As suitable as they may be in many situations, an email is not always the fastest way to reach out to someone. In today’s busy world, a lot of business professionals only check their emails a few times a day, so there could be a delay in an important response. Instead, reach out via a quick text, and let them know that time is of the essence. However, don’t take advantage of this too often, so that when you do text, the recipient will realize it’s important.
at Maple Hosting
Answered 4 years ago
Many people have dedicated times when they check their emails or accept business phone calls. If you email or call outside of these hours - you're not going to have your message seen when you send it. Texting, however, implies a much more immediate communication. No one has a dedicated time when they reply to texts. If a text pops on your phone, you are going to read it. So texting is a better choice for a business when the goal is for the client or prospect to read the text right away and perhaps even take immediate action.
Because of its many useful benefits and applications, texting is swiftly becoming a popular form of communication for businesses. Emailing is still the gold standard: it allows for record-keeping, attachments, and in-depth discussions that many people can be a part of. However, email is typically fairly slow, with a 24 - 48 hour waiting period. Calls are very direct, but they can also be inefficient and time-consuming: verbal communication is more personable, but when it comes to relaying information, it opens the door for miscommunications and leaves no physical records to reference once the conversation is done. Texting is the best of both worlds. It allows for the snappy, informal, communication of a phone call, with the record-keeping, attachment sending, and group messaging of email. Knowing this, it doesn't surprise that texting for business is becoming more common.
Texting is an incredible way to communicate with current and potential customers, especially if the majority of your website traffic is mobile, as it carries the greatest chance of success that your message gets seen. Compared to emails that might not always be read and calls that are often ignored, we've found texts to be almost always viewed and have had great success using them for customer service, lead nurturing, and encouraging sales.
Texting is better than emailing or calling for a business because it's more immediate and efficient. I found that when I needed to ask a quick question or get input from a customer, texting is the best way to go because they're more likely to respond right away. With texting, you can easily send and receive messages quickly without having to spend time composing an email or trying to schedule a phone call.
One of the main reasons people prefer texting over calling is that it is quicker. It's also a lot more practical. My customers reply to a text more quickly than an email. Sometimes the clients do not even receive calls or are busy in meetings; that is why my company has shifted to texting. We even send a text to our clients if we send an important email to them. Customers can communicate asynchronously, which means they can do anything else while waiting for you to answer. This is why texting is beneficial to a business rather than emailing or phoning.
It's not that texting has to completely substitute emailing or calling, but there are certain situations in which texting would make more sense. For example, you can send customers texts regarding quick updates on their product deliveries. You can send these texts to your customers when their products are on the way or already delivered to their mailing addresses. People usually check their texts more often than their calls or emails, and they would surely appreciate knowing about mail deliveries sooner rather than later. On the other hand, if you are sending information that includes a lot more content which is not as urgent, such as a newsletter, emailing would be more convenient in that situation.
Co-Founder at The Quality Edit
Answered 4 years ago
As we progress deeper into a digital age, email is becoming known more and more as a mode of communication that doesn't inspire a sense of urgency. In fact, you're likely read in many productivity articles that some people are only checking in on email once each day. That's why, if a response is needed in a timely manner, a quick text will do just the trick. Plus, the recipient will realize a responses is needed right away, versus the laid-back "feel" of an email.
There are situations that come up in business that can't wait for the time to send an email and then wait (possibly for hours) a responses. When pressed for time, a quick text should always be acceptable, and perhaps even appreciated. If you're in a position where you need to communicated as quickly and directly as possible, a text may just be your best method.
I think texting is a better substitute for emailing and calling because it's more immediate. You can respond to a text message right away, whereas you might not be able to answer an email or phone call right away. In my experience, texting has been more efficient for communicating for myself and my coworkers.