Okay, so you've created your webinar and set it up to run automatically in front of a live audience. Now what? The number one mistake that most newbie webinar marketers make is failing to create an effective follow-up after your webinar. Not only is it important to have an effective follow-up that builds on your webinar and gets people to take action, but it's also important that you have multiple follow-ups. I recommend at least three follow-ups that speak to your different audiences - people who have already bought, people who have not bought, and people who may have bought from another webinar.
Consider including a product demonstration. People attend webinars to learn and gain tools. If you want to sell products during a webinar, you have to add value. By showing how your product works, maybe through a tutorial, your audience can walk away from the webinar eager to purchase the product because they've seen it in action. Tutorials and demonstrations can be incredibly interactive, which improves the automated webinar.
One of the best ways to get potential customers interested in your webinar is by adding it to your thank you page for signing up for emails as well as emailing it to existing users. Customers Email subscribers will receive the automated webinar and be further intrigued to sign up for it as they already took the step to subscribe to our email, showing interest in what we have to offer. Out of our experience, 10-15% of people who watch the webinars will buy our products.
Choose the software of your choice to customize your automated webinar. Apart from your audio video content, you can also customize your autoresponder email notifications, the copy for the registration page, interactions, and the webinar schedule. Just as your product is customized to your target audience, your automated webinar should be as well.
Creating a solid outline with talking points is a crucial step in preparing a successful webinar. Once you have rehearsed these points, you can record the presentation with clarity and confidence. Make sure you detail the products that you would like to sell in the presentation. It also helps to think of any potential questions viewers might have. That way, you can answer them on video, which will help your audience feel more comfortable with your brand.
You want your viewers to acquire the sense that the webinar was designed specifically for them to make a positive impression and close sales. If you make any allusions to time, it will imply that you did not consider all the individuals who would attend the webinar, which may appear insincere on your behalf. Automated webinars are intended to function similarly to evergreen content, in that they remain relevant independent of time. Because automated webinars are available multiple times each day, you must guarantee that your wording is general. Avoid starting the webinar with a "Good morning" or "Good afternoon," as these will not work for someone who happens to be watching the automated webinar at night. Using generic language ensures that your message will resonate with your audience irrespective of when they choose to view your webinar.
When planning your webinar, to make sure it has the desired effect, be sure to get input from everyone in the business who will be affected by it. There is no point in driving sales for a product that the production or distribution teams cannot fulfill, or that the sales team could struggle to convert into quality leads. Don't guess what the departments need to be in the webinar, ask them. Uncover any potential pitfalls at every stage of the process, from the manufacturer through to the final sale before your webinar goes live. A carefully executed webinar has the potential to dramatically increase your share of the market, but only if carefully thought through, with input solicited from every applicable source.
There are many parts to a webinar, but let’s focus on the most important part, the landing page. If you plan to sell physical products, you need to ask yourself: “Why would they sign up for this content when they could just go to YouTube without providing information?”. It starts with the copy on the landing page, and how you craft the story for your audience. Think about, what are they going to learn? What problems are you going to solve? How will they gain value from attending? What’s really in it for them at the end of the day?
One step to take when setting up an automated webinar designed to sell products is to include a call to action and make it clear what you want your attendees to do. The key to a successful webinar is ensuring that your leads are aware of the next steps they need to take in order to become customers. By giving them a clear and direct call to action and making it easy for them to get started, you’ll increase the likelihood of getting sales. Looking forward to hearing from you. Best, Ishu Singh Founder, startingtoknow.com
The key to an evergreen webinar's success is to harness the power of sales funnels. With your presentation already on auto-pilot allowing for little to no involvement in the variables and components surrounding the webinar, you want to make sure you're reaping all the conversions it generates. A sales funnel is the prerequisite needed to maximize your automated webinar and ensure it is productive for the business. Without a sales funnel in place, there's no way for your leads to go after they've watched your pre-recorded webinar. This also leaves your company with no way to capture the webinar's audiences' business. Using Clickfunnels, in particular, is a cost-effective and powerful way of ensuring your evergreen webinar produces revenue and generates leads while you sleep.
Setting up an autoresponder for your webinar that prompts people to buy your products at the right time is a great way to go about increasing conversions from webinars. An autoresponder can be set up to send your customers emails at a certain date or time, such as a week after they register for the webinar. In those emails, you can guide your customers to your shop and let them know the best times to purchase products if there are any rush delivery dates.
The first step is to get a professional to do the online webinar, whether it's live, video, or audio recorded. Many people try to do this with their phones or having a relative record it and it never looks right. This will make an impression so you should make sure it's your best.
The most important piece of a sales-focused webinar is the script, which needs to both entertain and compel your audience to convert. Luckily, with an automated webinar, you can pre-record the event and edit it for maximum impact, but you still need to start with a good structure. After you introduce the big picture message, go through your agenda, connect your product to audience goals and needs, add real-life context, and end with a strong call-to-action that motivates attendees to invest in your products.
An automated webinar needs to grab your audience’s attention, looking just as professional as a live event. Attendees want a sharp image, great lighting, and clear audio to better engage with your content, which is why you need to invest in some high-quality equipment to share your message and boost your business’s credibility. Recording on a grainy webcam isn’t going to scream “BUY NOW” to your audience. Invest in a high-quality headset, microphone, professional lighting, and top-notch recording equipment to keep your audience engaged and maximize your conversion rates.
Testing and analysis are the final steps in setting up an automated webinar, which is arguably the most important step to ensure that the webinar can successfully lead to a high conversion rate. Being thorough in this final step is particularly important because this is the chance to fine-tune all aspects of the webinar. This is where results and effectiveness are measured through metrics that will give insights into where you can improve your efforts.
Prior to the webinar, poll and survey your audience, so you know who they are and what they're looking for. Analyzing key customer demographics can help you tailor your webinar to what the audience wants, making it more likely that you successfully sell products. Don't forget to optimize mobile access to your automated webinar and ensure that your chosen platform supports mobile viewing. If your clients are away from their desktop computers or only have access to mobile devices at the webinar's scheduled time, you want them to have a good experience too. Increase the size of text and visual aids where you can, making them more visible on smaller screens.
An automated webinar is a pre-recorded event which runs on a recurring schedule. As there's no need for a host to be present, automation offers a great way to free up resources and run webinars more frequently. Despite the many advantages, this level of flexibility often means leaving participants to their own devices. When you're not around to answer questions, you might lose out on a sale when the lead is hot. This can hurt conversions and engagement if you're not prepared. For this reason, it's best to host an automated a Q&A session at the end of the webinar. This allows your recording to address the most common questions that people ask about your products. This could pertain to the price, usability, warranty, and any other important information that the webinar doesn't cover. Even if you're not there to interact with your audience, this ensures that their most pressing questions are still answered. This gives them the confidence they need to make a purchase.
Co-Founder & CEO at Hoist
Answered 4 years ago
Ensure your webinar is as short and efficient as possible. Even though webinars are often seen as a chance to give an in-depth presentation on my potential clients should buy your products, like any advertisement the main goal is to pique interest. Belaboring points or going on longer than necessary can be off-putting, but efficiently describing what you offer, and making customers feel their time is being respected, is far more likely to result in a purchase and loyal patrons.
The first thing to do is to create an email campaign that includes a link to the webinar. While you want people to sign up for the webinar, you also want to make sure they are engaged with your email. A great way to do this is through a series of emails designed to get people to upgrade their accounts.
Plan your webinar script. When creating an automated webinar, you want full meeting control. Even though it's a two-way conversation, everything is preprogrammed. Keep your audience engaged by weaving in interactivity throughout your audio video content. This will also allow you to learn about your audience as they learn about you.