Many clients are looking for freelancers who can offer high-quality customer service with their work, so if you demonstrate your commitment to providing excellent customer service, it will make you stand out from the crowd. Some best practices to include in your Upwork profile are to emphasize how you communicate with clients, provide timely and efficient service, and strive to exceed expectations. Providing examples of satisfied customers you’ve served in the past is another great way to show potential clients that they will be getting quality work from you.
Have a clean, organized portfolio that clients can peruse! I see so many portfolios that are overstuffed with samples, disorganized and are much too broad in scope. Select your absolute best work or most impressive samples and save the rest for a rainy day. There is nothing more deterring as a client than facing a massive block of text for a portfolio! We want something clean, organized and easy to navigate.
Potential customers will see your headline and a piece of your bio when they visit your Upwork profile. If they don't want to read any further, they can simply click "Play Video" to learn more about you and your writing services. While not all writers are at ease in front of the camera, it is something I suggest. Making a short movie allows you to stand out from the throng and demonstrate your self-assurance. Furthermore, you can discuss your writing business and assist people in getting to know, like, and trust you. Don't worry, the video doesn't have to be long - it shouldn't be. One to two minutes is sufficient time to convey your message. Focus on who you are, your experience and niche, and, most crucially, how you can assist clients in building their businesses in your short opening video.
Thumbnails in the Portfolio section. I've been both a hirer and a top rated plus freelancer to know that the easier and eye catching your portfolio is, the better. If you don't have client portfolio items, you can always put some of your own works up to start off the process, but always have a thumbnail. My freelancer profile: https://www.upwork.com/freelancers/arthurgklee
Speaking as someone who often hires freelancers on Upwork for short-term projects at my firm, professionals who demonstrate specific, quantifiable achievements in their portfolios with images from past successful projects often stand out the most. For instance, for a digital marketing gig, I'll definitely get in touch with a freelancer who has displayed graphs of successful ad campaigns while mentioning specific KPIs they've improved for a client. I've noticed many candidates list a large number of skills and mention their years of experience but fail to actually specify what they've achieved during all those years with all their skills. A well-built portfolio with only a year's experience can sometimes seem more appealing than someone with five years' experience but nothing to show for it.
Hi, One thing that can make you stand out to potential clients on Upwork is showcasing your unique value proposition. Here’s how to do that: Expertise: Highlight your specific skills, certifications, or areas of expertise. Impressive portfolio: Include samples of your previous work that showcases your best projects. This allows potential clients to see the quality and style of your work. Client testimonials: Request feedback and reviews from previous clients, and showcase positive testimonials on your profile. Testimonials act as proof, demonstrating your credibility and the satisfaction of past clients. Results-oriented approach: Emphasize your ability to deliver tangible results. Share success stories. Demonstrate your responsiveness, reliability, and proactiveness in addressing their concerns or questions. Competitive pricing or unique packages: Consider offering competitive pricing or unique service packages that differentiate you from others.
A portfolio! If the type of work you do can be demonstrated in a portfolio, then it's worth putting one on your profile. Potential clients are trying to get a feel not just for you but for your work style and competence. If they see that you've provided examples of previous work, they can more easily get that feel and won't feel like they're gambling as much by hiring someone new. This will make you a safer and more informed choice than others who have no work samples available.
Yes, it's not Tinder, but still having a quality picture with vibrant background will definitely give your profile extra clicks and proposals. Human brain perceives pictures much faster than text and good image will improve your CTR. Also, when I see low-resolution 'passport-style' images, it makes me wonder if these people are able to keep up with the latest trends in design, coding, or marketing. On the other hand, profiles with modern images reflect an understanding of contemporary design, aesthetic, and trends.
If you are a freelancer trying to get clients through Upwork, aim to target a specific kind of client. For example, you could be a copywriter for the health and wellness industry or for the veterinary field. If you have extensive experience in any of these sectors, you could get even more specific. Either way, showcasing a specific niche is an effective way to help your Upwork profile stand out, because those who need your particular skills and knowledge will notice it.
If you speak multiple languages, please be sure to include them in your profile. Fluency in another language can be a great tool for clients that require localization, translation, or multilingual assistance. It broadens your prospective client base and displays you as a versatile freelancer capable of catering to a wide range of audiences, in my opinion. Remember that your Upwork profile should be an accurate depiction of your talents, expertise, and distinguishing characteristics. Keep it up to date with your newest accomplishments to stay relevant in the marketplace. To increase your trustworthiness, seek for feedback from clients on a regular basis and add their testimonials or evaluations to your profile.
From a hiring perspective, I would say that it's crucial to include case studies which show exactly how you've achieved a goal related to your services, not just the service itself and how it fits into a case study. The more a potential client can see 'behind the scenes' and how your service ties into their desired outcome, the more likely they are to get in touch with you.
In my opinion, a freelancer's Upwork Job Success Score is one of the most important factors for winning new clients. This score reflects client happiness and is based on a variety of elements including work success rate, feedback, long-term client connections, and more. Maintain a high job success score by delivering excellent work and keeping strong client communication.
Volunteering develops personal and team-building skills that shows you can reach a common end goal. For someone who is more introverted and is hoping to turn their freelance role into an executive position, this is a great opportunity to strengthen communication amongst team members while taking on a leadership role. To reach an end goal, you must play the part and collaborate with each other in the most effective way. For any employee looking to work on their skills, volunteering is a must.
Clients, I believe, value freelancers who are responsive and available to handle their demands as soon as possible. Mention your availability in your profile and provide a precise timeline for responding. Inform clients on how quickly you generally reply to messages or task requests. You can distinguish yourself from other freelancers by demonstrating your commitment to timely communication and availability. Remember that a great Upwork profile is more than just a list of your skills and expertise. It should highlight your unique value offer, highlight your accomplishments, and illustrate your ability to effectively satisfy the needs of clients. To remain competitive in the market, you must constantly update and polish your profile.
In my opinion, testimonials and reviews give social proof and can considerably increase your trustworthiness. In order to improve your profile, solicit feedback from prior clients and post good testimonials. Highlight particular successes and favorable client experiences. If you worked on an important project or received a testimonial from a well-known client, make sure you prominently show it.
We hired a freelancer based on how honest they were about their credentials on Upwork. They weren’t the most experienced copywriter, but they had a massive amount of experience that enhanced their writing ability. Sales, customer service, rabid reader, et cetera. We wound up getting a deal on their services because of the lack of experience, but they quickly climbed the ranks because of their ability. If you need a stand out profile, and you’re just starting out, be honest. Name: Rick Berres Website: https://www.honey-doers.com/ Title: Owner of Honey-Doers
An uncommon example of something that can help your Upwork profile stand out to potential clients is a custom intro video. Creating a personal video introducing yourself and what skills you have to offer is an effective way to make your profile more memorable. Not only do you get the chance to express yourself differently than through text, but having this up-front gives employers a glimpse into who you are before they even start reading any other information about you. This will greatly improve the chances of an employer's decision for hiring you, as they will be able to gauge your attitude and level of enthusiasm for their project right away.
One key element to include in your Upwork profile is a strong and clear value proposition. This should highlight your unique skill set and what sets you apart from other freelancers in your field. Additionally, showcasing your experience and past projects with tangible results can help to establish your credibility and demonstrate your expertise. This also includes hobbies and community work that can shine a spotlight on your skills.
Soft skills like communication, problem solving, and critical thinking are very valuable skills, so you should list them alongside your technical skills. Then, take it one step further and provide examples of how you’ve used those soft skills in previous jobs. Explain how you used your problem-solving skills to prevent a challenge from derailing a project. Share a story about how critical thinking helped you come up with a unique solution. When it comes to communication, sharing a client testimonial that mentions it was easy to work with you is a great example. All soft skills are valuable, so list the ones that you excel at the most to help your profile stand out.
Every business is looking for social media freelancers or content creators. A common social media task is writing captions for posts. They need to be witty and informative, and this is a great opportunity for interns to use their creative copy skills. Senior leadership can still review it before it goes live and make any edits as needed.