What's ONE sign that a business should hire an SEO consultant? Why is this a sign?

One sign a business might want to bring in an SEO consultant is when they find that their content just isn't matching up with what users are looking for. This is a user search intent issue, and this misalignment can make a difference in ranking content in search engines. An SEO consultant can then figure out what's happening and help the business create content more in tune with user needs. Simple, actionable steps like building a target persona, addressing their specific needs and pain points, and refining keyword selection based on whether users want informational, transactional, or commercial content can make all the difference. Ultimately, this leads to better website performance in search engines and a more satisfied audience.

One sign that a business should hire an SEO consultant is when their website's Core Web Vitals metrics are performing poorly. CWV are a set of user-centric performance metrics introduced by Google to help website owners measure and improve their site's user experience. Websites with poor Core Web Vitals may suffer from lower search visibility and, consequently, a very low organic CTR. This is a sign that an SEO consultant is needed because optimizing a website for CWV requires a deep understanding of web performance, technical SEO, and user experience. An SEO consultant can audit a website, help you identify and address underlying issues and areas of improvement, and provide actionable recommendations such as optimizing images, leveraging browser caching, minimizing JavaScript execution, and addressing layout shifts. By addressing this issue, businesses can improve their website's user experience, increase their search engine rankings, drive conversions and business growth.

When businesses decide to expand into new markets without previous experience, they repeat the same mistake. They create a new language version of a website by translating the original one. They literally replicate what probably works best on their original market. Few months pass and they face the reality of not meeting expected targets. It is no surpise! Not only they didn't keep users, their pontetial customers, in mind. But they totally omitted user search intents in the "new website" creation process. Frequent reasons are insufficient market knowledge and / or lack of local resources. Sometimes it may be pure ignorance together with unwillingness to listen to internal people who have relation and experience with that market. Experienced SEOs in international optimization and localization are skilled to create a strategy and design a website structure, using the right tools, that matches the user's need and provides content users can interact with and take desired actions.

A website should consider hiring an SEO Consultant when they observe a decline in organic user acquisition compared to an increase in paid acquisition. If paid acquisition is generating positive results and attracting new users to the business, but organic acquisition is not, it signifies a missed opportunity. The users are evidently interested in the business offerings, but the website is not easily discoverable or catering to their needs at various stages of the customer journey. A competent SEO Consultant can offer valuable insights on how to use paid advertising to inform SEO strategies, thereby attracting more potential customers to the business.

You should hire an SEO consultant if you see unusual traffic patterns when looking at organic search traffic (in Google Analytics or Google Search Console) and are unsure why it is happening or what to do about it. This is not necessarily the same as seeing a large traffic drop, though that is concerning too. Instead, you want to watch for any unexpected changes in normal traffic levels from organic search. This can happen for a number of reasons, including algorithm updates made by Google, changes to your website, errors on your website, problems with Google accessing your website, and more. An SEO consultant can review the unusual traffic patterns to determine if there are problems that need to be addressed or other opportunities to increase organic traffic.

One sign that it's time to hire an SEO consultant is when your website is being outranked by your competitors and they're getting the business instead of you. While there are many resources available to help you improve your SEO, it'll take years to become as effective as someone with the experience to make an impact right away. SEO consultants have the ability to analyze your website (and your competitors' websites) in-depth and create a customized strategy that gives you the best chance of outranking them. This can include optimizing your website's technical elements, finding and incorporating the most effective keyword opportunities, and developing the type of content that motivates your audience to take action. By hiring an SEO consultant, you'll have a partner who can guide you through the landscape of Google's ever-changing algorithms to not only get to the top of the rankings — but stay there in the long run.

The ONE sing that you should hire an SEO consultant is your webpages being stuck beyond page two of Google. When you webpage sits on page 3 to 7, it is indicative of Google not understanding what your page is about. An SEO consultant helps to clarify for Google what relevancy your page has to the keyword for which you want to rank. We can combine technical SEO, on-page and off-page techniques to show Google why your page is the best for that keyword search. A good SEO will look at the pages that Google likes for that keyword and determine how to make your page more likeable for Google. Simply by tweaking your content, or adding a few backlinks can allow Google's algorithm to decide your page is getting more relevant and begin moving it up in the results. If the new traffic and visitors react well, your page will keep rising. This extra traffic and therefore profits is the value of a good SEO consultant to your webpages.

A lack of organic traffic is one sign that it's time to bring in an SEO consultant. If you have invested time and effort into creating quality content, building backlinks, and optimizing your website, but you're still not seeing a consistent flow of organic traffic, it's time to consider hiring an SEO consultant. This may suggest there are underlying technical issues with your website that impede your search engine visibility or that your content isn't targeting the right keywords or isn't optimized for search engines. An SEO consultant can help you address these issues and develop a tailored strategy to enhance your organic traffic and achieve your business objectives. By analyzing your website and current practices, an SEO consultant can provide valuable insight and recommendations to improve your search engine rankings, increase traffic, and, ultimately, drive more business.

A difficult economy can indicate the need for a business to hire an SEO consultant. Having a budget for SEO, even if small, can bring long-term returns. Hiring an in-house SEO can be costly and not feasible for companies with limited headcount. Working with an SEO consultant is a more cost-effective option and can be paid for using a separate budget, like paid media. An SEO consultant can help maintain or improve a company's online presence even during economic hardship. Hiring an SEO consultant during tough economic times can be a smart investment with a strong potential for long-term ROI. I recently created a video addressing this pain point https://www.youtube.com/watch?v=o1fCvCTog1w 🙂

Branding is crucial for establishing a business's reputation and identity, but it may not be enough to drive traffic to its website or increase sales. That's when it may be time to hire an SEO consultant. For instance, consider a small e-commerce business selling handmade jewelry that experienced a sudden drop in website traffic after a new competitor entered the market. The company relied on word-of-mouth marketing and brand awareness to generate traffic through its blog and social media accounts. Still, it was insufficient to compete with the new player. In this scenario, hiring an SEO consultant could benefit the business in developing a comprehensive SEO strategy, including finding less competitive and relevant opportunities to improve traffic and providing the necessary expertise and guidance to create a digital marketing strategy that complements branding efforts and achieves business goals.

After a website redesign, technical issues often result in a loss of traffic, including faulty redirects, duplicate content caused by trailing slashes or inconsistent application of "www." An SEO specialist has the expertise to identify and resolve these technical problems. Generally, some turbulence after a redesign is expected as Google re-evaluates your website, but if there's no improvement within 1-3 months, it's essential to investigate the cause. An SEO consultant can analyze and pinpoint on-page issues like content changes, header structuring, metadata, or internal linking modifications, helping the website recover and regain lost traffic.

They have a look at their analytics and see SEO has consistently been a top 3 traffic driving channel. In this scenario, chances are the business isn't actively working on their SEO but are receiving traffic as a bypass effect of having the site live. At this point, if the business doesn't take ownership of their SEO, it would only be a matter of time before they inadvertently damage traffic performance. As well as being a growth channel, SEO is used to maintain your site health. Get yourself an SEO to prevent your traffic performance from regressing.

I have seen businesses contacting me when their internal SEO teams are going bonkers about their traffic drops and are not able to figure out what just happened to their existing traffic (forget about the growth). They generally want a third party to look into the matter and take them out of this situation immediately. They are often jealous of their competitors taking all their revenue and want to beat them at any cost. Moreover, these businesses have been operating from a long time and their owners know everyone in the industry.

Today, many small and large businesses are well aware of the digitized world. Therefore, they are also aware of the importance of digital marketing and SEO efforts. A large majority of people use search engines when looking for the products and services they need. This is point businesses need SEO to be able to appear in front of their potential customers at the moment they need them in search engine results. No matter how valuable your product or service is, it is of no importance if it is not visible and findable by your potential customers. Therefore, with the right SEO strategy, you can increase the visibility of your website and make it easier for your target audience to find your business and you can increase your competitiveness in your niche without even realizing it by allocating your marketing budget wisely!

If your competitors keep popping up whenever you search for anything even vaguely related to your industry then it's a sure sign that the time has come to start doing SEO. But why? Your competitor's name keeps reappearing like a bad smell because they are probably investing in SEO. Putting it in the simplest terms possible; they are putting their name in front of your potential clients or customers. Alternatively, they might not be actively 'doing' SEO, but have naturally risen to the top because you operate in a market where very few of your competitors are doing SEO. Google has invested hundreds of millions of dollars to ensure that the most authoritative companies reach the top of search results. It's our job as SEO agencies to ensure Google properly understands just how excellent you are! The good news is that even if your competitors are investing in SEO you can probably still beat them at their own game. SEO is a complex game won by the people who play it the best!

If your website is failing to generate leads organically, you're planning to redesign or migrate it, or you're investing in content creation or web development without adequate knowledge of search engine optimization, hiring an SEO consultant may be necessary for your business. With the assistance of an SEO Consultant during these processes, you can avoid unwelcomed surprises, maximize your results and establish a dominant position in your niche.

The ONE sign your business needs to hire an SEO Consultant is when you lose organic traffic with no apparent reason. Why this is a sign? Many things, it could be: - An algorithm update that changed the guidelines - A threat of low quality links that lead to your website - A problem with your traffic measurement tools - A problem that is blocking users or bots - Your content is just getting less relevant

Web domain migration For example: From: + Sports.com toward + Vivedeportes.com In this case, it will be necessary to hire an SEO consultant to carry out an SEO migration correctly. It is very usual that the old domain has a notable position in Google and it will be very important to carry out a Seo migration so that this positioning can be consolidated in a short time to the new domain. and as little traffic, conversions and income as possible is lost. In this way, we save ourselves from losing a lot of web traffic, many lost conversions and a lot of saved income. If we do not do this process, all the old positioning will be lost and we will start with a 0 positioning in Google.

What's ONE sign that a business should hire an SEO consultant? When a business isn't appearing in search engine results it means you don’t have a strong online presence. Why is this a sign? Having a strong presence in search engine results is essential in getting your brand known and visible online. The more visible you are the more traffic there is to your website, increasing opportunity to convert enquiries into customers. An SEO consultant will boost and optimise your website rankings, making it easy to find online. This not only improves brand awareness, but will rank you higher than your competition and increase your market share.

One crucial sign that a business should hire an SEO consultant is when they're planning a website migration. As an SEO consultant, I have witnessed how website migrations, if not managed properly, can be full of risks and lead to significant loss of organic traffic. This is an important sign because website migrations involve changes to the site's structure, content, or domain, which can negatively impact the website's search engine rankings if not executed correctly. By hiring an SEO consultant with experience in website migrations, businesses can mitigate these risks and ensure a seamless transition while preserving their search engine visibility and maintaining organic traffic levels.