While most people investing in NFTs and digital art are there purely to try to score big or, at worst, make a healthy profit, some are drawn for the more idealistic reasons. The potential to be an owner of a classic meme, legendary tweet, or a favorite sports moment can truly be a badge of pride and a crowning jewel for a die-hard connoisseur. Similarly, owning digital art can be about trying to uncover and support brilliant talent that would otherwise go unnoticed. Thus, while certainly in the minority, some people do join this dynamic and evolving space for the pure and genuine love of the artform.
Co-Founder & CEO at Hoist
Answered 4 years ago
When it comes to NFTs, it’s far less about the art than it is the potential of the technology. Many of the images that are garnering six or more figures in sales in the NFT market wouldn’t sell for nearly as much, even if you got your hands on an original drawing. This begs the question: why then is the art selling for so much? NFT investors are gambling big on the technology itself to continue to gain momentum, or to change in a fundamental way, so that the increased value will give them a massive ROI. “Buy in on the ground floor” is the regular maxim you’ll hear in NFT communities. But, for new investors, just make sure you parse out with ground floor is worth buying into.
NFTs are an easier and more secure way to break into the potentially-lucrative field of art collection. For generations, wealthy investors have made great ROI from the art market, but only now has that avenue opened up for traditional investors. While traditional art requires expensive evaluations and costly safe-guarding techniques, NFTs are fundamentally secure and authenticated, due to their presence on the blockchain. And by getting in on the ground floor, many NFT investors have already made large profits.
One of the reasons people are buying NFTs and digital art is to flip them for profit. There are many YouTubers who dedicate their content toward finding reputable projects that look promising for flipping. If you are able to get on a whitelist and purchase an NFT at mint price, you can turn it back around and sell it for a profit if the project is doing well or the NFTs are in high-demand. Flipping NFTs for profit seems to be very popular right now!
One of the main reasons people buy NFTs is because of the personal value it has to them. Like any regular piece of art, a person feels connected to a digital one just the same. It can evoke emotion, creativity, etc. just like a museum piece. Additionally, buying an NFT is the same as buying a record, in that the purchaser is supporting an artist they like.
Outreach specialist, PR at The App Solutions
Answered 4 years ago
For investors, buying an NFT is similar to owning the original copy of a piece of physical art. Also, NFTs will likely rise in value since their future is highly speculative. Therefore, their resell value may be higher than the initial purchase, depending on the underlying asset.
There are many NFT sellers who focus not only on selling images with 3D monkeys, but also on building a community around it. NFTs ensure that people belong to the group without becoming products. In this case, being a member of a certain community is a commodity for which people can pay A LOT of money - and even more, if they did not buy NFT in the first wave. Moreover, larger NFT projects offer token buyers additional attractions, such as meetings with celebrities affiliated with particular clubs, tickets to closed events, or prizes in the form of unique items.
In recent months, NFTs (or non-fungible tokens) and digital art have been all the rage, with everyone from celebrities to ordinary people buying up virtual art and possessions. I am part of the millennial generation and I've grown up with memories tied to the internet. I can still remember the first video I watched on Youtube and all my friends who made my top 8 on Myspace. Our digital lives have grown over the years to a legacy and meaning. For one thing, NFTs and digital art offer a unique form of investment. Unlike traditional investments like stocks or real estate, NFTs are completely intangible - they exist solely as digital files. This might seem like a downside at first, but it also means that NFTs are free from many of the limitations that physical assets face. For example, NFTs don't have high storage costs and they can be easily traded or sold with anyone in the world.
Founder & Designer at 6 ICE
Answered 4 years ago
The act of buying NFTs and digital art is not unlike collecting trading cards in our younger years. NFTs have introduced an exciting new venture to the fold that allows people to collect fresh and unique creations. This phenomenon has inspired new levels of creation and innovation never before seen. Additionally, the increased widespread interest in investing in recent years has only heightened the sensation that is non-fungible tokens. Part of the appeal is to compare, trade, and collect intriguing digital art, which makes NFTs a fun and unique way to invest.
One of the major reasons NFTs have taken off recently is because of their impact on culture. Celebrities, musicians, and athletes have taken to buying NFTs and using them as their social media profile pictures. This helped skyrocket their notoriety and value as it seemed as though buying these NFTs could be a great way to enter a sort of exclusive club or social standing, much like in the way wearing designer clothing can signal to someone that you are well off financially.
The impact of the pandemic, increasing-price of bitcoins, and distrust in the US dollar created a storm, which led people to buy NFTs and digital art. Bitcoin hit a high record, topping $60,000. Since the pandemic started, more people have been saving money. 59% of people having an income of more than $100,000 boosted their savings. As faith in the US dollar became low, NFTs emerged as another way for people to invest. People have long used art to preserve value, and crypto extends easily into digital art, a more streamlined approach to investing in art.
Given the digitization of nearly every commodity out there, it's no surprise that digital assets and investments are appealing to a large audience. NFTs holds a lot of promise and potential given the upcoming trends in cryptocurrencies which is why more and more people are flocking to get their hands on digital art in the hopes that it will be a valuable asset that will exponentially grow in the years to come.
Data Scientist, Digital Marketing & Leadership Consultant for Startups at Consorte Marketing
Answered 4 years ago
If you look at the prices of gas, groceries, and other goods and services, it's easy to confirm that we're in a period of high inflation right now. This means that money which sits in the bank loses value every day. Some people buy NFTs and digital art in order to preserve their wealth. Tangible artwork and various financial instruments are often considered hedges against inflation. Today, non-fungible tokens (NFTs) can provide the same benefit.
Lots of people are simply following the trend. NFTs and digital art are new, exciting and trendy. Instagrammers, TikTok'ers, YouTubers and a bunch of your friends are doing it. Why shouldn't you? That's one reason why.
People buy NFTs and digital arts because they want to own something special, unique, and one-of-a-kind. Something like a piece of art. In a way, NFTs are just that - works of art. They stand for the uniqueness of the given object. The specific NFT is the only one on the market, and it is impossible to reproduce. Everyone knows that it belongs to you when you own a particular NFT or digital arts. This is because of the unique digital signature assigned to each non-fungible token. So you may be proud of possessing it. It's just like with works of art. Everyone knows that the Mona Lisa is in possession of the Louvre, and Michelangelo's David stands on display at Florence's Galleria dell'Accademia.
There are many reasons people are investing in NFTs and digital art. First, it's trendy. People are always eager to hop on a trend. Next, celebrities are doing it. The Herd Mentality says if people are doing it, it must be good. If celebrities are doing it, then it really must be good considering society's celebrity worship. Last, people want a chance at making a profit. By investing, if there is an appreciation, then investors will make a profit. For these reasons, NFTs are popular.
One reason behind the growing appeal of NFTs is the fact that it uses blockchain technology to declare digital ownership, making it safer and a lot more secure than other digital assets. Both the transaction and the ownership are transparent and this tokenized ownership is easily transferrable to people all over the world.
The craze and interest around NFT's is complete speculative that it might be a big investment payout. Ever since the meteoric rise of crypto currency value everyone is looking for the next Bitcoin. NFT's and digital art assets at least give the purchaser a tangible item to receive based on their purchase but what that item will be worth is a complete coin toss. Many NFT's will be worthless as the companies who make them fold up or lose interest in the venture. Only the future will tell which will hold or raise in value based on who actually wants them. This market value is completely at the mercy of the users to give it value so it will be a fun ride to watch. So, to sum this up the main reason people buy these is that they hopefully become valuable later on.
Some people are buying NFTs and digital art because they think it will be worth a lot of money in the future. They are speculating that the prices will go up and they will be able to sell their NFTs and digital art for a profit.
People are buying NFTs and digital art because they recognize the potential for these assets to appreciate in value as the internet evolves. The internet is constantly changing, and with each new era, there are opportunities for those who invest in the right technologies and platforms. Currently, the blockchain-based ecosystem is one of the most promising areas of innovation, and NFTs and digital art are two of the most exciting applications. As more people come to understand the potential of these assets, we can expect to see greater demand and increased values.