What is one way to improve local SEO results?

If you have bricks and mortar stores, you can tailor content around 'keyword + locale' by creating individual store pages for each location. From here, you can highlight keywords with the copy such as 'best cakes in Leicester' and link it to a relevant article, landing page or the homepage. If you create topic clusters around all of your products/services and are careful not to duplicate anything, you could build up a 'version' of each core service that is specifically tailored to that location. Eg taking your /bespoke-cakes/ page and creating a /bespoke-cakes-leicester/ page but detailing some of the businesses you've provided for, or areas you deliver to or some of the local suppliers you use. Make it relevant to the area, link to it from your homepage/nav and remember to link to it from any articles on your site that can offer you a suitable anchor tag eg whenever you mention 'cakes in leicester' you can link it to your bespoke landing page instead of the homepage.

A straightforward way to improve local SEO results for your company\'s website is to ensure that you are using Google My Business to its fullest potential. The first step is to ensure that your business has a Google My Business profile set up and verified. Once this step is complete, make sure all relevant information about your business, including logos, hours of operation, and contact information, is up to date. Once the necessary information is added, post regular updates on your profile and interact with your customers. Google My Business is a free and useful tool that can help customers learn more about your business, increase traffic to your site, and boost your local SEO efforts.

To improve local SEO results, try to precisely and laser target your audience by selecting an appropriate and actual radius of your business services. Be accurate and selective because your results will matter as per the areas you choose in your Google / Bing maps listing. If you try to select a large radius, such as a whole state or county, you may saturate and disappear among thousands of other service providers.

Audit your site's current internal linking situation. To do this, take a look at the pages that are ranking for local SEO results. Once you've audited your site's internal linking structure, it's time to make improvements where necessary. Some areas to focus on include those that have broken links, links that redirect users elsewhere, and links that weren't set up properly in the first place. By making sure your internal links are consistent and work well with local search engines, you can make sure that your content appears in a relevant context and helps users find other relevant content, which will help you boost your local SEO efforts.

One way to improve local SEO results is to ensure that your business is listed on Yelp and Google Reviews. These directories are commonly used by customers when searching for businesses in their area, so it's important to make sure your information is accurate and up to date. You can also improve your local SEO results by creating location pages on your website that include keywords and phrases related to your business. For example, if you're a pizza restaurant in Chicago, you could create a page on your website called "Chicago Pizza Restaurants". This page could include descriptions of the pizzas you serve, photos of your restaurant, and customer reviews. By doing these things, you'll help ensure that your business comes up as a top

The best way to improve local SEO results is to be mobile-friendly. More than 70% of people looking for local searches use a mobile phone. So, you must learn the art and science of becoming a mobile-friendly business. Not only does it improve your market presence but also increases sales as around 30% of people, searching for a business via mobile, end up buying the goods/services within 24 hours. Make your website or search-result page mobile friendly and make it more navigation-friendly. It will certainly pay you well. Not only the text but also the pictures, videos, and other aspects should be mobile-friendly. Mobile optimization also increases the page speed making it possible to display it in search results quickly.

Moz is a free SEO tool that provides users with 10 free website analyses, a keyword generator, a backlink builder, and more. There is the paid version that unlocks unlimited use, but as a small business, the free version works just as well. It is a great way to quickly improve local SEO without breaking the bank.

Start using Google Search Console to rank higher on google. It is a free website that provides information such as data and click-thru rates. This makes the monitoring much easier as well as solving troubleshooting. For the best use, you can search for the keyword that is doing better than the others and use those in your upcoming content. This will give your content a better reach and ultimately improves your SEO too.

Link signals such as linking domain authority and quantity are among the top factors that influence your ranking in local searches and snack pack results. So just like with regular SEO, local SEO also requires link building to boost your link profile. However, the linking domains should be highly relevant to your target location. That means you should target authority websites in your target region. This could be anything from licensing bureaus and trade associations to the Chamber of Commerce or even .edu sites. Partnerships, scholarships, guest posting, etc. could be excellent ways to gain valuable backlinks from local sites. For example, linkbuilding for a holiday rental property in Loch Lomond, should have links from local attractions in Loch Lomond

One way to improve local SEO is to boost your site's backlink profile. An easy way to gain quality external links is to appear in local media. Pitch the editor of a popular media website in your area. It can be anything like sharing tips as a subject-matter expert in your niche or discussing the main challenges to starting a business in your city. Oftentimes local media websites source the news from other media websites in the area. So your story can easily get amplified by several outlets.

If you want to get your name, address, and phone number (NAP) out there to impress Google, working to improve your community is a great way to do it. Local schools, little leagues, religious groups, and nonprofits often have events, auctions, and other opportunities to sponsor a program. Whether you're offering a discount, making a donation, or offering an in-kind service, you'll be able to build backlinks and get your NAP published on their websites. And if you do it right, you might also impress potential customers by showing off what you do.

One way to augment your local SEO is by creating content around your local community. Start with some blog posts on your website, where you report on what your business and other small businesses are doing to contribute to your community. Talk about local events, and issues that people care about nearby. Then, reach out to local blogs and news outlets. Position yourself as a local expert, and pitch stories about the same topics, referring to your content. If they express interest, ask them to include a link in their published articles. You'll grow your local authority and this will translate into improved local SEO results.

Niching down is one of the best ways to improve local SEO results. Often for local businesses it's long tail searches but it also can be very specific locations. Often when people are thinking of local SEO they think of their state but depending on the competitiveness of the keywords but really approaching niching down to rank your site in cities and counties.

If you are looking to improve local SEO results, one great way to force Google to show you in local search results is to actually publish content that speaks or relates directly to a local issue. You could publish content around local news stories, activities, or events. This helps build your local search authority and improves your local SEO results overall.

My business operates across Mexico, Costa Rica, and Colombia, and the pages I get the most traffic on are in areas in where we've been covered by local bloggers. Popular bloggers often have content highly specific to certain areas, and have a lot of E-A-T - Expertise, Authority, and Trust - in the eyes of Google. This means that one backlink will supercharge your rankings in the area. Moreover, people will come looking for you specifically after you are mentioned by someone they trust.

There is a misconception that Google solely uses its own maps when determining locations, however, that is not the case, and why it is important to update and maintain all online directories and citations. When analyzing location, Google references sources such as Apple, Yelp and Bing, compiling those sources to determine a businesses location and marketspace, which impacts your local SEO performance metric. Utilizing software like Express Update, Foursquare, and Factual, you can check and verify whether your citations are correct and consistent across all platforms, and then make adjustments when necessary. By making certain that the map information that Google draws from is correct and consistent, you can improve your local SEO while eliminating possible confusion.

Make sure that all links on your website are heading to the correct landing pages and websites. If you have broken links on your website, the overall health and SEO will drop. Utilize an SEO tool like SEMrush or ahrefs to go over the site health and see what links are broken and need to be fixed or removed.

It's important to keep your Google Business Profile is accurate and up-to-date, especially when it comes to your location address(es), hours, and phone number. People use Google Maps most often when searching for something they need now. Searching "near me" is becoming everyone's trusted method of finding products or services in their geographic area. And many of these searchers are on their mobile devices, looking for something that is "near me now," which makes optimizing your profile crucial for ranking high in local search results.

Improve Internal Linking Structure Most local companies' websites are poorly designed, with essential sections only accessible via the main menu or footer. Include internal links from inside the content of your pages, such as blog entries, informational pages, and essential service pages, where appropriate. We consistently witness increased ranks after strengthening a website's internal linking structure (both map and organic). Remember that a search engine's ultimate goal is to surface the very best few pages about a topic on the web. With most link builders and SEO specialists focusing on inbound links and developing links from other sites, it is easy to overlook how critical internal links are.

Businesses will often focus a great deal of their energy on external links to their website, but then will ignore their internal ones which can cause problems for local SEO, and is why these links need to be attended to. Google algorithms will determine SEO by crawling the landing page, and then extending its reach from there by following a websites link structure. However, broken links, ones that do not coincide with their intended pages, or ones that have information that does not correlate to keywords or content type, will impede those algorithms from crawling your site, and fail to enhance your SEO. By making certain that your internal linking is sound, you will improve your website navigation, help with website hierarchy, and evenly distribute authority across your entire site, all of which, will drive and enhance your local SEO.