Sponsored postings on news websites are a common native advertising format. This New York Times piece, which was supported by the footwear brand Allbirds, is an excellent illustration. This advertisement was pushed on the platform's default newsfeed as an In Feed/In Content ad with a sponsored tag. Those who clicked on the article were directed to a special page on the NYT website that featured stunning graphics and enticing sound effects.
Uber’s native ad campaign aimed at millennials was an amazing example where they used a series of videos featuring influencers who were seen using Uber’s service while enjoying some fun activities. As well as this, Uber sponsored BuzzFeed article posts about ‘The Power Of A Smile’ and 'Outdoor Activities To Try This Fall'. This allowed them to embed their brand subtly into the articles while staying true to its core message.