One evergreen piece of content that has worked extremely well for me is a free bouncing ball animation rig and tutorial I posted on my animation education blog. I created a simple ball rig with squash and stretch controls that beginning animators could download for free. I wanted to provide a resource that removed barriers for new students who might not have 3D modelling or rigging skills yet. Along with the download, I wrote a step-by-step walkthrough of how to use the controls to make the ball deform, squash, stretch, and bounce. This combination of a free resource and clear tutorial has led to consistent performance over the years. Animation fundamentals stay relevant even as software updates. By letting newcomers immediately jump into practicing core principles like timing and exaggeration, the tutorial fills an educational need. Years later, I still see a steady flow of downloads, shares, and positive comments. Making something usable for self-learners that also builds their skills generates lasting value, and everyone loves a freebie! It allows beginners to grasp key concepts right away without cost, this content continues to attract animators and drive traffic over time and explains its evergreen success.
One piece of evergreen content that has consistently performed well for us is a blog post titled “How to Have a Successful Dog Instagram: A Guide to Making Your Dog Famous.” This content piece was written two years ago and is consistently one of our top-viewed pages. The reason that this piece of evergreen content is so successful is that it plays into the various interests of our audience. The guide covers creating a posting schedule, videos vs. photos, what to focus on, the benefits of hashtags, promotional vs. entertaining content, and how we can help. People love their pets, and there are countless pet owners who have created Instagram pages for their furry friends, so this blog has become a resource for them while subtly plugging how we can help you achieve your Dog Instagram goals. Evergreen content should not be overly promotional or on a trend but rather a topic that spans different demographics and provides actionable steps, examples, and insights. Plus, a successful dog account could help the owners make additional income, which is always an added benefit to include in your content. Overall, successful evergreen content that withstands the test of time must be funny, insightful, helpful, and new. Plus, who doesn’t love dogs?
Our 'Ultimate Guide to SEO' is a content powerhouse, consistently drawing traffic and engagement. Its success lies in its timeless strategies and fundamental teachings that transcend fleeting trends. People trust it as a definitive resource — it's comprehensive, easy to understand, and actionable. SEO changes, but the basics remain solid, and that's what we've captured. It's the content that keeps on giving.
As a recruiter, I've done a few ask-me-anything (AMA) segments on my web site and social media pages, and I've been surprised at the content's longevity. Far from only drawing engagement on the day, these posts have become some of my more enduring content. It makes sense: the question and answer format of an AMA lends itself well to perfect search engine matches, and there is always a fresh generation of candidates pondering the same query that a previous applicant asked. Linn Atiyeh Founder & CEO, Bemana https://www.bemana.us/practice-area/industrial/
At Startup House, our evergreen content that has consistently performed well is our "Startup Success Stories" blog series. This series features interviews with successful startup founders sharing their journey, challenges, and tips for aspiring entrepreneurs. The reason for its success is that it provides valuable insights and inspiration for our audience, showcasing real-life examples of overcoming obstacles and achieving success in the startup world. By sharing these stories, we not only educate and motivate our readers but also establish credibility and trust within the startup community.
When I'm advising content creators on our social media and website goals, I always recommend they write with a focus on newcomers over seasoned professionals. The reasoning is simple: fresh graduates, startups, and clients who've never used a recruiting firm tend to have a lot of questions. They're far more likely to be googling and come across our website. And, it's a steady stream. New professionals and businesses are launched every day, so the inquires never stop coming. I think that's why our best evergreen content deals with rudimentary asks, like how to get in contact with a recruiting firm or how to write a resume.