Many insurance businesses - especially local insurance agents - fail to think outside the box when it comes to getting attention from new prospects, and instead fall into the trap of doing the same old traditional marketing tactics. While traditional marketing is still a valuable way to drive new business, recently we've seen more marketing success through strategic partnerships. This could take the form of working with sites that are already in front of your target audience like insurance comparison sites, partnering with related businesses to refer their clients to you at their POS, or something else entirely. The key is creating sustainable, mutually beneficial partnerships that can introduce you to new clients and scale as needed. A lot of our insurance provider partners see success when they implement this is fresh approach to attracting new clients to their insurance business.