What uncommon or creative strategy did you use for marketing your self-published business book? and what was the outcome?

A really cool strategy I've used for marketing a self-published business book is by partnering with fellow authors and creating joint venture products. This strategy has opened up so many doors for this promotion, especially when it comes to co-creating eBooks, online courses and even live events. Building relationships with like-minded entrepreneurs in your niche is instrumental in the success of your book and personal brand. Not only does this help to grow your reach, but it also helps to give products a greater sense of authority, credibility, and trustworthiness. It also helps to create something that is truly unique and different from what already exists on the market.

I marketed my self-published business book by using an attractive cover and implemented a simple way of paying for the book. I ensured that the cover was attractive and had drawings of dollars and simple graphs. Looking at the book, the targeted customers were eager to buy the book and learn what was inside. Upon buying, we informed them there was a new way of purchasing the book where they were to pay a small amount for a while. These two strategies worked well as we sold more books at a higher price.

The title of our book is “Deep Crypto: Discover the New Frontier of Financial Freedom.” The book details the origins of exchange and the introduction of currency – and that’s the foundation we use to explain how cryptocurrency was introduced and why it has grown. The book is advertised on our website, is available on Amazon and is referenced constantly whenever my co-author and I are interviewed by a news outlet. The latter is the key. We’re in the news because we’re authorities on the subject of crypto. As a result, our book is referenced in the news, too. Since the fall of FTX, people are more curious than ever about what led so many consumers to turn to crypto as an investment opportunity. Even in the wake of something that could easily paint crypto in a negative light, our book is seen as a beacon for crypto.

I published my book on Amazon using Createspace, a subsidiary of amazon.com. I then created a kindle version of the book and uploaded it to amazon kindle store. Then I sent the link of the book to different websites and also added it to my email signature. Apart from that, I also added a link to my book on my website. As soon as anyone purchases the kindle version of my book, I automatically get paid through a commission-based system by Createspace.