Visuals are very powerful in capturing the attention of people. When you create a visual backed by data, such as an infographic, you can communicate the benefits of your product shortly and concisely. My most successful social media content was infographics about sleep. I showed what time people go to bed and what time they wake up. This was successful because it showed people the reality of modern lifestyles - that people don't have enough sleep. By incorporating data into an infographic, I was able to make a powerful statement with minimal words. Examples: https://www.reddit.com/r/dataisbeautiful/comments/o18dp0/oc_what_time_do_people_wake_up/ https://www.reddit.com/r/dataisbeautiful/comments/kq8b43/oc_what_time_do_people_go_to_bed/
These 30 seconds videos are quite the hit; especially on TikTok. This is mostly because we are a generation that is fixated on quick and to the point. We are not very patient people. We want all the information to be handed to us in the simplest, most precise way, and within the shortest period possible. We can't even handle a 5-second ad. We are just jumping up and down waiting to skip it. TikTok has become successful mostly because of this reality. People make short and fun videos. We are now binging and getting a lot of information in our minds within the shortest period of time. Within an hour, you might have watched 10 How-to videos, 10 Why-I videos, and several 5-reasons-I videos. It's crazy, but it works somehow. Maybe because we are addicted.
Testimonials have been the kind of social media content that has been performing the best for me recently. Testimonials tend to be impactful since it's coming from a customer or user instead of myself, providing authenticity and validity around my products or services. Testimonials also inherently contain positive outcomes since someone went through the process/experience and wanted to let other potential customers know about their experience - which further validates my value propagation and branding exercises. Testimonials work especially well when I provide details around specific results attained from using what I offer (like time, cost savings, etc). Overall, Testimonials are the kind of content that helps bring closer connections between my customers and me.
We've tried pushing our social media content on Facebook and Instagram but it's tough to gain traction as there isn't much of an algorithm on those platforms. Those social media platforms are more based on how much you pay. We have ads on there but the natural posts that we do never seem to reach many people. Where we've had the most success with social media on TikTok and YouTube. With those platforms based on algorithms, we can present material in the form of videos that perform well for our channels naturally. When you understand how organic views work with video platforms you'll have a lot of success without having to pay for it as you would on other platforms.
The Museum Hack Instagram is a classy and delightful meme factory. We achieved viral success by repurposing classic art into shareable, quotable, and relatable memes about modern life. One reason that this approach was so successful is that we copied the format, and not the content. Rather than jump on a bandwagon and repost trending memes, we embraced our own style and linked our brand-niche to humorous, everyday life. Our post types and tone largely remained consistent, and all of the posts made sense to our brand. Thus, our content seemed more genuine and original and less like an attempt to capitalize on an existing internet sensation. The best use of memes is on-brand, evergreen, and authentic to your unique voice.
Almost all of our social media and a lot of our email content is made up of User Generated Content (UGC). We are lucky, we manufacture dog products and people absolutely love sharing photos and stories of their dogs and they love when we use or reshare them. We share our story with our customers and invite them to share their dogs or their stories with us or tag us in their photos on Social Media. Our best influencers are not the ones who approach us, though. They are random people who already have the product and already post about it and tag us, then we reach out and say “hey, we have this new thing coming out, want to try it and post about it?” For logistics, part of our post-purchase flow includes an invitation to send us photos and/or tag us on social media. Our order page includes a notes section that invites customers to tell us about their dogs or let us know if they have questions (and we read ALL of them and respond to them on the invoice).
The performance of social media content can vary greatly depending on a variety of factors, such as the specific social media platform, the target audience, the type of content, the overall strategy, and the goals of the content creator. What may be successful for one person or business on social media may not necessarily be successful for another. We have found over the years that simply asking engaging questions or running an occasional giveaway contest works best. Engaging questions get your audience talking which boosts engagement and tells the social media algorithm that your content is important and to show it to more people. Giveaways work amazingly well because who doesn't like the opportunity to win something of value? There are many tools and services that can help you run a giveaway effortlessly and in turn, see a nice ROI.
The social media content that is performing best for my right now is niche, technical, educational content. Surprising coming from a TikTok creator with 50,000+ followers, right? The videos I've posted explaining artificial intelligence, UTM paramters, setting up Google Merchant Center for Shopify, and similar niche marketing topics don't get as much initial reach as my more "generally appealing" videos, but over time, these are the ones that collect thousands of views for months to come and continuously bring in new leads.
We prefer Instagram because it's where our audience is. We can connect with entrepreneurs there and we have been able to grow our audience that way. Instagram is a very visual platform, so the types of posts that work best for us are those that include images. We often post images of our software results, as well as images of use cases, testimonials, and reviews. These images help to build our brand and connect us with our audience. In addition, we also post short videos of us talking about our company and our products. These videos are a good way to share information about what we do and why we do it.
Our social media strategy has only grown incrementally during the past year or so. We try to stick to tried-and-true tactics -- and one tactic that has worked well for us this year is posting videos to show our customers how easy it is to assemble our products. People will have an easier time with assembly when you give them step-by-step instructions online and they will thank you with positive reviews and loyalty. We’ve been pleasantly surprised to see how well those videos have been received and how often they spawn positive comments. The experience has given us more confidence to experiment with additional social media strategies in 2023.
We use a lot of user-generated content on our social media. UGC is valuable for small businesses because of the relatively low cost of producing it. It's also helpful in actually getting enough content together create regular posts. By combining our UGC with video formats — such as Instagram Reels — we've been able to see higher engagement than on other types of posts.
Conversational marketing on social media has been effective in boosting customer engagement and creating authentic relationships with consumers. It adds a more human element to the brand and removes the sales pitch. By corresponding through Facebook Messenger or an Instagram DM, we can ask questions to our followers so we can better assist them in product decisions, or keep them in the loop about promotions or launches. The goal is more than to drive a transaction - it's also about building a connection.
Our YouTube channel is consistently one of our strongest social media channels, so we try to include video content in our social media campaigns as often as we can. Video content is so important these days because it really helps potential patients see what we do and why we do it. Since videos are a longer form of content, we don’t post them as often as we do shorter blog posts, but they can be really effective when we do post them. We’ve found that our most successful video content is usually the most relatable. We want people to understand our mission and why we do what we do.
Social media is foundational. We see our customers as our community, so we look to connect with them on social media channels so they get to know us as much as we get to know them. We learn from them what can give them the best experience. It can help define our brand and personality and create a true connection that builds familiarity and loyalty in the long-term. Social media is important to help build a brand and a digital community.
We've found that our best performing content is visual content, like photos and videos. These kinds of posts tend to perform well because they are easy to digest, and they make people feel more connected to the brand. People can get a sense of who we are, what we do, and why they should care about us by looking at pictures or watching videos. For example, our Instagram account has a series of videos featuring employees talking about their favorite things about working at [company name]. It gives people an idea of what it's like to be on our team, and it also helps us humanize ourselves as a company.
If you are looking to start marketing your business, then I recommend using Instagram and, more specifically, Instagram Reels. You'll need to get comfortable with posting video content, obviously, but it makes an impact because Instagram isn’t just for picture content anymore. Video content is very effective as well as live videos and stories because they provide more entertainment and are actionable. Video content helps to make your small business relatable and adds personality to your brand. So before marketing on Instagram, make sure to have a good idea of what kind of video content you want to create, and how it can also be utilized on other social media platforms.
CEO at Live Poll for Slides
Answered 3 years ago
Videos are fast replacing pictures as a social media point of attraction, and reels on Instagram are taking the market by storm. Curating product promotion videos into reels alongside trending challenges gives the product massive exposure to the scrolling audience. Reels are convenient since they are short; hence the viewers won’t be quick to skip them because they are long. Reels can also be optimized with audio clips to play in the background. A catchy tune captures the attention of potential clients who enjoy the track they get to check out the products.
Product content performs best on our social media platforms. For example, we upload images of new items, best sellers, and complete looks to inform and inspire our loyal customers. Followers can picture themselves styled in our products – helping them look and feel like their best, bold selves.