Account-based marketing drives higher revenue when your marketing team focuses on high-value accounts instead of wasting time, money, and resources on every prospect. And one of the primary purposes of account-based marketing is to align the sales and marketing teams on pursuing accounts with the highest potential lifetime value. But to keep every team member going where the money is, the account-based marketing manager must readily identify various traits of a high-value account. Typically these accounts match your ideal customer profile and have an immediate need for your product or service. Their decision-makers are easy to reach, and they respond well to your inbound and outbound marketing/sales messages. They also have a longer and more complex sales cycle. These prime accounts can be readily identified in a CRM database, but ensuring your new hire knows what to look for will go a long way in securing recurring revenue that provides steady cash flow for your business.
What have been your most successful account based marketing campaigns? By asking this, you can get an idea of what kind of campaigns the manager has run in the past, what kind of industries they have experience with, and what kind of results they have been able to achieve.
Marketing & Outreach Manager at ePassportPhoto
Answered 3 years ago
There are many important questions to ask an account based marketing manager in an interview, but one key question is: what strategies have you used to successfully target and engage your audience? By understanding the audience-based marketing manager's previous experiences and successes, you can gain valuable insights into how they approach and execute their work. This question can also help you gauge the manager's creativity, strategic thinking, and ability to execute a plan.
An account-based marketing manager isn’t going to get very far if he or she doesn’t know how to identify the right targets. Using a role-playing technique to see whether a candidate can properly identify the right targets is usually a good way to go. A candidate for such a job also needs to ensure that their marketing efforts line up with what the sales team is doing. An account-based marketing manager has to be able to connect with both a marketing team and a sales team. Put the candidate on the spot and ask how he or she is able to do that.
"What tools and technologies specific to this position do you use in your work? What innovative tools would you like to implement in our company?" This is one extended but obligatory question to ask a candidate applying for the position of account-based marketing manager. By asking these questions, you are checking if the candidates use the tools and, above all, if they keep up with the times, evolving with the development of modern technologies. After all, we want to hire an employee whose willingness to develop and implement changes will contribute to the success and growth of the company.
There are a variety of interview questions that can be asked of an account-based marketing manager, but one that is often asked is what their role is within the account-based marketing department. This question can help to assess the manager's skills and knowledge, and can also help to determine whether or not the manager is a good fit for the position.