The most successful marketing strategy our business had came from our early days of trading in 2020. We launched what we referred to as our "Combined Referral Scheme" In essence a fancy name for client publishing our business. Rather than simply asking clients to leave us a recommendation on Google, Truspilot Etc we asked them to follow our Facebook Page as stage 1 of the scheme. At mortgage offer stage we then seek the clients review on Google/Trustpilot. We find by implementing this request at offer stage clients are receptive and motivated to do so having now got their formal offer through. The second stage however occurs at completion. We issue out a thank you gift to our clients, inside the gift box is a QR code to our business Facebook page. We asked them then to create a post on their personal Facebook page tagging our business page in via the QR code. This meant we were instantly placed in front of their friends and family as a mortgage brokerage who had delivered results. We would then share this from our FB page into multiple groups we are part of. On average each post by our clients saw us reach an audience of over 3000 with no expenditure from our business. There are lots of ways to generate new clients but we found as a new business this was a way to generate recommendations without paying for them, reach a larger audience and provide quality social media content that demonstrated happy clients.
Getting in front of a camera and creating videos has been a HUGE foundation for my business over the years. I love taking things most other loan officers dont like to talk about - breaking news, industry related updates to programs, guidelines, and/or anything else that is usually written in a hard to understand fashion - and making it easily understandable for agents and clients.
A strong SEO presence across the entire customer lifecycle has been proven to be the most effective marketing strategy. We create informational content that people are researching in the awareness, consideration, and convertion stage. Furthermore, we convert the traffic with a great free ebook and can start building a relationship with the person.
By actively engaging with the community through event sponsorships, local organization partnerships, or supporting charitable causes, you can build trust and loyalty while attracting new clients to your mortgage services. Community involvement creates strong word-of-mouth referrals and positions your business as a caring and trusted entity. For example, you can sponsor a local homebuyer's fair and provide informative resources on mortgages, offer discounted rates to participants, and engage in conversations to understand their needs. This strategy demonstrates your commitment to the community, fostering positive associations and attracting potential clients.
Partner with local businesses, such as home improvement stores, interior designers, or moving companies. Offer exclusive discounts or joint promotions, allowing you to reach their customer base and attract new clients. By leveraging the credibility and trust established by these businesses, you can tap into their existing network and increase your chances of attracting potential clients.
Collaborating with local businesses can expand your reach and attract new clients to your mortgage services. Form partnerships with real estate agencies, home improvement stores, or moving companies. Offer exclusive deals or joint marketing initiatives to tap into their customer base. For example, you can team up with a real estate agency and offer a complimentary pre-approval consultation for their clients. This way, you not only gain exposure to potential homebuyers but also establish yourself as a trusted partner in the home buying process.