Content created in a country is very specific to that country. And if it wasn't, we wouldn't have, for example, content localization. So one important tip on how to best pitch international business press is to adapt your pitch to the region's writing specifics and journalist's unique needs. Use phrases and expressions that are used in the given country and metaphors and references that you are sure the recipient of your pitch will understand. Don't go for your language and culturally specific terms, as that might be inappropriate and misunderstood. Show that you know how things are going in a particular country. Prove that you respect the country's culture and values.
The fundamental issue is the proper name formatting. Any busy business journalist won't take you seriously if you can’t write the newspaper’s or website’s name correctly. Use capital letters when it’s necessary, be careful with words and spacing. If you for example pitch CNNMoney, name them CNNMoney, not CNN Money. It’s a small thing that matters!
Marketing & Outreach Manager at ePassportPhoto
Answered 4 years ago
The most important tip for pitching international business press is to do your research and know your audience. Media outlets in different countries have different interests, norms and expectations, so it's essential to tailor your pitch accordingly. That means not only understanding the specific media outlet you're targeting, but also the larger cultural context in which it operates. What kind of stories does this outlet typically cover? What tone do they take? What are its readers/viewers interested in? Knowing the answer to these questions will help you craft a pitch that stands out from the rest. In addition, don't forget the basics of good pitching: be clear and concise, focus on what's new and unique about your story, and make sure to be respectful and attentive in your exchanges.