Out of Home advertising is having a golden wave and many companies are using it to reach their audience that has been inundated with digital advertising and digital motions for 2+ years. Out of home creative advertising is still one of the best ways to make a wave.
Although YouTube is not an unconventional channel, I recently discovered why YouTube is so powerful for marketers: Consumers give their money to marketers they trust. If marketers use the Instagram social media channel, it could take years of seeing content to build up enough trust to buy from the marketer. However, on YouTube, consumers can hear and see you. While spending time watching your videos, the consumer learns to trust you. You sound like an expert. End the video by explaining why purchasing your affiliate product will solve pain points. This advertising strategy beats a mere 500-word blog post. Make sure you put your affiliate link in the video description.
ClubHouse social media profiles are still a great listening and connecting tool to reach customers. You as a company are able to have a strong voice plus start conversations within the industry and for your target audiences. It goes against traditional marketing but it is a great way to create an easy conversation with potential customers.
We’re getting on Tinder to ask consumers: What do you Value the Most in Your Skivvies? We’re hopeful that a candid approach towards consumer research will have fruitful insights over total reliance on data aggregators. We love underwear and we want to know why our customers love their underwear too. Swipe right if you dig sustainability under the hood! It’s not standard for businesses (that we know of) to be reaching out to potential customers on a dating app, but we want to drive this brand of creativity to blur the lines on getting “intimately” familiar with consumers.
I established a presence in Reddit to get updates on the latest industry pulses and to also use it as a marketing channel. I engage in forums and discussions that relate to my niche so I can interact with like-minded individuals, of which some of them turn out to be prospects. Reddit is an unconventional marketing channel because it is not even the place for corporate speak, but my strategy is to use authentic engagement.
A marketing effort my brand has been toying with this year is the idea of stunt marketing. That’s when you plan an attention-grabbing publicity stunt that incites broad conversations about your brand. A good example of this can be found in AT&T’s recent 15-second video commercial that features Ashton Kutcher’s ex (Demi Moore) appearing alongside his current partner (Mila Kunis). The skit was both unexpected and hilarious, and invoking those feelings is an innovative business advertising strategy. Our goal is to create a campaign that will stick with viewers for a long time to come.
Blog marketing is popular, yet, many of the avenues to post this type of content are overcrowded, so we have opted for using Medium as our unconventional platform for many of our postings. The digital world has become deluged with information, and oftentimes, blogs do not cater to thought leadership, leaving you to compete with an uncategorized system that makes it difficult for people to find your content. Medium is a nontraditional media channel, which is a utilitarian type of platform that allows you to get your blog content in front of a new audience. It also caters to experts and thought leaders, allowing you to put your expertise on display with a base that is looking for your content and does not have to sift through irrelevant posts to find you. If you are interested in positioning your brand as a leader in a particular industry, and your target demographic craves information rich content, than Medium is an unconventional platform that can meet your needs.
We partner directly with providers to market and bring awareness to our products. This has been an incredibly effective channel for us to help build credibility and advocate with customers that can most benefit from what we have to offer.
Short-form video is growing. YouTube is adapting it with "shorts". For B2B markets and B2B Marketing, people still think that their audience is not on TikTok. While this might be true, the form of content is still highly relevant for industrial markets too. At any rate, it does not harm to establish an appearance on TikTok. B2B companies are still early adopters on the channel. It's an investment in the future.
Voice marketing is a non-traditional approach your business can leverage to reach your intended audience. Recent technological advancements allow customers to look and shop for things while talking to their devices. Some well-known cloud-based voice services, like Alexa and Siri, can respond to multiple queries with a high degree of accuracy. Their AI abilities enable the customers to quickly locate particular products and check the specifications in just one voice command. Moreover, you can take advantage of these digital voice assistants by creating a voice brand that your target market can easily remember.
We're actually going backwards to using direct mail to both reach and follow up with prospective customers. The rationale is this - the digital landscape is so crowded that it's nearly impossible to get attention. Compare that to physical media, which has become dramatically less common. Sure, the CPM is dramatically higher, but we think the outcome will be excellent for our target market.
Founder at Hearhere
Answered 4 years ago
Our business combines storytelling and the physical world, which makes it ideal for us to use the unconventional marketing channel of experiential campaigns. Experiential campaigns focus on customer engagement through use of a product in which the business is not only providing their offerings, but their brand as well. By offering customers use of our service, allowing them to engage with all we offer, and providing an avenue for direct feedback, it is our goal to reach them on an emotional level that identifies our experience centric brand. Through an experiential marketing channel, we hope to introduce our product, get valuable data in return, and use all collected information to create the best experience for our customers.
We are using handwritten notes as a marketing channel this year. I started by retargeting my top customers with a real handwritten note thanking them for their business. I included a 10% off coupon and had an overwhelming response rate of 500% vs email. We had such great response rates we decided to send the same offer to people who have inquired about our services but haven't purchased anything yet. So far, this has generated 100s of leads at a fraction of the cost of other marketing channels.
One unconventional marketing strategy we employ with fantastic results is SMS. We allow our subscribers to manage their subscriptions through text messaging. This strategy lets our loyal customers swap, pause, or cancel their order at any time. Our support team is also available via text to answer any questions customers may have pertaining to their order. By encouraging engagement via text and making our subscription service easy to use, we're able to reach a broader customer base.
Because there is so much data surrounding the success of influencer marketing, my company is exploring the strategy. Hearing from a real person who people recognize can be a more lucrative investment than advertising on platform after platform. We've learned that you don't have to break the bank to do it, either. There are many micro-influencers who have large, targeted followings, and leveraging them can work wonders for your digital marketing strategy.
If you're skeptical about reddit advertising even as big brands come aboard, consider organic marketing through reddit. Share your company/app on relevant forums and ask for honest feedback. There's a general rule that you should contribute 10 useful posts to every one post that's advertising your business—follow that guideline and you'll see users come to you via the social media website.
Podcast marketing is one of the most neglected and undiscovered kinds of marketing, despite the fact that customers have gravitated towards and requested podcasts in recent years. Getting your brand's name out there by appearing as a guest on podcasts is a terrific approach to do it. Many podcasts actively seek out guests, and they appreciate it when thought leaders approach them since it saves them time. Reach out to industry-related podcast hosts to secure a slot on their show, and keep your branding consistent throughout each episode. Your brand will become "the" brand that everyone is talking about in no time. If you haven't looked at podcasting as a marketing strategy before, now is a fantastic moment to do so. Podcasts will only grow in popularity, and it will be easier for your voice to be heard while they are still relatively new. Podcasting is quickly gaining traction as a new way to connect with your audience.
A referral program is a powerful marketing channel in which your customer refer their friend to use your product or service. You can give incentives in the form of cash, discounts, free services in return for referral business. It's an excellent way to amplify word-of-mouth referrals and create numerous leads from a single source. Referrals are cheaper and more effective compared to other traditional marketing tactics since your customers do the marketing for you.
Word of mouth marketing is still a fantastic way to generate leads and bring in customers. It is always free and is based completely on referrals and personal reviews. People trust people and their friends/coworkers, so word-of-mouth marketing is still one of the most trustworthy ways for people to find you and learn about you. It is the best form of inbound marketing.
I work in the marketing department of a STEM college, the University of Advancing Technology. We don't want to "sell" to our audience, because we are looking for specific types of students that would succeed and be happy at our niche school. Instead, we want to reach the right people with content that demonstrates who we are and what we do. One way we're now doing that is through Reddit forums. From sharing fun campus photos to asking questions about what students feel bring value to education, we can have authentic conversations and information sharing for those seeking information about our school and degree offerings. People no longer want to be sold--they want information--and it's important that we have that available.