My company creates analytical and systemic solutions for businesses. Our clients are not interested in coll tools but want to know our systems can address their challenges. Therefore, we always focus on their specific business case. For instance, if they are looking for a custom resource management system, we adapt our demos to present how we can handle the combination of people and resources specific to their business. We add category breakdowns specific to their industry, and we suggest and present integrations for cost accounting or project management. We can even use the data sample they provided and make a simplified mock-up of the solution.
Leads are most likely to abandon a deal when they feel they're being sold to. If you give out the same old tired responses, they'll notice — and they won't waste time before making an excuse to exit the conversation. The important ingredient we're missing here is personalization. You need to show prospects that you truly care, and that you're invested in their individual success. The best way to do so is through a personalized video. While texts and emails can be mass-produced and automated, you just can't shortcut the time it takes to shoot a video. When I'm inching closer to a deal, I shoot a quick 2-minute Loom video identifying a few of the prospect's pain points. Then, I gently guide them towards the different ways that we can help. Make sure to address the prospect by name and display their website on-screen, as this drives home just how much effort you're making for this one person only. Ever since using this technique, my close rate has soared.
Clients want to feel valued, and hence interacting with them is a relationship than a deal. I actively listen to clients, gather information, build trust and add value to them through my business. This makes them feel appreciated in the negotiations, concessions and decisions. For instance, I respect the customers’ budgets by providing a pricing structure suitable for both sides. Respect and value protect the relationship and increase the likelihood of closing a deal with satisfaction. Without establishing relationships, a higher churn rate is guaranteed due to trust issues. Relationships enhance negotiations and mutual plan structure beneficial for the client and the business.
One of the most powerful and extremely effective strategies you can use is to assume that your sale will be closed. Simply said, the only thing you need to do is have unwavering faith in your product and in yourself. Positive thinking, which is so prevalent in today's society, is used in this technique: you focus on your goal of making your dream come true. This strategy is based on the assumption that the sale is already closed when you use it. Create a list of aggressive statements that you can use at any time. E.g., "When do you want your order to be delivered?"
In order to save my company, I had to transition quickly from a direct-mail prescription discount program to a digital health program. We had to make that pivot quickly and it had to happen during the throes of a pandemic, but it worked because we aggressively marketed ourselves and sold our brand as the best means to save on prescription medication. Our team of experts works each day to bring transparency to the digital pharmacy space. We provide customers with a way to save money on something that is fundamentally essential. Since we started in 2012, we’ve helped people save more than $100 million in prescription drug expenses, which is a staggering amount. You will close a lot of deals when you show people those bona fides.
While you're selling others the product, it's important that you're the biggest fan of the product even before the customers. When you love the product or service, you'll find tons of positives in it. The positive can even hide the negatives. This gives you the utmost confidence to pitch for a sale. And when the customers see this, they'll be attracted by the enthusiasm and love you carry for the products. But if the product doesn't amuse you, you will not be able to amuse others. Selling a boring product, which you actually know is not that exciting, drops your confidence. This might result in a boring sales pitch. And inside, you'll know the reason why customers are not buying it. Choose your products carefully and become a fan first before anyone else to succeed and close more deals.
Take advantage of social media and DTC marketing such as newsletters or “snail” mail to keep customers intrigued. These are great ways to break up any digital marketing overload and get creative with other mediums. Even though people may not be scrolling online as frequently as in summer months, most people still have their phone at the beach, checking emails and Instagram. So, meet them where they are, even if it’s at the beach, and get creative with the new ways you can advertise your company to improve sales across the board!
Data Scientist, Digital Marketing & Leadership Consultant for Startups at Consorte Marketing
Answered 4 years ago
People often disappear until they need you, then suddenly they're your best friend. If you want to increase your chances of doing business with people, then be available when you don't need the work. Show people that you genuinely care about their success and wellbeing. Make friends with people. Build relationships, and people will support you when it matters most. A simple way to stay engaged is to connect with people on LinkedIn and other social media platforms. Be intentional about seeking out their posts, in case they get buried by the algorithms. It takes very little effort to drop a like and a short comment. When needs arise, you'll find that you're often on the short list because you took the time to build a meaningful relationship with someone, and gave them support while expecting nothing in return.
How many times have you seen the message "only 2 places left/rooms/seats/products in stock available"? It is a very common method among sellers. Nobody likes to miss an opportunity. When the client is undecided it can be the final push. But beware. This way of selling is used too lightly. It is not about putting pressure on trying to scare you about what you might lose. You should put it in a softer perspective. Example: – In this afternoon group I have two places left. I would love for you to be there, I think you will create good synergies with your colleagues. If not, I will open the next edition in four months. If you want I'll save this place for you until tomorrow afternoon and you think about it.
Taking notes and including points in your proposal will help yours stand out among others. Letting them know they may hear typing will relay that you're truly trying to understand their pain points. It also allows you to avoid the question of pricing because you can mention needing to first review your notes and create a custom proposal. A side benefit is you’ll have more information on whether they’d be a good fit or not. Something they say on the sales call may raise a red flag which equips you to say no even if they want to work with you. You want to bring on ideal customers and this method can help you add more of them to your paying customer list.
Founder at Mike Stuzzi
Answered 4 years ago
It's safe to say that many people prefer to buy products or services from businesses they connect with to some level. Someone has to trust that you're reliable before doing business with you. When trying to close deals, you can gain people's trust by first building a connection with them. Engage them, personalize your conversations with them, and focus on mutual benefits. You can then tell them about your valuable offer and most will be glad to do business with you, now a "friend."
To be particularly effective in getting people to say yes, find an emotional angle that resonates with the prospect and lets them see the value in your offering. One example is to appeal to their ego by positioning the product or service as something that will make them look good. For instance, if I'm selling a high-end piece of jewelry, I might say, "This necklace is perfect for that black-tie event you have coming up. It will make you stand out from the crowd." Another approach is to focus on the product or service's benefits and how it will improve their life. For example, if I'm selling a fitness tracker, I might say, "This tracker will help you stay on top of your fitness goals and see real results. Tailor each prospect's approach, and you can close many deals.
The best technique to close more deals will vary depending on the situation. Some tips to help close more deals may include being clear and concise when presenting information, using persuasive language, and creating a sense of urgency. Additionally, it can be helpful to build rapport with potential clients and understand their needs and wants.
Lead with a strong value proposition and you will close more deals. Getting your foot in the door with intrigue is the first step, but the next step is really to sell them on why your product matters, and how it will positively impact them or their business. You need to sell people on the "why" of your product or service, that is how you close the deal. If you have a strong value proposition that convinces your prospective buyer of the value you can bring, you have a strong sales pitch, which means a great chance of success.
This is the technique I use to close deals. I ensure that I offer the best deal to the clients or the partners. This helps me to make them understand the deal's importance to the two of us. But I make sure the deal is viable for a limited time. This has helped me close many deals and gain many clients.
One of the most popular ways to close deals is the urgency technique. It's difficult to close a deal and get a positive result out of the deal. One of the most effective ways to call the deal off is to put urgency to seal more deals. Most companies follow sales techniques to attract more customers and create compelling opportunities. But to win, it is important to know how to close the deal effectively. When the company creates urgency, it puts psychological pressure on the customer, which makes the customer buy the deal. It will create an impact on the client to make decisions quickly. For example, you can close your deal with a ‘limited time offer valid till month end.’
Make sure that mutual goals will be met when proposing to your client. You should be focused on collaboration rather than a deal that lets you get away with an expenditure cut or a profit but risks the chances of a future partnership. You should know your final number, your limits, and the terms of the sale. Don't begin negotiating without prior knowledge about the lowest number a vendor can give, lest you'll be cutting more, and they might slack on their delivery or compromise through other methods like giving you defective products. This can put your business and reputation at risk. Talk to your sales representative and ask for advice on how much discount you can be entitled to. Individuals having the education to give advice are most likely more accurate when giving a ballpark estimate.
Creating urgency and scarcity makes customers immediately purchase because they don't want to miss out on a bargain with limited availability. When you offer a limited time for a discount on products, it creates a sense of urgency in the customer. They purchase on the spot to avail of the deal before the offer expires. On the other hand, creating scarcity in customers' minds happens when you offer a limited edition product or make it available for a short period. Because they perceive that there are only a few items left or they are available only for a limited time, consumers decide to purchase at once so that they don't miss out on a great deal.
The power of emotion cannot be understated. You are free to appeal to your consumers' emotions and empathize with their plight in order to win them over. Make sure to link your product's advantages to the features of your clients' concerns. You'll be on the correct track if you show them that you're concerned about their suffering. Think about what you would want to do if you were in their position. Instead of pushing a product, pretend you're a doctor and your job is to prescribe a remedy, like a medicine to ease pain, to your patients.
Showing prospects definitive proof of the benefits they can enjoy is the easiest way to close deals. The best source for this information is past customers, so I make sure to gather data from before and after every deal to provide a complete frame of reference. Actual figures and statistics that demonstrate past results are the most ideal, but testimonials can also be helpful because they let prospects visualize themselves in a similar situation. I like to provide this proof right before presenting the final offer to keep it at the forefront of prospects’ minds. It shows them what they care about the most, giving them the confidence they need to push forward with the deal.