The most common SEO issue I often observe with Shopify stores is the lack of unique and optimized product descriptions. Many Shopify store owners tend to rely on the default product descriptions provided by suppliers or manufacturers, resulting in duplicate content across multiple websites. To address this issue, it is crucial to invest time and effort into creating unique, compelling, and keyword-rich product descriptions for each item in your store. Customizing product descriptions helps search engines understand the relevance and uniqueness of your content, improving your store's visibility in search results. Additionally, optimizing other on-page elements such as title tags, meta descriptions, and heading tags is essential. Incorporate relevant keywords naturally into these elements to enhance their SEO value.
Working in the SEO department at Viddyoze, the most common SEO issue I come across within Shopify stores is not creating a blog altogether or writing very few blog posts, which are ultimately what is going to drive a relative amount of traffic. Filling your website with blog posts (strategically) with related search intent keywords will fuel more of the right traffic to your store. Also, it’s a good idea to consider focusing some of your blog posts on commercial keywords, e.g., (your brand) coffee flavors or the advantages of the video editing software you are selling. Many Shopify stores don’t incorporate this, which may be holding them back. Further issues I notice is bad anchor text and a lack of internal links which doesn’t provide any benefit to your SEO score at all. By “bad anchor” text, I mean text like “click here for more info” or “see this link”. It’s much better to use related keywords to the page you are linking to. “Click here” provides no value for SEO.
An arduous task, especially when it comes to adjusting the URL structure. The absence of an exact solution for managing categories can make it even more daunting. However, there is a technique that I personally favor: leveraging breadcrumbs alongside robust and relevant internal linking. Not only does this approach alleviate the headaches associated with URL adjustments, but it also paves the way for substantial improvements in SEO performance.
The most common SEO issue in shopify is the incorrect canonicalization they have when linking to products in the navigation menu. Its not the worst thing in the world, but its definitely not a best practice. It can be fixed by editing the .liquid theme files.
Shopify websites are built for purpose = to handle e-commerce business owners with less technical SEO background (or time) and it's done a superb job fulfilling it's roll. However, every time the team at Digital Search Group has onboarded a new Shopify SEO project, we are faced with one of the biggest crawl budget-eating issues of all, and means you face Parameter URLs, Pagination, and other unnecessary/unwanted index bloat. If left to grow into a monster without being treated, this can grow into a huge problem, one that suffocates your indexation, leaving Google's crawl budget of your best pages completely ignored due to the unwanted content. To remedy this issue, you can install and configure: https://apps.shopify.com/sitemap-noindex-seo-tools.
When compared to other platforms, improving SEO on Shopify stores comes at a higher cost. While the opportunities for enhancement are similar, the plugins and tools required tend to be 20-30% more expensive than those available for platforms like WordPress. These additional costs add to the challenge of justifying what is already a long-term investment.
Analyzing SERP for "The most common SEO issue I see with Shopify stores is the "Meta Madness." It's like a bad hair day for your website's search engine visibility. Many store owners neglect optimizing their meta tags, leaving them bland and unappealing to search engines. Just like a catchy headline, your meta title and description should entice both search engines and potential customers. Don't be afraid to sprinkle in relevant keywords and showcase your unique selling points. Another issue is the "Speed Snail Syndrome." Slow-loading pages can drive visitors away faster than a cheetah chasing its prey. Optimize your images, leverage caching, and minimize code to ensure your Shopify store zooms ahead of the competition. Remember, SEO success is all about making your store stand out like a ripe avocado in a sea of bland fruits." Headline- Unleash Shopify Success: Conquering Common SEO Issues!
For Shopify ecommerce stores, if you place the same product in multiple categories you will drown your site with duplicate products and a world of cannabilisation issues. This is because Shopify creates a new product page for every category you add a product to, by default. To rectify this, ask your developer to do the following: Open your Shopify admin panel > Sales channels > Online store > Themes > Actions > Edit code Find the “Snippets” folder and find the “product-grid-item.liquid” file > Find the following line of code: <a href=”{{ product.url | within: collection }}” class=”product-grid-item”> Replace it with the following line of code: <a href=”{{ product.url }}” class=”product-grid-item”>
Shopify sites have been plagued with WPM URL issues in Google Search Console since January 2023, but the latest issue is that the majority of those legacy URLs now show as 404 errors, creating large swathes of 404s in all Shopify GSC dashboards. There are multiple threads on the Shopify forums of store owners complaining about it.
Due to Shopify's hosting locations in the US and Canada, UK stores frequently end up ranking for more keywords in the US than their intended market, the UK. This geographical misalignment can severely limit their reach and conversions. Moreover, Shopify's internal links default to non-canonical pages, which can significantly undercut a store's SEO potential. It dilutes the link equity, making it harder for search engines to identify and rank the most authoritative version of a page. Lastly, a surprising number of Shopify stores fail to correctly set up Analytics, which can lead to distorted insights. Often, it results in most revenue being tracked through a referral, typically Shopify's payment portal page, "Shop". This can obscure valuable insights about the customer journey and traffic sources, making it harder to optimize SEO strategies.
The most annoying SEO issue I observe with Shopify stores is the poor URL structure. Shopify's default page creation often results in long and cluttered URLs. This problem arises due to automatic addition of elements like 'products', 'collections', 'blogs', or 'pages' in the URL, which are not needed and contribute to the URL length. This practice doesn't just impact SEO negatively, it can also affect the user experience as it lacks the straightforwardness often seen in other platforms like Magento. Although Shopify doesn't provide a direct solution to alter this inherent site hierarchy, there are a couple of best practices I implement a to organize product categories better. I add mega menus on the homepage and use breadcrumbs schema markup to help Google understand categories and sub-categories. Interlinking related categories with each other using relevant keywords as anchor texts also aids in better navigation and improves SEO.
One common complaint I often hear from my clients about their Shopify stores is the lack of advanced blogging features. Blogging is a great way to drive traffic and improve SEO, but on Shopify, it can be a bit tricky. Shopify does have a basic blogging platform, but it's not as flexible as some other platforms like WordPress. For example, it's not as easy to customize your SEO settings for each post or categorize and tag posts in a detailed way. This issue can make it a bit harder to fully optimize blog posts for SEO. But don't worry, it's not a deal breaker. There are workarounds and third-party apps that can help. Plus, creating high-quality content that's useful to your audience is the most important part of SEO, and you can definitely still do that on Shopify. Regards, Irina Poddubnaia, Founder and CEO of TrackMage.com
The most common SEO issue observed in Shopify stores is suboptimal page titles and meta descriptions. Many store owners either use generic titles that lack relevant keywords or duplicate them across multiple pages. Similarly, meta descriptions are often missing or poorly crafted, failing to entice users to click through from search results. This significantly hampers the store's search engine visibility and click-through rates. To address this, store owners should ensure that each page has a unique and descriptive title, incorporating targeted keywords to improve ranking. Meta descriptions should be compelling and accurately reflect the page's content, encouraging users to visit the site. Implementing these improvements can lead to enhanced organic traffic and better overall SEO performance for Shopify stores.
One of the more common frustrations of using a Shopify store is that you cannot really control how the URL structures turn out with the basic plan. Shopify comes with preplanned site structures, and subfolders, so it doesn't give you much room for the direction you go in. This means that for growing your site you have the option to either post in your blog, or create new products. The problem is that with bigger sites, they might not want to have their URL structure look like, "www.website.com/blog/post-title". More seasoned website owners might see more value into grouping content by categories, and instead of showing the subfolder of /blog/, to show a URL structure like, "www.website.com/category/post-title". If you're brand new to building websites and site structure, then it's fine to stick to the preloaded version you get with CMS. If you're looking for more control over this, than you may need to hire a Shopify developer to help you make changes.
One most common SEO mistake with Shopify store is applying ineffective URLs. URL should be concise, descriptive and must have relevant keywords in it. Some Shopify stores have URLs that contain random numbers, letters, or some special characters which is harmful for the SEO of the Shopify stores. Customize your URL structure to reflect the content of the page and include target keywords where appropriate. Try not to add irrelevant letters or numbers in the URL.
As CEO of a high growth ecommerce marketing agency, I've reviewed a hundreds of Shopify stores. One recurring SEO pitfall I've identified pertains to product descriptions' originality and relevancy. It's a widespread tendency for merchants to either adopt manufacturer-provided descriptions or duplicate content from elsewhere. While seemingly time-efficient, this practice critically undermines the store's search engine visibility. To illustrate, imagine a Shopify merchant dealing in artisanal candles. Instead of penning distinctive, comprehensive descriptions for each candle variant, the owner opts for indistinct phrases like "Handmade candle made with love." This insufficient specificity neglects to spotlight the key elements such as scent profiles, ingredients, or production techniques, which are critical to enhancing user engagement and optimizing search ranking potential.
The quickest strategy to increase traffic to your online business in the near term is to optimize your content so that search engines will find it pertinent to questions about your products. What we mean by SEO is this. Utilizing tools from the Shopify App Store, you may assess the SEO of your online store. There is some SEO built into Shopify stores. The platform handles page speed and automatically updates your sitemap regularly. You can also change your store's components to comply with SEO best practices. However, adopting Shopify won't ensure tha t you'll appear high in search results. Making sure your keywords are in the appropriate places is the main focus of on-page SEO for e-commerce systems. It's a technique to make sure Google is aware.
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When it comes to Shopify stores, I find bad site structure and navigation to be the most common issue. Search engine crawlers will have a harder time indexing and understanding your material if your online shop is chaotic. Make sure the categories, subcategories, and individual pages in your store can be easily navigated. Use a simple, human-readable naming scheme for your URLs to help both humans and search engines. Utilize descriptive anchor text for internal linking, directing users and search engines to relevant pages. Your Shopify store's search engine rankings can be improved with careful content organization.
I believe that duplicate content and inadequate product descriptions present significant SEO challenges for Shopify stores. Many retailers employ generic manufacturer-supplied product descriptions, which can lead to duplicate content concerns. When search engines detect duplicate material on your website, they may lower your site's ranking as a result. Create original, engaging, and informative product descriptions that stress the value and attributes of the offered goods. By being unique, this content not only reduces the risk of duplicate content but also piques the interest of readers, which may increase the likelihood of a sale being made.