For your very first client, there is no reason not to use a platform like Upwork. Make sure your profile and portfolio are in good shape, and start with competitive rates. Approach potential customers with the recognition that you're trying to build a reputation on the platform. This honesty allows them to better understand your currently low price. Ideally, target new customers that have potential for future business and referrals. You can get an idea based on either the size or activity level of the business on the platform.
Your first client doesn't have to come from the other side of the world—in fact, it's often easier and more beneficial to start with clients that are close by. Reach out to your network of friends, family, and colleagues and let them know that you are now offering freelance services. These people are also more likely to trust you and want to work with you because they already have a relationship with you. Once you've made your first connection with a local client, it will be easier to expand your reach and build up a larger network of clients, especially if you delivered a great product or service. Local networking events and meetups are also great places to get connected with potential clients. If you can, attend a few of these events in your area and introduce yourself as a freelancer. These days, many networking events also have online components, so you can even find opportunities to connect with potential clients from the comfort of your own home.
The best tip that I would give is, don't give up, as simple as it may seem it is hard to follow. I got my first project on a marketplace after bidding on 150 projects, and within 3 months I quit my job, and after 3 more months in freelancing I saw the peak in my journey that I could only imagine. Only if I would have given up after 50-70-100 bids, I wouldn't be where I am right now.
Online communities are a great way to show your expertise and find a first client. You can see topics where people need regular help. I recommend spending a little time each day answering questions in a few active communities. Your profile in the community should link to your website or LinkedIn if people want to learn more. Do not just cold pitch or respond to questions with your paid services; focus on genuinely adding value. Community members will start to notice that you are an expert, and if a job/need is posted, you'll have the credibility when you respond or they might think of you first and reach out. A few places I recommend to find online communities: 1) Facebook - search for topical groups or business groups local to a city; 2) Search for topical events on Meetup or Eventbrite and see if the host has an online community; 3) Join online groups for your passions not necessarily related to your freelance work (book clubs, fan clubs) - you never know who you might meet!
In the early days, I offered a “try before you pay” model to gain long-term working relationships. Back then, many of the custom home builders I wanted to work with already had relationships with lower-priced design sources. The work they were getting was very substandard, causing problems and losses through errors and omissions my work would never have. So, first, I proved my work would save them money and keep their clients happy. Then, I offered to design a house with no obligation to pay if they did not accept the design once they reviewed it. However, the understanding was that they had to pay an agreed-upon fee if accepted. This worked well for me, as for years now, I'm booked solid with paying work. So, find potential clients with problems you can solve. Offer to work with no obligation of the client to pay unless they accept your work once presented. Be clear about the terms in writing. And lastly, over deliver with outstanding work. Soon enough, clients will be lining up.
Since the Pandemic, the number of freelancers has gone up and therefore so has your competition. Individuals have leaned towards working from home and the flexibility this offers, so instead of going back to the office, many have set up shop on their own. Due to the increasing amount of competition this means that it's likely someone will be offering something similar, if not the same, as you. To stand out amongst the crowd, you need to ensure your offering is clear. Put together 2-3 tiers of offerings that can cater to all budgets and types. Different tiers of clear offerings not only showcases exactly what your client will get for their money but also indicates you are clear on what you do and how you can help. Having a strong offering also helps when networking, sharing it on social media and as a CTA on your website. You can get straight to the point, making it quick and easy for people to understand what you do and get them on board. Learn it, share it and be proud of it!
Whether you like it or not, personal branding goes a long way. While many strategies focus on landing as many clients as possible, this one is all about landing the right ones. You are amidst countless freelancers, and surpassing them all solely based on expertise is impossible. Instead, your key lies in differentiating yourself by aligning with your ideal clients' core values. How? Define your brand values, fashion a captivating strapline, and devise a content strategy tailored to your dream clients' preferred platform. By cultivating a strong personal brand and executing a consistent content strategy, you offer potential clients an opportunity to understand ideal projects, how you like to work, and the people you enjoy working with. The more of the right clients you get from the start the easier it is to build and maintain in the future.
My best strategy for landing your first client as a freelancer is by creating as much social proof of your skills as possible. This starts by building a nice portfolio of your work. Even if you have nothing to show as your previous projects since you never had a client, no problem, you can still create your work samples by practising regularly. If you are a content writer, voluntarily write blogs on trending topics. If you are a graphic designer, make free logo designs for companies to add up to your portfolio. This will build proof of your talent. Meanwhile, keep networking, asking for referrals, and being active on professional platforms like LinkedIn to make people know about your services and offers.
One of the best strategies to land your first client as a freelancer is to attend networking events and conferences. By participating in industry-specific gatherings, you have the opportunity to connect with potential clients, share your expertise, and establish valuable relationships. Engage in conversations, showcase your skills, and offer insights to demonstrate your value. Collect business cards and follow up with personalized messages to nurture those connections. Networking events and conferences can provide a platform to build trust, showcase your abilities, and ultimately secure your first client as a freelancer.
Establishing personal connections and nurturing relationships with people in your professional network can be one of the most effective ways to land your first freelance client. Attend industry events, participate in online forums, and engage with potential clients on social media platforms. Consider offering a free service or consultation to show your expertise and build trust with potential clients. Additionally, seek out referrals from satisfied clients and ask for testimonials to include on your website. By building genuine connections and leveraging your network, you can establish your reputation and increase your chances of securing your first client as a freelancer.
It's important to stand out in a crowded market to land your first client. A personalized approach is key to achieving this. Research your potential client's business, identify their pain points and propose a solution that meets their specific needs. Make sure your proposal is presented in a clear and concise manner, highlighting your relevant skills and experience. Offer a free trial or consultation to showcase your abilities and build trust with the client. By taking a personalized approach, you will set yourself apart and increase your chances of landing your first client as a successful freelancer.
As a blogger, my number one tip for landing your first client as a freelancer would be to leverage your personal network. Start by reaching out to people you know - friends, family, and past coworkers. Let them know about the services you're offering, and ask if they could spread the word. Sometimes, your first client could be someone already in your circle who needs your skills, or they might know someone else who does. Remember, people are more likely to trust and hire you if they're connected to you in some way. So don't hesitate to tap into your existing network!
Building connections within your target niche is a powerful strategy to secure your first freelance client. Start by identifying online communities, forums, and social media groups where potential clients gather. Engage actively by providing value through insightful comments, sharing relevant content, and offering free advice. Be genuine and demonstrate your expertise. Initiate conversations, ask questions, and offer solutions. Leverage LinkedIn to connect with industry professionals and share relevant content. Attend virtual conferences or webinars related to your niche to establish credibility. By consistently networking within your target niche, you position yourself as an authority and increase your chances of landing your first client through referrals and direct engagements.
To land your first client as a freelancer, utilize your existing network effectively. Reach out to personal and professional contacts, informing them about your freelance services and asking for referrals. Leverage social media platforms to showcase your work and engage with potential clients. Attend local networking events to make new connections. When reaching out, personalize your message and clearly demonstrate how your skills can address their specific needs. Provide examples of your work and prioritize exceptional customer service. Satisfied clients can become valuable referrals. By tapping into your network, showcasing your expertise, and delivering quality work, you can increase your chances of securing your first client and building a foundation for future success.
As a freelancer, it's crucial to identify your niche and target audience. Conduct market research and analysis to understand which industries and businesses would benefit the most from your expertise. Tailor your services and marketing campaigns to appeal to those specific clients, and create a strong online presence through a professional website, social media, and online portfolios. Network with industry professionals and attend relevant events to expand your reach and make connections. Offer free consultations and make sure your work stands out with high-quality deliverables and excellent customer service. With a targeted approach and consistent effort, landing your first client as a freelancer becomes a feasible goal.
One effective strategy to land your first client as a freelancer is through cold pitching. Research potential clients aligned with your services and send personalized pitches highlighting how your skills can benefit their business. Include examples of relevant work to demonstrate your expertise and value.