Accepting guest posts. Guest posting on third-party sites is a great way to earn backlinks to your website. But there are also benefits for the blog or website accepting guest posts. Giving others opportunities to share their expertise helps you grow your own brand awareness. It also drives free traffic to your website via guest writers sharing their content with their network. And in my experience, my guest writers will also backlink to their own content when they have opportunities to do so. It's truly a win/win for both sides, and many of my guest articles rank very well in search results.
We've seen some SEO success by creating visuals that authors can use in their own articles. For example, we have a growing library of sales and marketing cartoons. The cartoons are free to use so writers can include them in their articles. And hopefully bring some levity to otherwise serious topics. We add new cartoons every month so the number of topics covered continually increases. Let me know if I can expand on anything. Cheers, Matthew
Businesses that deal with a service or product in a local scale needs to implement local SEO tactics. You need to target your local markets, as it is is one of the more important strategies to implement into your marketing plans. Update your Google My Business with accurate information that is current and list your business on local online directories. You need to create content that is of high quality and is relevant to your local markets. By leveraging this content, you will be able to establish yourself as an authority in your niche and it will also boost the authority of your website. When you are optimizing your site, ensure that you do accurate keyword searches that are relevant to your niche and include nuances that local users will include in their queries. Ensure that your site is optimized for mobile searches as well – as many users use their mobile for local searches.
Statistics link building is a great approach to passively build backlinks over the long-term. Journalists and publishers love to quote industry-specific stats, and if you can create THE resource for this, then you’re naturally going to attract links from high-authority sources.
Hello, One SEO strategy that has gotten consistently good results for us is localization. We currently operate in about half the states in the union, so we're well on our way to being a truly national brand, but we've gotten there by focusing on one major metro area at a time. By creating localized landing pages for high-demand areas, we're able to shoot to the top of search results for those areas. It takes more than just slapping the name of the city in the title bar; you need to provide relevant, authentic content for that area, and that's something we've achieved with a lot of research and content creation effort. At this point, we have it down to a science, and we add a new area every few weeks. Thank you for the chance to contribute to this piece! If you do choose to quote me, please refer to me as Nick Valentino, VP of Market Operations of Bellhop.
An underrated yet effective SEO strategy I've employed for clients involves optimising internal linking with a data-driven approach. In a recent project, I utilised Google Search Console data to pinpoint 'low hanging fruit' keywords for a client’s service pages that were ranking just outside the first page of search results. Integrating these terms as anchor texts in high-authority blog posts, we established targeted internal links that enhanced site navigability for users and directed search engine crawlers to our strategic pages. This careful orchestration of internal links led to a significant increase in search visibility for the service pages.
So many ecommerce retailers spend hours building links to their websites when they first launch. Between buying links, using sites like HARO, or hiring 3rd parties overseas to get low quality links. One of the easiest ways a startup or seasoned business can build links for free is reaching out to their manufacturers or distributors. Many of these companies list the businesses that sell their products right on their website, along with a link. It's such as an easy way of getting some high authority links to help your overall seo strategy.
E-commerce: if your product listing pages have filters/facet links that aren't indexed and shouldn't be indexed, remove the a href links and put the filtering behind a JS on click event. You consolidate massive amounts of pagerank you were previously bleeding out to pages that do not have search value and sending that pagerank to other URLs on the page that are meant for indexation. It also shrinks the internal link count and makes crawling your website much easier as well as easier to understand for Google. Bonus; make those same filter/facet links utilize a # where the filter is behind the # on the static URL. That way, if someone links to a facet on another website, that pagerank flows to the product listing pages and isn't lost on a no indexed/no followed URL. This can be a game-changer for larger ecomm sites
Schema Markup is one aspect of SEO that many websites miss to take advantage of. By properly implementing schema markup one can improve the site's SEO by boosting click-through rates and driving more organic traffic. We have seen a significant improve in CTRs along with getting listed on the SERP features thus increasing the organic traffic. In some cases, a 20 to 30% increase in clickthroughs after fixing the schema tags. By effectively communicating what content is on your pages to search engines, schema markup helps ensure that your website is displayed in relevant searches, which can lead to better engagement and potentially higher rankings over time.
SEO content creation, in the form of landing pages and blog posts. Content is absolutely essential in any SEO strategy. By creating high quality content to answer your target customers’ questions and issues every week, you will grow your website’s online presence substantially over a period of a few weeks and months. Even better, as your content starts to get indexed by Google and ranking higher, you can spend less on Google Ads. You can move this spend elsewhere in your marketing. You may even be wise to move your saved paid spend into your content creation to further scale your content and SEO.
Featured snippets. These appear in the 'Position 0' above the first organic search results and provide direct answers to search queries. By structuring content to target these snippets, such as including clear, concise answers to common questions or step-by-step instructions, businesses can significantly increase their visibility and click-through rates. This strategy is often underutilised but can lead to occupying prime real estate on the SERPs without the need for traditional organic ranking.
Transcribe videos, Twitter chats, and podcasts. With the growing popularity of the Internet, there has been a dramatic shift in the sorts of content created, saved, and exchanged online. Rich media—which includes podcasts, videos, Twitter conversations, and other content—is becoming more and more popular and can significantly boost your website's search engine ranking. Most search engines cannot decode rich media, so to use its contents, you must transcribe and publish the transcriptions on your website. This method also improves accessibility to web content by providing alternate ways for people with hearing or vision impairments to interact with rich media.
I've had some success targeting keywords containing phrases like "example," "template," "sample," "checklist," etc., and then creating downloadable or visual content based on those keywords. For example, I created an article called "transcript example" that attracted a handful of .edu links and, interestingly, even got me cited as a source in a book. These types of keywords can also be a steady source of traffic from Google Images. Since I partly monetize my site with ads, these keywords have helped boost the site's ad revenue in addition to improving its SEO.
One SEO strategy that I find to be highly underrated is repurposing content. Much of SEO is focused on text content for landing pages. Producing amazing copy is essential, but don't stop there. There's so much more value you can squeeze out of your content efforts, which can often result in more SEO benefit, such as additional backlinks. Here are my go to methods: 1. Text to video or vice versa: YouTube is a search engine too, the 2nd biggest in the world in fact. Don't sleep on it. Turn your content into informative videos. 2. Aggregate talking points from reviews: If your products or services have high review counts, analyze them and turn the common points into a content piece. You don't always have to look for new things and ideas. See what you can repurpose too.
I run a personal website, which I monetize using different means, including affiliate marketing. I write a lot about creator and SEO tools on my website. If someone purchases software products through my links, I make affiliate commissions. As an SEO specialist, I create optimized tool reviews with the goal of ranking in the top 10 search results and generating organic search traffic. But how do I choose keywords my website ranks for without link building? I only target keywords with low competition and decent traffic potential (100+ per month). These are mainly new or less-known tools that let my website quickly jump to top positions.
This year, one of the most underrated, but definitely solid, SEO strategies that helped our websites to quickly rank for desired keywords was Parasite SEO. This technique involves leveraging the authority of established platforms, saving you years of work and hundreds of thousands of dollars on link building and SEO. How does it work? You publish an article with your website link on a trusted and high-authority website (and, I must say, it's not as easy as seems), and then start building links to that article. You might have 10, 20, or more publications on various trusted websites. The more, the better. With this approach, it is possible to start seeing significant improvements in conversions and sales from SEO within just 2-4 months.
One underrated SEO strategy that has yielded significant results for my business is the "Content Pruning" technique. Content pruning involves identifying underperforming or irrelevant pages on your website and either improving them or removing them altogether. This strategy helps in two significant ways: Enhanced Relevance: By removing outdated or irrelevant content, your website becomes more focused and relevant to your target audience. This, in turn, improves the overall user experience and can lead to higher search engine rankings. When search engines see that your site offers highly relevant and up-to-date information, they are more likely to rank it higher. Crawl Efficiency: Search engine bots regularly crawl websites to index content. When you have numerous low-quality or irrelevant pages, these bots spend time and resources on content that doesn't contribute to your site's ranking. By pruning such content, you make your website more efficient for search engines to crawl.
One underrated SEO strategy that has worked great for both my business and clients' is focusing on foundational elements. Many SEOs make the mistake of trying to boil the ocean. Sometimes it's trying to reverse engineer Google. Other times it's getting way too hung up on the ONE THING the dev team can't fix. All the while there's a proverbial field of opportunities being ignored. Consistently executing against a simple SEO strategy that focuses on on-page and technical best practices is often the best way to go. Prioritizing low hanging fruit has yielded great results for me and my clients throughout my career.
Deliver Content that Connects The most underrated SEO strategy is Semantic Keyword Research. While many businesses focus primarily on traditional keywords, I've found that delving into semantic keyword research has been a game-changer. By identifying and incorporating related keywords and phrases that are contextually relevant to our content, we've not only improved our search engine rankings but also enhanced the overall user experience. This approach enables us to create more comprehensive, informative, and engaging content which not only appeals to search engines but also resonates with our audience. It's a strategy that takes SEO to the next level by ensuring that our content is not just optimised for search engines but genuinely valuable to our visitors.
One underrated SEO strategy that has delivered substantial results for my business is keyword cannibalization search. Often, websites unintentionally target the same keyword across multiple pages, causing them to compete with each other in search results. By identifying and resolving these instances of keyword cannibalization, we've streamlined our content strategy and improved search engine rankings. Our approach involves conducting a thorough content audit to pinpoint pages that unintentionally overlap in targeting the same keyword. Once identified, we consolidate and optimize the content, choosing a single page as the primary focus for the keyword. This results in a stronger, more authoritative page that ranks higher and attracts more organic traffic. This strategy not only eliminates the confusion for search engines but also enhances user experience by offering a more consolidated and informative resource.