One content marketing statistic for 2023 that marketers should know and utilize is 28% of marketers use PR and media outreach to promote their content, as reported by the 2023 State of Content Marketing Report from Semrush. Public relations is an integral part of content marketing, as it amplifies the content's reach and impact. It serves to build relationships with influencers, journalists, and other stakeholders to promote content across multiple channels. Ultimately, 28% of marketers using PR and media outreach to promote their content is a crucial statistic that marketers should be aware of as they plan and develop their 2023 content marketing strategy. Source: https://www.semrush.com/goodcontent/state-of-content-marketing/
By 2024, it's projected that there will be 8 billion digital voice assistants in use worldwide (https://www.statista.com/statistics/973815/worldwide-digital-voice-assistant-in-use/). This indicates the growing importance of optimizing content for voice search and utilizing this technology in content marketing strategies. Voice search is becoming increasingly popular due to the convenience and ease of use it provides, especially for mobile users. Marketers who optimize their content for voice search can improve their visibility and reach a wider audience, as well as enhance the user experience. To optimize for voice search, marketers should focus on using conversational language, long-tail keywords, and providing direct answers to common questions. They can also utilize schema markup to make it easier for search engines to understand their content. This statistic highlights the need for marketers to incorporate voice search optimization into their content marketing strategies.
According to a recent study by HubSpot, 70% of marketers are actively investing in content marketing, and 24% plan to increase their spending in 2023. (Source: HubSpot, https://www.hubspot.com/state-of-marketing/) This statistic is vital because it demonstrates that content marketing is still an important tactic for companies and that marketers are increasingly realising its usefulness. As more businesses engage in content marketing, it is crucial for marketers to remain competitive by creating high-quality material that appeals to their target market. Marketers who do not currently invest in content marketing or intend to increase their expenditure may be passing on chances for engagement and growth. Regards, Usman Ul Haq SEO Strategist at WPExperts.io
One of the most important content marketing statistics for 2023 is that the content marketing industry is expected to be worth $412.88 billion by 2021, according to the Content Marketing Institute. This growth is due to the increasing demand for digital magazines and social media users in APAC. Additionally, 84% of organizations have a content marketing strategy, with 49% of those surveyed reporting social media as the hardest skill to master. Content marketing continues to be an effective way to attract and retain a clearly defined audience, and marketers should take advantage of the available tools and platforms to effectively distribute their content. Source: https://www.searchenginejournal.com/content-marketing-statistics/475206/
As of 2023, one content marketing statistic that marketers should pay attention to is the increasing importance of visual content. According to recent studies, it has been found that content with visual elements tends to receive more engagement and is more memorable than plain text. This trend highlights the importance of incorporating visual content into your marketing strategy. Marketers can use a variety of visual content, including images, infographics, animations, and videos to help convey their message and engage their audience. It is important to note that the use of visual content should be intentional and align with the overall message and brand of the business.
According to HubSpot's State of Marketing report and cited by Ahrefs, 83% of marketers say it’s better to focus on quality rather than quantity of content, even if it means posting less often. Nearly half of content marketers say they do not publish content every day. Focusing on quality allows marketers to resonate with their audiences and provide real value instead of trying to churn out fresh content that may lack substance. With the costs of content marketing increasing and more companies actively investing in content strategies, creating value is really the only way for content marketing to work. https://www.hubspot.com/state-of-marketing https://ahrefs.com/blog/content-marketing-statistics/
According to Cisco, globally, Internet video traffic will make up 82% of all consumer Internet traffic by 2022. Consumers are spending more time viewing short-form video content on platforms such as Instagram and TikTok, and both platforms offer brands a significant reach with their content. I believe that these two factors will result in an increasing number of brands focusing on creating short-form video content in 2023 and beyond. Statistic source: https://www.cisco.com/c/dam/m/en_us/solutions/service-provider/vni-forecast-highlights/pdf/Global_Device_Growth_Traffic_Profiles.pdf