One piece of evergreen content I've promoted that performs well is our "Ultimate Social Media Calendar For Your Hospital or Health System." This is a downloadable social media calendar tool designed for healthcare marketers. It has been up for a few years, and ranks on the first page of Google when searching for "healthcare social media calendar." I think it works well because it is quite specific and niche. It's more helpful for healthcare marketers compared to a general, industry-non-specific template. It's unique because it's a downloadable and not simply a how-to guide. When creating content, make sure it's highly specific and helpful to your audience! Link: https://smithandjones.com/resources/tools/the-ultimate-social-media-calendar-for-your-hospital-or-health-system/
I wrote a one-stop shop guide for anyone who wants to learn about SEO in general and how it can be applied to Drupal back in 2022, and it's still going strong. I believe it's successful because I wrote it to be as in-depth as it could be without making it difficult to understand for the average reader. I included plenty of resources in it and I worked to make it as much of a tutorial as I could, so readers can keep it open while performing their SEO tasks.
This particular blog of mine is one of my favorite & best performing SEO-wise: https://www.ideatick.com/zomato-vs-swiggy-the-food-brand-war/ I prioritized creating material that remained relevant to my audience over an extended period, offering timeless value. I employed SEO optimization as a key strategy, using relevant keywords. Quality writing was paramount, characterized by clear and engaging language, proper grammar, and a well-structured format. Active promotion on social media, newsletters, and collaborations with other websites for backlinks ensured continued visibility. Regular review and updates were integral to sustaining success, especially for topics prone to evolution over time. This approach collectively contributed to the enduring impact and performance of my evergreen content.
Funnily enough it's a very simple article I wrote describing how to have margins on mobile only when using BootStrap. https://djangoandy.com/2020/10/24/adding-margins-in-bootstrap-on-mobile-screens-only/ On my blog it performs twice a well as any other article. I think the main reason is that it is quick and to the point. Doing a search on google for "Adding Margins in Bootstrap on mobile" provides links to StackOverflow, Bootstrap itself and Reddit. My blog article is the first result that is not a global website. But by far an above the thing that makes the article most successful is that it's title is clear and exactly what the blog post is about. I think that helps in SEO and also helps people feel comfortable in clicking on the article.
One piece of evergreen content that keeps yielding results for us is our 'Guide to Smart Investments in Tech.' This guide is a continually relevant piece as it offers an in-depth yet simplified insight into the financial aspect of technology, helping our readers stay informed about where to place their money in the volatile tech industry. It remains successful because it blends finance and technology, two critical areas of interest for our audience, in a way that's engaging, easy-to-understand, and applicable in a real-world context.
One piece of evergreen content that continues to perform well for Startup House is our blog post with essential tips for successful software development. This post has remained popular because it provides valuable and timeless advice for anyone involved in software development. We cover topics such as project management, team collaboration, and quality assurance, offering practical tips that can be applied to any software development project. The success of this post can be attributed to its ability to address common pain points in the industry and provide actionable solutions in a concise and engaging manner. By focusing on evergreen topics and delivering valuable insights, we have created a piece of content that continues to resonate with our audience and drive consistent traffic to our website.
This evergreen content explains strategies and best practices for fostering teamwork and collaboration within organizations. It remains successful because effective team collaboration is crucial for achieving business goals and maintaining a competitive edge. By emphasizing the importance of collaboration, businesses can enhance productivity, creativity, and problem-solving. For example, a large tech company implemented the strategies outlined in the content, including promoting open communication channels and cross-functional team projects. As a result, they experienced improved employee satisfaction, faster project completion times, and increased innovation. The content's success rests on its ability to address a common challenge faced by businesses and provide actionable guidance that yields tangible benefits.
When starting my business, I prepared FAQs and troubleshooting guides that perform well even today. Answering common questions or solving technical problems can be incredibly helpful and remain relevant for years. It’s successful because of the following reasons: Increased traffic and engagement: It has attracted and retained visitors and boosted search engine ranking and website traffic. Reduced customer support burden: Troubleshooting guides empower users to solve problems themselves, improving their experience and reducing support requests. Established authority and expertise: Providing comprehensive and accurate information positioned us as a reliable source, building trust and credibility with our users.
I work with a supplement retailer. One of our most popular categories of products are called prohormones, they're muscle builders but they are somewhat complicated to take compared to something basic like creatine or a natural muscle builder like Laxogenin. Prohormones need to be cycled ie taken in 4-8 week cycles. Some require cycle support to keep estrogen levels in check and all require you take a PCT post cycle to bring your body back into homeostasis since your artificially increasing your testosterone levels and in turn spiking estrogen levels. A lot of new users have a lot of questions and find it confusing so we have a number of long form or pillar types of content pieces that have performed well for years and continue to perform well to this day.
Our evergreen content piece 'Ultimate Glossary of [relevant topic] Terminology' continues to perform well because it serves as a comprehensive reference guide, helping readers understand and navigate the terminology commonly used in the field. By compiling an extensive list of terms and definitions, we provide a valuable resource that saves readers time and ensures they have a solid understanding of the topic. This glossary eliminates confusion, enhances the overall user experience, and acts as a foundation for more advanced discussions. It caters to beginners seeking explanations for unfamiliar terms, professionals looking to expand their vocabulary, and anyone involved in the field. Here's an example: [Term]: [Definition].
Our ultimate glossary is a comprehensive collection of industry-specific terms, acronyms, and jargon. It serves as a go-to resource for both beginners and professionals in the industry. Its success stems from providing valuable information, fostering understanding, and helping our audience navigate complex terminology. By regularly updating and expanding the glossary, we ensure its evergreen nature and continuous performance.