In my experience, the best way to elevate past or future events into content marketing materials is by making sure that each piece of content becomes part of a larger narrative. When you're writing a blog post, it's easy to get caught up in the particulars of what you're writing about—making sure you've got your facts right and that your argument makes sense. But if you have a larger narrative in mind, it's easier to make the facts fit the story. This is especially important for people who are new to content marketing. If you can show that everything you write is part of a larger story arc, then it will be easier for readers to trust that what they're reading is true and accurate.
Since we always want to repurpose content to get the most value and reach more people, we always repurpose our webinars and events in different formats. The first step is making sure each event is recorded so your audience can access it after the fact. After the event, we'll typically summarize the takeaways in the form of a blog post. Other ways to repurpose include turning that blog post into an audio blog or podcast, creating a video summary, or sharing video clips from the event and driving back to the full recording. Always give your audience options for consuming your content so they can still learn helpful information without committing to an hour-long webinar or event.
I've found that transforming events into content marketing materials is an essential part of engaging with my target audience. In order to do this effectively, I've found the most successful tactic has been creating collaborative e-books or whitepapers based on past or future webinars. When planning for a webinar, I gather experts from various specializations who will provide valuable insight and knowledge related to the topic. After the event takes place, I use all of their answers to create a comprehensive guide focusing on how different professions are tackling certain problems in their industry.
Founder & CEO at PRLab
Answered 2 years ago
Author an article One effective way to transform event content into a valuable marketing asset is by authoring articles. Not every talk is suitable for a case study, but each can offer unique insights. By reviewing event recordings, key takeaways or inspiring segments can be distilled into thought leadership articles or instructive blog posts. This approach not only enriches your content library but also drives organic traffic to your site. Further amplify this content by featuring it in event recap emails, and ensure to integrate strong calls to action for optimal engagement and conversion.
One effective method I’ve utilized to transform events like webinars into valuable content marketing materials is by repurposing event content across various platforms. For instance, after hosting a webinar, I extract key insights and turn them into a series of blog posts or infographics. These pieces serve as bite-sized, easily digestible content that can be shared on social media, driving engagement and reach. Additionally, I compile the full webinar into a video or podcast format, making it accessible for those who couldn't attend live. This approach not only extends the shelf life of the event's content but also reinforces our expertise in the field, attracting a broader audience and nurturing potential leads.
For in-person events, I always prefer to hire a video crew and tape expert interviews throughout the event. This is a great way to make the most out of the event content. Most speakers happily agree to give a short interview before or after their speaking slot. In principle, during a 7-hours-long conference you can produce 10-12 hours worth of content, so that's budget and effort well spent. In terms of content form, I prefer post-event videos as people have moved on from reading long-form texts.
Events are great opportunities to capture the spirit of your brand and the enthusiasm of your audience. We love to create evocative backdrops or photobooth setups to encourage attendees to generate their own content. Take lots of pictures, have a video camera on hand, and, if you're putting on an informative panel or talk, consider hiring a professional videographer and put some effort into getting the sound and lighting just right. This can be repurposed into a gated webinar (our favorite kind of lead-capture mechanism), and evergreen clips will make a splash across your social channels. Off-the-cuff comments can be pearls of wisdom that will make for great quote graphics or Instagram captions--always have a notepad handy (or notes app on deck) to capture those unplanned gems.
Getting a writer to create a comprehensive write-up instead of using AI transcript software has produced high-quality written content. Content of this type has accounted for 31% of my website's total traffic in the last 3 months. The keys to success in writing here: - Research and target a keyword. Speakers don’t always create titles with one in mind. - Include additional information from other articles ranking in top 10 (don’t plagiarize). - Include the speaker's unique story and tips in your writing. Once written, edit accordingly and share with the speaker. Include the full webinar recording in the article. It provides an extra point of engagement for users. Including timestamps within your content allows users to reference a paragraph to a specific point in the video. Go one step further by creating short 30-second video summaries to accompany your social posts when sharing.
In 2024, our top HR priority will be to focus on creating a positive and inclusive work culture. We believe that when employees feel valued, supported, and included, they are more engaged and productive. This will ultimately drive overall business growth. We will be implementing initiatives to promote diversity, equity, and inclusion, as well as prioritizing employee well-being and mental health. By fostering a supportive and inclusive environment, we aim to attract and retain top talent, improve teamwork and collaboration, and ultimately drive better business results. We believe that investing in our people and creating a positive work culture will be the key to our success in 2024 and beyond.
I have leveraged past webinars by **repurposing the recorded content** into various marketing materials. This includes creating **short video clips** highlighting key insights, **transcribing** the webinar into a blog post or eBook, and **creating infographics** summarizing key takeaways. By doing this, I can extend the life and reach of the webinar content, making it valuable for a broader audience and driving engagement.
One way I have elevated past events, like webinars, into content marketing materials is by repurposing key segments into various formats. This includes creating blog posts, infographics, and social media posts highlighting the main points or insights from the event. This not only extends the lifespan of the content but also allows it to reach a wider audience beyond those who attended the live event. It's an effective strategy to maximize the value of the content and engage with different segments of the audience across various platforms.
One step in my evening routine that ensures a good night's sleep is practicing mindfulness meditation. I find that taking just 10 minutes before bed to quiet my mind and focus on my breath helps me to relax and let go of any stress or worries from the day. By bringing my attention to the present moment and letting go of any racing thoughts, I am able to create a sense of calmness and ease that prepares me for a restful sleep. During this meditation practice, I sit comfortably in a quiet space, close my eyes, and take slow, deep breaths. I pay attention to the sensation of my breath entering and leaving my body, gently bringing my focus back whenever my mind starts to wander. By doing this, I am able to cultivate a state of relaxation and release any tension that may have built up throughout the day. This practice has been incredibly beneficial for me in improving the quality of my sleep. I find that I fall asleep faster and wake up feeling more refreshed.
Create Engaging Blog Posts: After hosting a webinar, I transcribe the content and use it to create in-depth blog posts. These posts not only serve as a recap of the webinar but also provide additional insights and context. I include key takeaways, quotes from speakers, and relevant visuals to make the content more engaging and shareable. Develop Infographics and Visual Summaries: People often respond well to visual content. I take the key points from the webinar and transform them into visually appealing infographics or visual summaries. This not only makes the information more digestible but also provides shareable content for social media platforms. Podcast Episodes: If the webinar includes insightful discussions or interviews, I repurpose the audio content into podcast episodes. This allows me to reach a different audience who may prefer consuming content in podcast format. I also include additional commentary or behind-the-scenes insights to make the podcast episodes unique.
As the CoFounder and CEO of a Japanese language teaching company, we've optimized past webinars for a unique content marketing approach. We translated key points from these webinars into fun, interactive online games, giving users a chance to learn while they play. These games allow learners to absorb important concepts at their pace while providing an engaging, entertaining platform. By creatively repurposing our webinars, we've tapped into the gaming trend, and it's significantly broadening our learner base and market outreach.
Over the past few years, I have seen huge success when it comes to creating content from events such as webinars. My strategy for this has been to look beyond the event itself and focus on what kind of unique value I can provide my audience. I start by recording the whole event or webinar so that I can use that footage later on and make sure nothing important is missed. After recording, I then break down all the key points made during the session and create shorter clips highlighting each point. This not only makes for more interesting content but also breaks apart a potentially long piece of video into smaller chunks, allowing me to target different audiences with different aspects of a single session.
One effective way I have elevated past events, like webinars, into content marketing materials is by repurposing the event content into various formats. For instance, key insights and discussions from a webinar can be transformed into blog posts, infographics, short video clips, and social media posts. This not only extends the life of the content but also allows it to reach a wider audience who may prefer different content formats. Additionally, creating downloadable resources such as eBooks or whitepapers from the webinar content can be an excellent way to provide value to the audience while capturing leads. This strategy maximizes the impact of the event and reinforces our brand's expertise and thought leadership in our industry.
Webinars have become increasingly popular as a way to share knowledge and engage with audiences remotely. However, their value doesn't have to end when the live event is over. By recording and repurposing webinars, you can turn them into valuable content marketing materials that can be used in various ways. One way to elevate past or future webinars is by creating blog posts based on the content discussed. This allows you to reach a wider audience who may have missed the live event or prefer to consume information in written form. You can also use excerpts from the webinar as social media posts, linking back to the full recording for those interested in learning more.
One of our social media marketing strategies is to discuss recent big name rebrands on our LinkedIn profile. For those which we know will be future case studies for college students and references for brand managers, we create blog content around the rebrand, where we end up ranking on page one of Google. It's worked really well both in short-term and long-term traffic.
One way to leverage events for content marketing strategy is to use audience questions as a springboard for content ideas. The questions asked most or the ones that sparked the liveliest discussion are likely great topics for blog posts. You can even create video highlight reels of these points and embed them within the article to further boost SEO. It's also a good idea to make clips or graphics to share on social networks and link back to your articles. The content shared on each platform should be different and should nudge visitors into further engagement with your brand, be it visiting your blog or website, requesting a quote, or registering for a future event.
At our company, we believe in leveraging every learning and interaction opportunity to its fullest. For example, our recent webinar series on 'Emerging SaaS Trends' didn't just end with the live event. We transformed it into a multifaceted content resource. This included detailed blog posts analyzing key takeaways, bite-sized video highlights for social media engagement, and even an interactive e-book that compiled insights, analytics, and real-world use cases. This not only extended the life of our webinar content but also allowed us to reach a broader audience, catering to different content consumption preferences. Moreover, this strategy helps in showcasing our in-depth knowledge and expertise in the SaaS domain, reinforcing our position as a thought leader. By repurposing event content, we're not just sharing information; we're creating a dynamic, engaging learning ecosystem for our audience.