Create a recipe challenge. Consider asking your followers to try out a new dish you've created and to tag one friend they'd love to make it with. You can offer a prize to the pair with the best photo of them trying out the cooked dish. Not only does this generate more engagement for your challenge post, but it also expands the number of accounts you reach through tags. Making a dish is a fun experience so these people are likely to follow your account if they enjoy the challenge.
In food blogging, one of the most effective strategies for growth I've observed is through collaboration with bloggers in complementary niches. Such partnerships provide an opportunity to tap into a new yet relevant audience that may not have discovered your content. For instance, a vegan food blogger might team up with a dessert-focused blogger to feature vegan desserts. Ideally, both parties would encourage their respective audiences to explore the other's content. However, it's essential to ensure a balance in audience size and engagement when seeking collaborations. A blogger with a following of 10,000 might find it challenging to collaborate with someone whose audience is tenfold, due to the disparity in value each brings to the table.
Hosting monthly 'cook-along' sessions on Instagram or TikTok Live has been a game-changer for me. I announce a recipe in advance, giving followers time to gather ingredients. Then, we cook together in real-time. This interactive approach not only provides value but also fosters a sense of community among my followers. As a result, many participants share their dishes, tagging me, which naturally attracts more followers to my account.
There are lots of opinions about what food bloggers in particular should be doing to up their social media game. There are a handful of tried-and-true methods that I subscribe to. Some of them vary from platform to platform, but in particular, let’s focus on Instagram. It’s the most popular social media platform for food bloggers. Taking better photos seems like a given, but in reality, a lot of the food pics that get posted to IG are really not that great. Play around with the settings on your camera or phone. Try to feature photos that have some human component as well, glasses clinking, or a hand holding a burger, that kind of thing. If the picture isn’t great, no one will click on it. Good photos will help you engage with your audience too. Don’t just post Reels and Stories and photos to your grid and call it a day. You need to interact with as many followers who comment as possible and then expand and to their followers, and so on.
Start curating content Being original and innovative with your content is great, but if you want to add more mileage to your social media efforts, experimenting with curated content works wonders — especially if you're looking to multiply followers. Take the example of food and culinary brands associated with your niche. Many of them share specific dishes or recommendations or discuss particular products or ingredients. Whatever they post could serve as inspiration for your post. Whether you discuss these posts or share them on your feed, you are sharing content that may not be original but is closely associated with your niche. The great thing is there are hundreds of posts you can choose from, thanks to content from food manufacturers to restaurateurs. As long as you can connect these posts to your food blog, you can share them on social media.
A food blogger can multiply their followers on social media by creating a food-themed advent calendar. The blog could include a new recipe every day in December leading up to Christmas. The recipes could be seasonal and could include various themes such as holiday party snacks, desserts, or winter warmers. The blogger could also include tips on how to make the recipe, how to serve it, and pairing suggestions. The blog could be fun and festive with illustrations and photographs. In addition to the food-themed advent calendar, the blogger could engage their audience through interactive elements. Encouraging followers to share their own attempts at the recipes and tagging the blogger in their posts can foster a sense of community and increase engagement. Furthermore, collaborating with other food bloggers or influencers for guest recipe features can attract new followers from different audiences, enhancing the blog's reach and impact.
Social media has the potential to make and break your business because people run it. So, you should offer what pleases people’s eyes. You get it right. It's high-quality, engaging, and creative photos that can multiply your followers. Being a food blogger you have a greater chance to upload various types of food photos. Make sure they are not usual and of low quality. Posts high-definition photos with engaging captions. Don’t make the caption so dreamy, keep it simple yet alluring so that anyone can read and understand it. Reply to the good comments on the post. It gives a sense of importance to the people who are commenting on the post. These days folks believe in comments on the post more than the post. When others see that comment and reply to it, it motivates them to comment on the food photo. You can appreciate the comments and reward to increase the number of comments organically. Instagram is the best platform for posting pictures as this platform is all about pictures.
Post clear, high-quality photos and videos. Having well-lit visuals is key for an industry like food, where potential followers want to see details. In order for someone to trust your blog, they have to feel like it's professional. Having dark or fuzzy photos of a meal is neither appetizing nor inspiring. Focus on your visuals, and followers will come.
An effective technique for food bloggers looking to boost their social media followers is to provide behind-the-scenes content. This involves offering your audience a sneak peek into your culinary journey. You can achieve this by sharing various aspects of your cooking process, such as showcasing your kitchen setup, demonstrating ingredient preparation, and revealing your thought process while crafting a dish. By offering this behind-the-scenes look, you add a personal and relatable touch to your content, allowing your followers to connect with you on a more authentic level. This technique helps create a stronger bond with your audience and can ultimately lead to an increase in your follower count as they become more engaged and invested in your culinary adventures
One technique that a food blogger could use to multiply their followers on social media is to collaborate with fellow bloggers and influencers according to their niche. By collaborating with other, your posts reach their audience and it can increase organic traffic on your page and increase your followers. Moreover, collaborations not only expose your content to a broader audience but also provide new and interesting content for your followers. So, building a network within your niche can significantly accelerate your social media following as a food blogger.
One effective technique a food blogger could use to increase their social media followers is to consistently create and share visually appealing and engaging content that showcases not only delicious recipes but also their unique personality and passion for food. By leveraging high-quality images, videos, and creative storytelling, the food blogger can captivate their audience's attention and build a strong online community. Additionally, actively engaging with followers by responding to comments, asking questions, and running interactive polls or challenges can foster a sense of connection and encourage followers to share the content, thus organically expanding their follower base.
Create how-to videos. Educational content is some of the highest performing on social media. In addition to sustaining high view counts and engagement, this type of content also is more likely to lead to subscribers and return visitors. If you're showing people how to do or make something that they're not familiar with, they will have to pay careful attention to your content in order to follow along. For a food blogger, this is particularly effective because almost everyone cooks and is interested in new meals.
Collaborate with influencers in the food industry. The best way to multiply followers in social media is to take advantage of the huge following of already established influencers in the food industry. You can look for professional and self-taught chefs and cooks who already have a huge number of followers. You can create a content like cooking dishes or just searching for the best restaurant in the area. Then, both of you should upload the content on each of your social media profiles. This way, the influencer's followers will get to know you and follow your account too.
Optimizing social media profiles is an often overlooked but effective technique for a food blogger to multiply their followers. By strategically using keywords, creating an engaging bio, and providing a link to their blog, the blogger can increase their chances of attracting new followers. For example, a food blogger could include popular food-related keywords like 'recipes,' 'cooking tips,' or 'food photography' in their profile description to appear in relevant search results. They could also highlight their unique selling proposition, such as their expertise in a specific cuisine or dietary preference, which can attract followers with specific interests. Additionally, providing a link to their blog or website enables followers to easily access more of the blogger's content, increasing the likelihood of engagement and further growth. Optimizing social media profiles may seem like a basic step, but it can have a significant impact on attracting and retaining followers.
By participating in local food events, collaborating with local businesses, or featuring local ingredients, the food blogger can attract followers who appreciate their commitment to the local food scene and develop a loyal following. This technique allows the blogger to tap into a niche audience that values supporting local businesses and exploring regional cuisine. For example, the blogger can attend farmers markets and share their experience on social media, showcasing the local vendors and products. They can also collaborate with nearby restaurants or food businesses to create unique content or promotions. Engaging with the local community not only helps to grow the blogger's follower base but also builds a strong sense of authenticity and community around their brand.
I'd say start vlogging, not just blogging. Visual content is powerful in the food niche, and incorporating vlogging can help you connect with a wider audience and boost your online presence. It will be more engaging for your audience, as people love watching food videos on YouTube, where you can showcase your cooking process, recipes, and food presentation interactively. This not only attracts more followers on social media but also drives traffic to your blog.
Publishing regular blog posts or articles on food-related topics outside of social media platforms can help a food blogger multiply their social media followers. By having a dedicated blog, the blogger can provide more in-depth and valuable content, which drives traffic from search engines and establishes them as an expert in the field. This approach attracts a different segment of followers who prefer consuming content through blogs rather than solely relying on social media. For example, a food blogger could write detailed articles on cooking techniques, share personal stories behind recipes, provide nutrition tips, or explore food history, all of which can engage readers and encourage them to follow the blogger's social media accounts for more captivating content.
One technique that food bloggers can use to multiply their followers on social media is to create Instagram reels of recipes they are making. Reels are a great way to showcase your recipes and personality. Use catchy audios, transitions, or some humor to make them fun and engaging!
CMO at Schwartzapfel Lawyers
Answered 2 years ago
Collaborations with other bloggers is one solid technique for a food blogger to gain more followers. Every collaboration post, video, etc. is the perfect opportunity to gain more followers because there is a new audience already built-in there following the other collaborator. Shared interests between both collaborators likely means shared interests between all of their combined video viewers, and that means more follows. It is a win-win for both parties every time.
Use relevant hashtags. Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your posts will show up in search results for those hashtags. When choosing hashtags, it's important to use a mix of popular and niche hashtags. This will help you reach a wider audience. Post high-quality content. Your content should be visually appealing and interesting to your target audience. This could include photos of your food, recipes, or cooking videos. Make sure your content is well-lit and edited, and that the flavors are described in a way that makes people hungry. Post consistently. The more often you post, the more likely people are to see your content and follow you. However, it's important to find a posting schedule that works for you and your audience. If you try to post too often, you may end up overwhelming your followers.