Brands that keep their website updated but fail to keep the information on their career page in line do not leave a great impression. After all, when your workforce is the core resource that drives your business, why shouldn’t your brand’s requirements related to this crucial resource be left out of sync. Even when a career page on a website is not the primary source of hiring, maintaining it with updated information leaves a good impression on visitors. It lets them know that you value your HR efforts as much as you do the rest of your business.
Featuring testimonials and reviews from current employees is a great way to show concrete proof of your company's culture and overall employee experience. Since the pandemic, health and wellness has become a major focus for job applicants. People are wanting to make sure that whatever job they are applying for can support both their mental and physical health. Everyone seeks out reviews when considering applying for a job, so why not make those reviews front and center on your careers page? If you are not signed up to a review website like Glassdoor or Indeed, request feedback from your current staff. Highlighting legitimate employee feedback in a public forum not only helps with selling your business to potential applicants, but also shows that you value the opinions and insights of your staff.
If you're not getting as many responses as you'd like from your careers page, your application process might be a little too confusing. Even if jobseekers are interested in the roles you have available, they're less likely to apply if it's not clear how to do so. To encourage candidates to apply, include a call-to-action button alongside each of your career listings. Something simple like "Apply Now" tells candidates exactly where to go and what to do next. This makes it easier for people to engage with your company and enter the hiring funnel without getting distracted or losing interest. Simply ask for each candidate's resume, contact information, and any other resources which may support their application. As candidates won't have to navigate away from the page to submit an application, you're likely to receive far more responses.
Social proof is a powerful way to build trust and credibility with visitors to your careers page. When job seekers see that other people have had positive experiences at your company, they’re more likely to want to apply for a job there. There are a few different ways you can include social proof on your careers page, such as featuring testimonials from employees, sharing data about employee satisfaction or retention rates, or highlighting awards and recognition your company has received.
Be sure to include a call to action in each and every post. You want to make it as easy as possible for readers to connect with your company, so you want to leave no stone unturned when it comes to CTAs. You can do this by including a variety of different CTAs in your posts, such as “click here to learn more”, “sign up now”, or “let’s talk”. You can also use different colours to make certain CTAs stand out, such as red for “click here” or green for “sign up now”.
It has been observed that 33% of millennials want to apply for their dream job from their smartphones, so you need to ensure mobile-friendliness to acquire more responses from your careers page. In brief, your careers page should be optimized for mobile devices. While thinking about mobile-friendliness, the companies don’t think beyond a responsive design. But a top-notch mobile website experience goes much deeper than that. Additionally, to show up well on mobile devices, a mobile-friendly career page’s content performs well on the small screen, implying you should: Maintain short and crisp sentences Write short paragraphs Use minimal images
A live chat option is an excellent way to allow potential applicants and employers to talk to each other anonymously. No one needs to give away their email or who they are. Without this feature, You may be missing out on candidates who might have applied had their questions had been answered. Most websites these days have a pop up live chat option, and you might be surprised at how many candidates have questions, this is a great way to communicate with applicants who may be curious, but not sure. If you can answer their questions satisfactorily, you may get an extra applicant or two, making the talent pool you have to choose from much better.
Your employees are always your company's best asset; happy employees will bring other great talents to the table. Showcase your employees in an informative and fun way. Include quotes from them on why your company is such a great place to work. Ask your employees to talk about your company culture and the out-of-the-box benefits they may receive. Highlight those employees who have stories about career development within your company. You want to show potential hires that your organization is a place that fosters growth and longevity. When potential candidates see how happy your employees are, they will be much more likely to click through and invest in applying for a job at your company.
Adding employee reviews is a great way to give insights into your company and gain responses for a career page. Reviews helps to build trust between your business and a potential candidate. People would rather trust another person over the word of a corporation, employee reviews help bridge that gap.
Companies can best promote their workplace culture on social media through employee interviews on their channels. Encourage staff to participate in Instagram takeovers showcasing what a day in the life looks like at the office. Have the marketing director create a video for Facebook explaining why they enjoy working at the company. Use LinkedIn to highlight the current employee benefits post-lockdown. Your employees are your brand. Let them use their voice to share why they come to work every day.
In different areas of the website, particularly in areas that get the most traffic, add a link somewhere that redirects people to the careers page. Entice them by stating something like, “Please see what career opportunities are available at (Company X)” and use a hyperlink. You are sure to get a higher volume of responses if you make the page more accessible to more users. Make the careers page less of an afterthought.
If you want to make it easy for applicants to apply to your open positions, use an applicant tracking system (ATS) friendly layout. An ATS-friendly careers page is one that’s simple and straightforward, with clear calls-to-action (CTAs) that encourage visitors to apply for a job. The last thing you want is a cluttered page with too much text or too many distractions.
"To Whom It May Concern" is not going to cut it. Take the time to research the company and address your cover letter to a specific person. If you can't find a name, try reaching out to the company directly and asking for the hiring manager's contact information. Do whatever you can but never send a generic cover letter. A generic cover letter screams "lazy" and "uninterested. This is a complete turnoff for employers.
Be sure to include a call-to-action at the end of your careers page to encourage visitors to apply. A call-to-action can be as simple as asking people to apply. You can also ask visitors to share your careers page with their friends on social media.
Upload candid images of the corporate culture, which can assist prospective employees in determining whether the culture aligns with their values. Nowadays, candidates want to learn about a company before applying, and by giving this sort of information, you increase your chances of recruiting the proper type of individual for your organization and get more responses from your career page.
It is important to update your career pages to reflect the currently vacant positions only. Career pages that still feature jobs from a year or years ago give a negative impression to candidates. If a position has been vacant for long, constantly update it, so it's clear it's a current opening. A lack of updates can suggest no vacant positions or the company is not interested in the careers page. Engagement is also important for your careers page. While it may be time-consuming, try to reply to as many applications and inquiries as possible.
A simple but often overlooked strategy for getting more responses is making it incredibly easy for your candidates to submit their applications. It may sound like a no-brainer but what this boils down to is creating a user-friendly candidate experience, one which doesn't redirect them to multiple pages or require them to complete complicated steps in order to make it to the end.
Head of Customer Acquisition at MitoQ
Answered 4 years ago
Having a clear mission statement that inspires and is direct on your careers page is a great way to get more responses. When the mission statement explicitly defines the type of employees that you are seeking and also intriguing great applicants with quotes from professionals in the space helps give a clear idea of what type of company you are. A clear, inspiring mission statement leads to more responses.
One of the best ways to get more responses from your careers page is to make it easy for people to find and connect with you. You can do this by using social media platforms like Facebook, Twitter, and LinkedIn, as well as by creating an online presence on sites like Yelp and Google+. This will allow people to find you and learn more about what you do. For better results, you should also ensure that your website is easy to navigate and contains relevant information about your career. You can also create interesting and engaging content that will capture people's attention. When people are interested in what you have to say, they are more likely to respond.
Content Manager at WP Buffs
Answered 4 years ago
Everyone loves an interactive webpage that comes alive, and there is no reason why the careers page can't be exciting and interactive. Every effort should be made to at least match the energy of the rest of the website. Remember, there could be a candidate out there judging your company's commitment to fresh talent by the way you maintain your careers page. So it's always a good idea to provide HR information in an interesting manner that befits the brand's reputation.