Our breakout post on Instagram didn’t even include a text description nor any tags! We posted a simple, unedited photo of a group of women, mostly Brazilian, who came to Milan to meet with us as they were interested in facial feminization. It was on April 30th, 2015 and only got 24 likes, but you can see in their unfiltered smiling faces that they were very happy to meet our team members at our free FFS orientation event in Italy, much closer than our base in Spain. This was a time when Facialteam was only 5 years old and had under 10 employees. We spent plenty of time reaching out to the trans communities in different countries as the world was a very different place and social media had not yet reached every nook and corner of society. There was no Zoom yet, only Skype, but in the field of facial gender affirmation, many people still preferred to meet in person when making such gigantic life decisions. How the planet has changed!
Wow! That took awhile to find. I had to scroll for quite a bit, turns out I have more posts on instagram than I thought. Rockhold Karate's first post was on March 21, 2013, almost 10 years ago this month! And it was all about teamwork. https://www.instagram.com/p/XIiou-oLxY/?utm_source=ig_web_copy_link
My first Instagram post was for a t-shirt we were selling as part of a research project to identify unifying strategies for ideological tribes based on user metadata. The t-shirt had an image and slogan that were intended to be used as a moniker for the tribe members were were analyzing. The t-shirt was a flop but we did uncover the algorithms that Instagram was using to apply user metadata to the platform's psychographic targeting algorithm.