Holding free classes has been a great tool for me. Under my accounting firm I've held free tax planning classes. The reality is people think they want to learn to do it themselves, but really they don't. They come in, listen, learn a little bit, and leave impressed by you. I never try to sell them, I never push a product or service because I don't need to: they'll figure out on their own just by listening to me that I'm the expert they want helping with their problem. As CFO and owner of an HVAC, electrical, and plumbing company now, we've done similar such classes. Want to learn basic HVAC maintenance? We'll teach you, and maybe you'll do a few of the things and we'll lose you as a customer for preventative maintenance, but when your HVAC breaks and needs a real repair or replacement we know you'll turn to us because you've spent time with us, know us, and respect us as local industry experts.
I can attest to achieving surprising results with unconventional lead-gen methods, specifically leveraging transactional emails for 'passive lead generation.' While most marketers are fixated on flashy campaigns, we took a less-traveled road. We embedded micro-surveys in these often-overlooked emails, which usually have a 90% open rate. Implemented for an e-commerce client, the micro-surveys had dual aims: to fortify customer relationships and identify upsell opportunities. A striking 40% of recipients engaged with these surveys. Notably, 22% were upsold or cross-sold within the next quarter, boosting customer lifetime value by 18%. This tactic underscores the untapped potential in unassuming channels. If you're keen to explore this angle further, I'd be happy to provide additional insights. Best regards, Roman Borissov CEO, SEOBRO.Agency https://seobro.agency/
Invite Your 'Dream Clients' To Join You On Your Podcast! In the bustling world of professional services, you need three things to attract and acquire great clients: 1. Authority, 2. Lead Flow, and 3. A Proven Sales Process. Here's a little secret from our playbook at Owendenny Digital: We've harnessed the power of podcasting with Open Source Growth. Instead of the usual pitches, we roll out the red carpet for our ideal clients - the movers and shakers, the CMOs, and the innovative Founders of SaaS companies. We give them a stage to share their success sagas, spill their marketing beans, and stamp their mark in the industry. And guess what? It's been a game-changer! We've booked quality sales appointments and closed 5 figure deals with entrepreneurs featured in Forbes, ASX-listed startups, and collaborated with giants of 8-figure businesses. This approach doesn't just cut through the sales noise; it starts our relationship on a note of value, respect, and camaraderie.
From CubiCasa's early stages, I played an integral role in propelling our solutions to over 172 countries and processing more than a million orders. What I've discovered through our endeavors is a potent yet overlooked channel: Facebook groups. While many articles proclaim the demise of Facebook's relevance, I'm eager to debunk this myth by illuminating the exceptional possibilities Facebook groups hold. In my experience, the nucleus of successful community building within groups lies in the authenticity of engagement. By becoming an active participant, contributing to discussions spanning both positive and negative facets of the industry, brands can etch their name as a trusted entity. This cost-effective approach, meticulously executed, positioned our brand as a go-to thought leader and expert within the community for tens of thousands photographers in the US. The added beauty of this strategy? It's not only free but also hones in precisely on your target audience.
Sweepstakes I got pulled into sweepstakes lead gen about 3 years ago and it is my go to strategy. I run sweepstakes monthly and they bring in a list of new email leads that you can then re-market to. You onboard them as new customers and then work with those new leads to sell special offers etc. Over the last 3 years I have brought in over 1.5 million potential leads. Of course, not all of them are going to convert but the percentage that do is high for the cost. I run low budget campaigns so the cost per lead is wild. Cheaper than any ad campaign. This is also a great way to quickly grow your email list. Let me know if you need more details.
One unconventional lead generation tactic that I've tried, which has delivered and continues to deliver results for my small business is personalising my sales approach on LinkedIn with a mix of voice and GIF messages. Here's how it works: 1. Target Audience: First, I qualify a list of leads that are part of my target audience on LinkedIn and send out a friendly, non-salesy connection request. 2. Lead Engagement: Once someone accepts my request, I send a short voice message, sharing an observation about their website and asking for their permission to share further. If the lead responds, I nudge them towards an online meeting or if they're local, a face-to-face coffee chat. If they don't, I follow it up with a series of funny GIF messages to eventually elicit some sort of response. This format has sparked interesting conversations which have then led to conversions.
title: unconventional approach that yielded astounding results In the domain of lead generation, thinking outside the box can be a game-changer. One unconventional approach that yielded astounding results involved crafting personalized video messages for targeted prospects. Instead of traditional cold calls, we created short, engaging videos addressing specific pain points and showcasing our solutions. The campaign's click-through rate skyrocketed by 60%, with a conversion rate of 15%, significantly surpassing industry averages. For instance, Person 1, a B2B software provider, saw a 75% increase in qualified leads using this approach. This method adds a human touch to outreach, resonates with prospects, and fosters authentic connections, demonstrating the potential of creativity in lead generation.
At Bovision, which is a Swedish housing portal, we give visitors the opportunity to monitor objects in specific locations. In this way, we know that the person in question is interested in buying a house in the area, which of course is interesting information for us to convey to a local broker. In this way, we can therefore smartly connect brokers with a potential buyer
Data Scientist, Digital Marketing & Leadership Consultant for Startups at Consorte Marketing
Answered 3 years ago
An out-of-the-box lead generation tactic is to publish a book that you can use for lead generation. When you write a book on a topic, and it's done well, it highlights your expertise. You can include pages in your book to then drive people to your website for other information and tools that enhance their experience with the book. Those people who take the time to read your book and find value in it will already feel like they know, like, and trust you. From there, it's easy to close deals. With that in mind, when you do publish a book, don't focus on profits. Instead, focus on getting it into the right people's hands. It may cost you $10 or $20 to sell a book where you take a loss, but if it's going to the right people, then that cost per lead can be pretty good. I did this with my bestselling new release, "Back After Burnout" and I do it for my marketing clients. A published book is a powerful tool.
I wanted to get the attention of Marcus Lemonis who was the star of the show The Profit on CNBC. It was a show where he would invest in failing businesses and help them turn things around. The show was super popular and I knew praising the show would be white noise so I wrote a blog post entitled, "Why The Profit Is The Worst Show On TV". It was a tongue-in-cheek article that praised the show but in a humorous negative way. I promoted the post on Facebook to fans of his show and within a few hours he saw the post and reposted it to his 250,000 fans. I got so much web traffic from it that it crashed my website. Needless to say he was impressed by my creativity and hired me to help him with some of the businesses he was buying on the show. You can see the original article here: https://www.prosperly.com/why-the-tv-show-the-profit-is-the-worst-show-on-tv/
I created a new podcast that highlighted the success of my customer base. Then, I reached out to potential customers to be guests on the show. It takes a little work to find the right show guest. However, once I start the interview, it turns into a 30-minute sales call where I find out about a ton of challenges that each guest has experienced. At the end of the interview, I subtley let each guest know that if they want help with any of these challenges in the future, my team can likely help them. I have had occasion where I closed the deal before ending the interview meeting. This strategy works best if you sell business-to-business and if your market typically outsources the solutions to these challenges.
One unconventional out of the box lead generation tactic that we have tried is Personalized Direct Mail wiht qunique interactive assets. One thing we have implemented is Consider sending personalized direct mail campaigns to your target audience. Include a call to action and a QR code or URL to lead them to a landing page where they can provide their contact details.
One unconventional lead generation tactic I've experimented with is the referral program. Instead of the typical methods, this strategy shifted my focus to the potential within my existing customer base. The approach was simple: lean into the inherent trust and relationships they already had. By enabling and encouraging them to refer others, it was like tapping into a goldmine I hadn’t previously considered. The key to its success was consistency. From building the program, designing its interface, to promoting it, every step was executed with regularity and precision. The results were astonishing. From a customer base of over 2000, I was able to generate around 200 new leads. That's a 10% conversion rate, which is significant in any lead generation tactic. If you're seeking a fresh angle for lead generation, consider this: Sometimes, the best prospects are just one degree away, hidden within your existing connections.
Referrals are a highly effective yet often underutilized tactic, especially for local and small-to-medium-sized businesses where marketing budgets may be limited. Both our agency and our clients have seen a significant increase in sales simply by reaching out to current and past clients to ask for introductions within their network. It's a cost-effective way to generate profitable revenue through trusted recommendations.
In the world of real estate, thinking outside the box is the key to success. We've found that hosting 'Neighborhood Scavenger Hunts' isn't just about fun and games – it's about creating a real connection with our community. By encouraging people to explore, engage, and discover the unique features of a neighborhood, we've not only generated leads but also become the go-to local experts. In this business, it's not just about finding a house; it's about finding a home and a community. That's what sets us apart.
A community-driven referral program can generate surprising results by leveraging the trust within your existing customer base. Offer incentives to both the referrer and the referred, such as exclusive access or discounts. By building a community around your brand and encouraging customers to refer others, you tap into the power of word-of-mouth marketing. Engage your existing customers by creating a sense of ownership and recognition for their referrals. This tactic can generate a significant number of high-quality leads while fostering loyalty and engagement among your customers.
We used LinkedIn polls to subtly generate leads by asking questions that directly correlated with our service offerings. For example, a poll might ask, "What's your biggest challenge in HR?" with options like 'Employee Engagement,' 'Recruitment,' 'Regulatory Compliance,' etc. The results not only gave us valuable market insights but also opened doors for personalized follow-ups, converting several participants into clients.
One lead generation tactic that I recently found to be successful is using customer advocacy programs. Essentially, these programs involve creating an incentive-based program where customers are rewarded for referring new leads to a business. I managed this for a client and saw unusually high conversion rates because of the social validation their current customers provided. This was made possible by sending their customers unique discount codes to share with people they knew who were interested in what our client had to offer. Word of mouth recommendations went far, as new prospects were more likely to trust existing customers rather than traditional advertising or other types of outbound marketing.
One unusual lead generation tactic that I have found to be incredibly successful is launching a podcast. My team was initially skeptical of the idea because it seemed unconventional and we weren't sure if it would yield any tangible results. However, after only a few weeks of consistent promotion, our podcast started gathering momentum and allowed us to connect with an entirely new audience.
Organizing a virtual event to provide fun networking opportunities can be a relatively straight forward yet effective way to get people together and promote your brand. One industry specific example we used was to put on an online gaming tournament as part of our aim of creating a sense of community amongst gamers. We publicized the event and provided prizes to entice customers to get involved. We then used the event to leverage user-generated content by encouraging attendees to share their scores and experiences on social media, which further helped create organic content and a buzz around the event. This general idea of organizing virtual events or webinars as a fun and effective way to increase brand recognition, and engage with your target audience, can be surprisingly easy and effective!