Marketing Consultant | Mailchimp Pro Partner at 108 Degrees Digital Marketing
Answered 2 years ago
As an agency, the social media posts we produce need to go through multiple rounds of approvals, both internally and with our clients. Managing that process with most of the tools we've used historically has been cumbersome, and always required the integration of our project management software to interpret the phases of development. Recently, we started using a posting tool called HeyOrca!, which is designed for agencies and marketing departments with muti-layered approval needs. From draft development, through commenting and approvals, we've found the streamlined nature of their offering to be a much faster and easier way to manage approvals. In addition, their interface and presentation options are something that even our least-technically-inclined clients can manage, meaning that no one has frustrations or project delays because of technical hang ups.
The app I find most useful to manage social media posts is the Meta-linked Creator Studio, which allows me to create, schedule and edit content on Facebook, Instagram and other Meta products. The good thing about this app is that it is designed to cater to the different formats of the social media platforms, so I do not manually have to create different variations of the same content. At the same time, if I have two different teams working on social media content, they can work independently yet check and provide feedback on each other's work.
Gain App has been my holy grail social media management platform! Having a system that schedules and manages social marketing content in a collaborative space is incredibly transformative, especially for agencies. The commenting and grid features alone make Gain App worth using. In addition to customizable workflows and a user-friendly interface, Gain App features in-post commenting and collaborating. Anyone connected to the workspace can comment, collaborate, and assign revisions or tasks to people right within the post. This significantly reduces the need for extensive email or Slack communication, ensuring that all pertinent information remains where it belongs. You’re also able to plan your Instagram grid visuals right on the platform—undeniably a game changer!
At Bovision We've been working with Later for almost a year now and can highly recommend this tool for scheduling and working effectly with content across various social media channels. Several members of our team currently collaborate on managing 5 different social media channels, this is creating a significant need for organizing content, keeping everything in one place, scheduling, and making the work processes effective. Later handles all of this seamlessly, and a significant advantage with Later is the ability to schedule posts with a link in the bio to drive traffic. Additionally, it allows us to manage comments and respond to them directly within the tool. Recently, a new feature has been added where we can receive content creation suggestions and tips. Even though it is currently in beta, it is genuinely valuable when ideas run dry. Bovision really recommends Later as a social media tool.
When it comes to scheduling social media content you can't go wrong with Buffer. Not only can you manage several platforms at once but it also easily integrates with OpenAI for generating customized copy. With a well-trained AI chatbot agent connected to your account your posts are written for you, on brand and ready to go. For example, you can generate summaries of longform content from your blog or knowledge base. Another example is to pull in news feeds that your audience might be interested in and write summaries in your brand's tone.
As an entrepreneur who is passionate about improving social media management efficiency, I highly recommend the tool "ChronoSync." The groundbreaking AI-driven content optimization function that distinguishes ChronoSync. ChronoSync, unlike other platforms that rely purely on scheduling, analyzes audience engagement patterns dynamically and proposes the best posting times for maximum reach and impact. This forward-thinking strategy recognizes that the social media landscape is continuously changing and that peak engagement times vary. ChronoSync ensures that your content reaches the right audience at the right time by leveraging artificial intelligence to modify and refine publishing schedules in real-time. My objective as a startup was to create a platform that not only simplifies scheduling but also actively contributes to content performance.
Preview App is so far the most effective and time saving tool we have found. Not only does it allow you to schedule Instagram content of all different types, styles and auto-posts so you don't have to be online. But the best features are when you come to create your captions and hashtags. The App has lists of hashtag suggestions and you can save your own groups of hashtags for those you use regularly. Then when creating the caption there's inspiration from their list of prompts with conversation starters (on many topics and days of the week) so your post is almost written for you. The social media manager can edit the caption to personalise it. This is a time saving tool for businesses of any size.
I've always found Hootsuite to be the most effective app for managing social media. It sounds simple, but I'm a very visual person and the calendar and planning functionalities are by far the best laid out of all the apps I've tried. It allows me to, at a glance, understand what the coming weeks and months look like for the brand, and gain a good picture of what content is planned and when. Especially if your scheduling strategy is consistent, the calendar function allows the team to more easily see where there are gaps and what content is needed and when. This is especially important when working across multiple channels, or even multiple brands. Switching between different channel views or different page views in the calendar, combined with the visual layout, makes this management a lot easier.
I've been using Taplio for a couple of months now, and it's really made a difference in how we handle our LinkedIn presence. What's really cool about the tool is its AI-powered features, especially the post scheduler and analytics. It's made our LinkedIn strategy much more efficient. It's not just about putting content out there; it's about sharing the right kind of content at the best possible times, and then being able to track everything. Taplio really nails this part, including its UX. As someone who loves diving into data (big nerd here lol), the analytics part of Taplio is like a dream. It gives us such detailed insights into how we're doing on LinkedIn. We can see what's working with our audience, figure out the optimal times to post, and really understand the impact of our content. This kind of info is invaluable for our LinkedIn strategy. It's really really good!
We use Storiai.com. It is an AI driven social media management tool that can draft posts and also come up with ideas for posts. We've tested many AI social media tools but this one stands head and shoulders over them. A common issue with most AI tool is that their language simply isn't natural. The output invariably is far too gushing and over the top. With storiai.com the output uses language that is far more natural and the way people actually compose posts in real life. It is such a time saver and has meant I have ditched the previous (non-AI) tool that I'd been using for years.
For effective Social Media management, I use HubSpot to tie vanity metrics back to website engagement, lead generation and revenue impact. Most social media apps work isolated and only allow you to see the platform engagement like impressions, likes, comments, and shares. But that does this mean to your business? Nothing! A direct CRM integration can bridge that gap and show lead generation and revenue growth.
Truth is, there are ALOT of social media management apps. I know that many people prefer Hootsuite and the likes, but I’ve recently moved to Zoho Social, and I must say - it’s great. The app integrates with other Zoho apps - so that’s a real bonus for me. I’ve been Zoho for different aspects of business management, including documents, collaboration, email, and more. Now, I have their social features integrated into my dashboard - so it’s really becoming an all-in-one solution for me.
I recommend Viral Content Bee (VCB) to any marketer looking to get some extra reach on their content and social media. Viral Content Bee works as a mutual content-sharing platform. You upload a web page, usually a blog, then people will share that content to their own social media accounts. This is incredibly useful because you are effectively scheduling your content on other people’s channels! Thus reaching audiences you were previously unable to tap into. My pro tip would be to go further and retweet and interact with people who share your content and build relationships with them. I managed to land myself a recurring placement on a very powerful website. Their editor found my content through one of the social accounts that shared my blog via VCB. I followed up with them, asked them how they found me and got chatting. They now publish me almost weekly on their roundups!
SmarterQueue has been a game changer for us when it comes to social media management. The standout feature for us is the ability to effortlessly create evergreen campaigns that automatically schedule reposts of existing content, either on a specific schedule or in a queue. This has enabled us to keep a full calendar of content and has saved us valuable time and effort. Overall, we've had great success with SmarterQueue and highly recommend it for anyone looking to streamline their social media management.
Running a social media agency, my go-to is Loomly for social media management and scheduling. My team and I are pretty much in love with it and it's super user-friendly making the learning curve practically flat. So, whether we're teaming up with a client or a designer who just needs to pop in and contribute, edit or approve, they need next to no instruction, saving everyone a ton of time. It handles the entire posting journey from start to finish and easily optimizes content for different social channels. But if I had to pick only one thing that makes it stand out, it has to be the collaboration capabilities through its Custom Workflow feature. You can set up special triggers for each account, pick teammates for automatic post assignments, and use approval guards to avoid posting anything incomplete by accident. If you're on a team, this tool is a total game-changer.
Hi, I'm Rinal Patel, the founder of Webuyphillyhome. Here is my take on your query. I recommend "Hootsuite" for efficient social media management and content scheduling. One standout feature is its "Bulk Composer," which allows you to schedule and manage a large volume of posts at once, saving time and ensuring a consistent posting schedule. This feature is particularly useful for businesses with multiple social media accounts and a high posting frequency. I hope my answer adds value to your query. Regards, Name:Rinal Patel Title: Founder Company: Webuyphillyhome PA Real Estate License #RS358356 Company website: https://www.webuyphillyhome.com/sell-your-house-3/ Headshot: https://docs.google.com/document/d/1Wl28k-9lRAS_EzTxizJ6oIGtC4m3TVliydIHEmLkGpc/edit?usp=drivesdk LinkedIn: https://www.linkedin.com/in/rinal-patel-95a632231/
I highly recommend using Hootsuite for managing and scheduling social media content. Its standout feature is the ability to manage multiple social media platforms from a single dashboard, which greatly streamlines the content management process. Additionally, Hootsuite offers detailed analytics tools, which are invaluable for understanding audience engagement and optimizing content strategy. This comprehensive functionality, combined with user-friendly interface, distinguishes it from other social media management tools.
I've tried literally every social media management/ scheduling app under the sun and my favorite is Later. Later does all the major social media platforms I need it for, the only platform it's missing is Google My Business but that's not a huge issue. I think for me it mainly comes down to it just being intuitive and easy to use and the fact that I like the dashboard and layout. I also like how with Instagram it gives you the ideal days and times to post as well.
While we love the structure of our content planner, we leverage in-app scheduling for that extra engagement boost. Our content planner keeps us on track and ensures that the content we create is aligned with our vision, ensuring our audience gets a curated experience while staying captivated by the timely charm of in-the-moment posts.
MeetEdgar is recommended for efficiently managing and scheduling social media content. Its standout feature is the ability to automatically recycle evergreen content, ensuring consistent promotion of valuable posts. This unique approach saves time and effort while maximizing content reach. For example, a business can schedule important blog posts, industry tips, or promotional offers to be automatically reposted at regular intervals. By recycling evergreen content, MeetEdgar helps maintain an active social media presence and engages with followers effectively.