Charlie Puth's Left and Right song featuring Jung Kook of BTS was one of the most excellent integrations of marketing in music in 2022. In the video (https://www.youtube.com/watch?v=a7GITgqwDVg), specifically in the 2.17 interval, we see Charlie Puth paying the Love Doctor he consulted with the Chime debit card. What makes this stand out is how non-disruptive and how contextually related the marketing is to the context of the song and video. In the song, Charlie Puth consults a therapist to help him overcome memories of a past lover, and Charlie Puth pays the therapist with the Chime debit card. Unlike other brands that seem to jump uninvited (disruptively and unrelated to the music's theme), Chime naturally glided into the narrative, ensuring the viewers are better emotionally prepared to accept Chime's entry and better appreciate the functionality the brand offers them in their regular life.
"I Love It" by Kanye West and Lil Pump is widely considered to be one of the best examples of innovative marketing in music. The song features an iconic adlib "you're such a freak, I love it" repeated throughout its duration, which seamlessly integrates into the chorus: "I love it (yeah) / She said, "you’re such a freak, I love it." During the song's 2018 Grammy performance, the lyrics "You're such a Freak" were accompanied by "Adidas" which was highly visible on stage. This creative promotional collaboration between Adidas and Kanye West perfectly captured both audiences with its humorous flair - making "I Love It" an undeniable success. Since then, this song and its artists have become synonymous with Adidas, leaving a lasting impact on their brand.
"Diet Mountain Dew" by Lana Del Rey is a noteworthy example of product placement in music. The song references the low-calorie citrus soda in a romantic context, further promoting its image. Although the exact impact on the brand is uncertain, the reference has likely brought more attention and recognition to Diet Mountain Dew. Despite a lack of concrete evidence linking the song to increased sales, the fame of Lana Del Rey and her mention of the product has undoubtedly put the brand in the spotlight.
One of the most effective examples of marketing being used in music to promote a specific brand or product is the collaboration between Apple Music and Drake. In 2015, Drake released his album If You’re Reading This It’s Too Late exclusively on Apple Music. This was a major coup for Apple Music, as Drake was one of the biggest artists in the world at the time. The strategy used was to leverage Drake’s huge fan base to promote the Apple Music platform. Apple Music provided Drake with exclusive content such as a behind-the-scenes documentary and special interviews to promote the album. The campaign was a big success, as the album was streamed over 170 million times in the first week of release. The success of the campaign is a testament to the power of music to promote a brand. By leveraging Drake’s star power and collaborating with him, Apple Music was able to reach a large audience and introduce them to their platform.
A music marketing tool is the most effective technique to promote a music brand. To perform exceptionally well on SoundCloud, you must think of different strategies to market your music. Promoting your songs on other networks is one of the simplest methods to market them online. You must have a Facebook, Instagram, and Twitter account. We see no reason you shouldn't post your music recordings to SoundCloud and then share them on the rest of your social networks. This is a terrific method to get your audiences together so you can bring them all over to SoundCloud to check what's up with your current music. If you're not using the various platforms available to you online, you're missing out on more visibility for your SoundCloud songs.