Creating great content takes a lot of work, and you want the world to see that work. This is why timing your posts on Instagram is so important. Some general rules of thumb include posting before work in the morning, right before lunch hour, and around dinner time. These seem to be lulls in our days when many of us reach for our phones. Using this general information, you should look at your data and see what appears true for your audience. Using A/B testing can be a great way to try out different times. It will take a little experimentation, in the beginning to figure out your rhythm, but once you do, you will begin to see results.
It is called the dead space, or the midweek slump, because it is that time when instead of counting up the hours, most employees are suddenly counting down the hours until the end of the week - wondering what to do with their weekends and free time. This is why Wednesday at 2pm, exactly halfway through the working week, is the PERFECT time to post on Instagram (As well as being a great time to send an e-newsletter as well) People will just be returning from their Wednesday lunch breaks, not quite ready to start the afternoon work as their minds start to wonder about finishing on Friday and the official half-week countdown begins, so people are much more prone to scroll at this time as they look for weekend inspiration and ideas. This makes it a prime time for any company to be posting on Instagram because there will be more engaged and interested users ready to eat up the content being offered.
I think the best time to post on Instagram is in the evening or late evening. It's because in this time, people are home, relaxed and are more engaged on social media. They spend time scrolling their feeds, interacting, commenting and purposely looking for something interesting to watch. So if you post at this time, you’re more likely to get their attention and chances are that your post will get more engagement and views than if you post during the day when people are at work or busy with other things. It also depends on your audience though, but generally, evening is an ideal time to serve almost all kind of audience, especially if you're targeting millennials.
Answer: 6 P.M. is the best time to post on Instagram because that's when most people are off work and have more time to scroll through their feeds. At 6 P.M., there's also less competition from other brands, so your post has a better chance of being seen. Posting at this time will also help you achieve your goal of having more followers, since posts at this time see the most engagement.
Posting earlier in the day allows accounts to take advantage of lower competition (on average, posts are shared most frequently between 9 AM and 1 PM each day) as well as user traffic during their first scroll of the day, even if that occurs several hours after the post was shared. Being among the first to post each day will increase the likelihood that your audience will see your content, regardless of when they use the app most frequently. Being among the first to post each day will increase the likelihood that your audience will see your content, regardless of when they use the app most frequently.
It used to be that the best time to post on Instagram was when your users were most active, which meant that you first had to figure out when your user base was active, and then you'd have to remember to post at those exact times. Earlier this year, Instagram confirmed that they no longer take immediate interactions into consideration in its ranking algorithm, which means that posting your content as early as possible is the best strategy for getting noticed. The team at Later, an Instagram scheduling tool, recently did a study of 35m Instagram posts, and it seems that the optimal time to post is around 6 am. So these days, it appears that the early bird gets the worm.
When it comes to posting on the weekends, make sure you catch your audience before they get busy with their weekend plans and go AWOL. Saturday mornings and Sunday afternoons are usually great times to leverage the number of active users online. Since most users have the day off to themselves, it's safe to say they'll be spending a lot of their hours on the platform.
Studies show that Wednesdays at 11 am is the best time to post on Instagram. Users tend to interact with content during this work hour at mid-day and mid-week. This is the best time to take a break from one’s tasks -- whether at home or in school to scroll, like, and comment on posts. It’s important to consider your target audience's demographics, age, and industry when posting content. Likewise, adjust your post times according to their time zone and activity tp get the most engagements.
While there are guidelines for primetime posting on Instagram, as we're in the business of outdoor kitchens, we like to post between 2 PM and 3 PM because that's when many folks start thinking, "What'll we have for dinner tonight?" Posting videos of backyard chefs grilling up some steaks and corn on the cob in their outdoor kitchens not only gets mouths watering but inspires people to head on to our website to see how they can make their dream outdoor living space a reality. Timely posts that coincide with what's on people's minds at a particular time of the day drive more interested prospects to your website.
There’s no one best time to post on Instagram. Traffic varies by hour, day and timezone and you should consider that. However, posting fresh, regular content will engage your desired audience when they do see it. Don’t just post the same old at noon Monday/Wednesday/Friday. Try some in the morning, in the evening and on the weekends. While there’s no one best time to post on Instagram, posting regular, interesting content variably is the best practice for reaching and engaging the widest audience possible.
The best time to post on Instagram is when most of your target audience is engaged on the platform. For example, if a large segment of your audience is between 25-45 years old and works 9-5 jobs, your business should advertise or post on their morning commutes, during lunch breaks, and in the evenings. Not all consumers use Instagram the same way or check it at the same time. The best bet for companies to capture users’ attention is to get to know users’ habits. Do they work at the same time every day, or is it more reliable to try and hook them before bed? Often, this question corresponds with the industry and product advertised. Coffee professionals who would like to buy coffee makers are typically up earlier, while dog owners must conform their schedules to their pets’ needs.
The best time to post on Instagram is…drum rolls please…”different for everyone”. Yes, sadly, there’s no magical time like those full moons when evil powers are super-active. Instagram is ruled by everyday people; they get to decide when is the best time. And with different industries and geographical locations, it differs when they’re most active. Depending on your audience, you’ll need to discover when is the time they’re most active on Instagram. Based on that, you’ll need to publish consistently. You can figure it out by asking directly to them via polls or analyzing by posting several times.
The answer depends on the product/service you're offering and the niche you're trying to reach. According to Hootsuite, Wednesday at 11:00am is the best time to post on Instagram. Similarly, late mornings are usually the best time for posting new content on Instagram (10:00 - 12:00) on most days. There is great variance, though, where for example, on Tuesdays 8:00 am is the "golden hour", meanwhile, Fridays and Sundays are completely afternoons dominated. Go figure! Thus, if you're serious about maximizing your impact and looking to gather the most followers, look to utilize a platform such as (the aforementioned) Hootsuite or ZohoSocial to strategically select posting times.
Though no two audiences are the same, there are universal times in which engagement is greatest, and for Instagram that is midweek. At the beginning of the week, people are at their busiest, whether it be with their jobs or on personal matters, so on Mondays and Tuesdays, audiences tend to be less engaged. However, research has shown that engagement on Instagram rises midweek, as Wednesdays, Thursdays, and Fridays are prime times for people to check their feeds. In addition, by focusing on late morning to mid-afternoon hours, you can reach more engaged users. In focusing your efforts on the midweek, you will have greater ability to reach your Instagram audience.
You don't want to post during bedtime or while people are working. So early in the morning, before lunch, and in the evening when people are waking up. People are active during the morning and afternoon and begin their scrolling rituals at around lunchtime. So, you want your content to be front and centre during this time so that it uplifts everyone's spirits. The afternoon is a time for contemplation, so you want your content to be more inspirational and relaxing. This is also when people are catching up with their friends, so don't put anything that will make them late. Finally, bedtime is the ultimate downtime where people just want to get some rest and escape everything. So you want your content to be focused on how you can help them do that. Summing it up, on Saturday & Sunday, 9 am to 11 am or 2 pm to 5 pm. Monday to Friday 7 am to 9 am (morning commute), 12 pm to 2 pm (lunch hours), 5 pm to 6 pm (end of the workday), and 9 pm to 11 pm (bedtime scrolling).
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The best time to post on Instagram depends on many factors, mainly your line of operations. The Instagram algorithm is optimized to post promotions when the traffic is maximum. The best time to post for businesses dealing in products that targes the corporate world is during the day in midweek. This is because many target groups are accessible around midday when they take to Instagram to pass the time or find destruction from busy work schedules.
There are tons of social media platforms and that means people have different choices on how to spend their time while scrolling on their phones. Not only are you competing for their time, but you're also competing for their attention with posts from their friends and other businesses they follow. Your best bet to get ahead of the competition is to post during peak usage hours. People are scrolling on their phones during their morning and after-work commutes as well as in the evening and on lunch. This means you have a few choices on when to post content. Here are specific times when audiences are most engaged: 7-8:30 AM, 11:30-1:00 PM, 4:30-5:30 PM, and 7:00-9:00 PM are great times to post because this is when people are most likely on their phones looking at Instagram. There's social media tools that will show you when your followers are most engaged in your content. Look at the pattern and figure out when they are viewing your posts the most.
In today’s Generation, social media marketing through Instagram is evolving the ecosystem. The best engagement page depends on the industry you create content for and your target audience. Always, time zone plays an important part in attracting the global audience and reaching the global audience is imperative as the times that follow are contingent on their specific time zone. Another essential thing to mention is that Instagram’s algorithms will focus on promoting recent posts, so trying to find users when your users are active is crucial. The best time to post on Instagram is Tuesday from 8 to 10 AM. The worst time is weekends s that time tends to see lower engagement levels.
Post on Instagram at the times when you receive the most engagement. For example, AB test publishing Instagram posts at different points in the day for four weeks and draw engagement conclusions based on comments, likes, and follows. The posting times with the highest engagement rates are when you should prioritize publishing content on Instagram.
Post during lunchtime on weekdays to Instagram Reels, between 11am and 2pm depending on your time zone for maximum outreach. For the weekends, post in the morning around 9am as users like to check it at their leisure. Instagram Reels, as opposed to your Stories or regular posts, has an opportunity to reach outside your bubble of followers. If you’re looking to get more eyeballs, post when they’re active, which is around lunch.