying process. They expect little to no friction. Amazon has set a high-bar with one-click checkouts, same-day shipping, and other ultra convenient solution for buyers. For Marketers, the more you can offer your prospects something right away, they'll be more compelled to respond because they will get immediate gratification, and you'll get more of them to take your call-to-action.

"Learn More" is always a worthwhile option. It intrigues the reader, letting them know they can discover more information without forcing them to pay for anything or commit to anything permanent. Of course, the "Learn More" CTA could eventually lead to a "Register" or "Download." Still, at least it does not force anyone to make rash decisions immediately.

One example of a CTA I've used with great success is "Get a free video proposal." This CTA works especially well for companies who are looking for a deeper and more personalized presentation than just plain text. By clicking on this CTA, customers get more than just service; with video proposals, we show existing problems with their websites and give them the best SEO solutions to those problems. This way, our CTA turns customers into our future clients. In addition, having a more visual overview helps emphasize why they should choose us over other competitors since our offer stands out from others that only provide written proposals or impersonal presentations. By offering this unique service through our CTA "Get a Free Video Proposal," we stimulated interest and boosted conversions significantly! Clients felt like they were receiving something valuable without any risk involved. It's a win-win CTA to boost your marketing campaigns!

Creating a captivating call-to-action (CTA) can make a huge difference in the success of a marketing campaign. It’s the last chance to drive the viewer to the desired action. A well-crafted CTA can have a significant impact on website conversions and sales. Here’s an example of an effective CTA that others can "steal" and use in their own campaigns: “Treat yourself to something special! Click here to shop our exclusive selection while supplies last!”

My favourite CTA example is the one from Chubbies' email campaign. They sent a funny picture of a couple on a beach titled "Labor day weekend is coming" and below, they included CTA "Get it before the weekend." "Get it before the weekend" is an excellent CTA idea because it appeals to a sense of urgency and evokes the FOMO effect, motivating people to click. Combined with a humorous photo, it provides the audience with positive experiences, building a remarkable brand image.

This is definitely a CTA that instantly piques the interest of potential customers because it creates an air of mystery that suggests that your product or service has what it takes to solve a problem or fulfill a desire. For example, if you're a digital marketing agency, you could use this CTA to suggest that your service is the secret to unlocking better online visibility or brand awareness. You can even use this CTA along with customer testimonials to show that others have successfully "unlocked the secret" with your help and drive the action you're looking for.

One of the essential parts of a compelling CTA is presenting a no-obligation aspect. You should not come off as if you are pressuring anyone into anything. Instead, you should provide the opportunity to gain more information before committing fully. For example, you could allow people to "Get Your Free Consultation." This is a no-risk option, which people may as well pursue.

Offering any free trial up-front helps convince more reluctant users to convert and give you try. Using “get” as the action word rather than “try” might seem like a small tweak, but it’s one that I believe is important. When you say get, it puts more convenience and power in the user’s hand. Rather than asking them to try your products, your words focus on their big payoff for conversion. Focus CTA messaging on what they’re getting, not what you allow them to try!

This CTA is a fantastic way to increase conversions and sell more tickets or sign-ups for upcoming events. It reminds the reader that spots are limited, and if they don’t say yes, they may miss out without using pushy language that could alienate them. “Save Your Seat” also helps your readers envision the payoff for clicking, especially if your event is months away and the payoff is too far to feel motivated. Let the readers picture themselves in the audience or attending the event and what potential experiences they could enjoy.

One powerful way to create a captivating Call-to-action (CTA) is to use language that emphasizes the benefits of your product or service. For instance, instead of simply asking visitors to 'Buy Now' or 'Sign Up', you can make your CTA more compelling by emphasizing what they stand to gain by doing so. For example, if you’re selling an eBook on how to lose belly fat, you could say something like "Get Your Guide and Start Losing Belly Fat In 7 Days". This way, you’re addressing their main problem (they want to lose belly fat) and giving them a solution (your guide will help them get results fast). A different approach is to use a CTA like "Transform Your Body and Boost Your Confidence with Our Program" or "Join Our Community of Healthy, Happy People and Start Your Transformation Today". This approach not only highlights the benefits of your product, but also taps into the emotions and desires that motivate your target audience.

One example of a captivating call-to-action (CTA) that can help boost your marketing campaigns is "Limited time offer - Get [discount/offer] now!" This CTA creates a sense of urgency and can motivate customers to act quickly before the opportunity expires. Here are some other examples of CTAs that could be effective depending on your specific marketing campaign: "Shop now" "Download our free guide" "Join our community" "Get early access" "Buy now and save" "Start your free trial" "Subscribe for exclusive offers" "Book your appointment" "Claim your spot" "Register today" The key to a successful CTA is to make it clear, concise, and relevant to your marketing goals. It should clearly communicate the action you want your audience to take and offer a benefit or value that motivates them to do so.