https://www.prnewswire.com/news-releases/chicago-drivers-can-get-2-000-to-pay-for-pothole-damage-301655814.html First, this press release was so successful for a few reasons. First, the information was relevant to a large demographic. Even though Chicago residents present a small segment of the audience, almost everyone has hit a pothole and either dealt with damage or wondered who would be responsible if a pothole made them break down. Another reason for its effectiveness is that it revealed step-by-step information for dealing with pothole damage. That's relevant to the reader. Thirdly, the release directed readers to an article with specific information about different major cities in the U.S. and how they deal with potholes. Many readers want to know if there's any hope for coverage, so they click on the original article, driving up traffic.
A notable press release that set a new standard for product launches was Apple's one announcing the original iPhone in 2007. Although a bit long, it was straight to the point, focusing on the key features and benefits of the device without getting bogged down in technical jargon or unnecessary details. This allowed the release to be easily understood, which was crucial for generating widespread interest and buzz. Additionally, the news was accompanied by high-quality images and videos that have been released to the internet that showcased the iPhone's sleek design and innovative features. This visual content helped bring the product to life. Finally, the release time was strategic, coming just a few days before the annual Macworld conference, where Apple CEO Steve Jobs would deliver the keynote address and unveil the device in person. This created a sense of anticipation and excitement. https://www.apple.com/newsroom/2007/01/09Apple-Reinvents-the-Phone-with-iPhone/
When the Peugeot 504 was launched in the late 1960s, the competition was rife in the European saloon car market. To differentiate its flagship product, Peugeot targeted Africa and enrolled one of its models in the Safari Rally, which it won. Peugeot did a press release titled "We Built A Car For A Continent That Has Hardly Any Roads" and detailed how the excellent engineering of their 504 model made it the car of choice on the African continent and the rest of the world. The press release captured the attention of many, and sales spiked, making the Peugeot 504 one of the best-selling models to date. https://flic.kr/p/2n9zvSY