Which social media channels benefit your B2B marketing strategies most? Can you share examples of content that performed well and why you think it was successful?

Instagram has emerged as a vital asset for our marketing strategies. Despite its common association with consumer brands, its visual appeal and expanding professional user base have rendered it indispensable in our strategy. One notable success story on Instagram involved the showcasing of our latest window designs. Through captivating images portraying our products in commercial settings, we significantly resonated with our audience of architects and property developers, resulting in a remarkable increase in engagement and inquiries. Additionally, we found success in offering behind-the-scenes glimpses into our manufacturing process. Through succinct videos and stories, we provided a transparent view of our state-of-the-art facilities and skilled craftsmen.

We post on TikTok as our primary social platform, and then push out the same content to LinkedIn, X, YouTube, Facebook, and Instagram. Our highest engagement video came as a recap from a conference I had attended. That video stands at 260k views. It is about an AI bot having a sales conversation with a prospect about selling their business. There are a few reasons this video was successful. The presentation is interesting, because I'm talking while walking through a casino. It quickly gets to the point setting up an interesting topic, with an actual recording of the sales conversation. Finally, the content is engaging, interesting, and controversial. It spurred conversation about AI, sales, universal basic income, and the place of humans in the workplace. https://www.tiktok.com/@brill_media/video/7322295971545632043?q=ai%20sales&t=1710565230395 In a different video that got higher than average engagement, I talk about the nuances of launching an advertising campaign. I think it's valuable because I'm sharing something of value to marketers who need an insider's perspective on paid media success. https://www.tiktok.com/@brill_media/video/7236516350619913515

Leveraging my experience in guiding over 100 brands from concept to market, particularly through digital marketing and brand development, I've identified LinkedIn and Twitter as exceptionally beneficial for B2B marketing strategies. One standout example is a LinkedIn campaign we conducted for a SaaS company, where we shared a series of deep-dive articles into how their solutions addressed specific pain points in the industry. This content performed exceptionally well, highlighting the importance of addressing real-world challenges and providing solutions, which resonated with the professional audience on LinkedIn. On Twitter, we utilized a strategy of sharing quick, insightful tips on improving business efficiency with digital tools, focusing on how businesses can streamline operations and enhance productivity. These tweets, packed with actionable advice, garnered significant engagement. They worked because they were concise, directly addressed the audience's needs, and could be easily implemented, showcasing our expertise in a manner that invited further exploration of our services. From these experiences, I've learned the critical significance of tailoring content to the platform and audience specifics. For LinkedIn, in-depth, solution-oriented content that positions your brand as a thought leader and problem-solver tends to engage the professional community effectively. Meanwhile, Twitter's environment calls for succinct, impactful content that prompts immediate action or reflection, making it ideal for quick tips and insights. Adopting a strategic approach to content, where its form and message are aligned with the platform's nature and the audience's expectations, has been key to our success in B2B marketing.

For us a B2B service business, LinkedIn is by far the most powerful platform for our marketing strategy. As a digital marketing agency, our primary audience is decision makers in marketing roles - and LinkedIn is not only the platform where they are most present, but the platform where they are in the most commercial mindframe. It’s this combination of physical availability (as in, they use the platform) and mental availability (as in, they use the platform for business purposes) that makes it such a huge benefit to our strategy. We run a ‘Quick Guide’ feature on the platform once a week, and this content continually performs very well on the platform. It essentially involves taking a digital marketing concept, method, or process (writing meta descriptions, for example) and explaining it in around 10 ‘carousel slides’. It is a very interactive, easy-to-read format, and can help people learn at a glance. This content is perfect as it combines our USP of digital knowledge and best practice with something that is genuinely helpful to our audience. What’s more, unlike on a platform such a X, our audience are in the mindframe to learn and have the mental availability to read a post for slightly longer. This means these guide-style pieces of content deliver fantastic engagement from our audience, and have helped drive impressive follower growth too. Overall, we see between 2-4 times more engagement on LinkedIn than other core social platforms, and for this content in particularly we consistently see 3 times higher engagement rates per post.

We work to distribute our content across a variety of social media channels, but I would say our "hidden gem" is Pinterest. We usually see listicle-style posts and utility content (like downloads, PDFs, tools, etc.) perform well, driving success by leveraging the value of these insights and the beautiful visuals our design team already created for the original posts. We also occasionally boost performance by investing in Pinterest ads, as they are effective at spreading brand recognition and offer a lower price point than other platforms. Examples: https://pin.it/4uG20N3St 346.04k Impressions and 384 Pin clicks in the last 30 days https://pin.it/39oicqEA0 231.72k Impressions and 628 Pin clicks in the last 30 days

In our 15+ years, LinkedIn and Twitter have been instrumental for B2B marketing. A LinkedIn article detailing a case study on how our SEO strategies significantly improved a client's online visibility attracted considerable engagement. Its success stemmed from real-world proof of ROI, a top priority for businesses. On Twitter, a series of tweets highlighting quick SEO tips and common pitfalls resonated due to their immediate value and actionable insights. These platforms allow us to share knowledge and results, establishing SEO-Migration Services as an industry authority. The key to our content's success is its foundation in genuine expertise and the delivery of tangible benefits to our audience.

LinkedIn stands out as the optimal platform for B2B marketing strategies due to its professional nature and robust networking capabilities. Content such as thought leadership articles, industry insights, and case studies showcasing success stories have all proven to be highly effective in engaging B2B audiences. These types of content resonate with B2B audiences by providing valuable information, establishing credibility, and fostering meaningful engagement, ultimately driving leads and conversions. Unlike other social platforms where users seek entertainment, LinkedIn users often visit the platform with the intent to learn and gain professional insights. This focused mindset makes it easier to convert B2B prospects on LinkedIn, as users are naturally more receptive to valuable content and business-related offerings.

X showed the most engagement in my content on any social media platform. I share personal finance and investment content on the site to constantly discuss with followers and interested users, and it is easier to tailor them to your target audience on X. People can start discussions of their own on your thread, which gets your content retweeted and quoted for more mileage and reach. It's a handy feature to connect with users even outside your following.

As a CEO of Startup House, I've found that LinkedIn is a goldmine for B2B marketing. It's where professionals go to network and learn, making it the perfect platform to showcase your expertise and connect with potential clients. One content piece that performed exceptionally well for us was a case study highlighting the success of a project we completed for a major tech company. It provided valuable insights into our process and results, establishing credibility and trust with our audience. Remember, in B2B marketing, quality content that educates and inspires is key to success on social media.

For dasFlow, LinkedIn has been the most beneficial social media channel for our B2B marketing strategies. Its professional network aligns perfectly with our target audience of business decision-makers looking for custom athleisure solutions. A standout content example is a case study we shared about partnering with a tech company to create a custom eco-friendly athleisure line for their team. The case study detailed the collaborative design process, sustainability aspects, and the positive feedback from the company's employees. It performed exceptionally well due to its relevance to other businesses seeking similar solutions, demonstrating our expertise and commitment to sustainability and customisation. The success of this content was evident in the increased inquiries and engagement from potential B2B clients, highlighting LinkedIn's value in reaching and resonating with our target business audience.

LinkedIn and Instagram are invaluable for our B2B marketing. LinkedIn's professional network connects us with decision-makers in the gaming, entertainment, and marketing industries. Sharing behind-the-scenes glimpses of our 3D Animation process and showcasing client success stories garners engagement and trust. Instagram, on the other hand, highlights our visually stunning portfolio, attracting both B2B clients and individual creators. We utilize Instagram Stories for interactive polls and Q&A sessions, engaging our audience while generating leads. Our unique point lies in leveraging AR filters and interactive reels to demonstrate our expertise in immersive storytelling, setting us apart in the competitive creative industry.

LinkedIn is the most effective social media channel for B2B marketing. I've found that my most successful LinkedIn posts discussed popular technology topics such as the rise of AI.

LinkedIn is currently our number one go to social media channel for B2B marketing. We are currently running a series of book lessons for actuaries on our LinkedIn company page and they have been performing very well. The key reason for their success is that they provide specific value for our audience (actuaries) in a format that can be quickly and easily read. Most social media users, especially on LinkedIn, are scanning for pieces of relevant information that will potentially help them professionally in their career. They typically want a lot of value for very little time investment. Our '5 Actuarial Lessons' on various books tick this box perfectly. By providing relevant information in an easily digestible format we are able to continually build our online audience get the attention of prospective clients. This approach has not only helped us to engage with our existing audience more effectively but also to attract new followers and potential clients, demonstrating the power of tailored, value-driven content in B2B marketing strategies.

We’ve had the best success by seeking out and connecting with potential retailers in our area via Facebook. The short video that is also on our homepage gained us a lot of attention from them, and we got into 4 stores off of that piece of media alone. So, if you’re a brand looking to wholesale to retail stores, I’d recommend Facebook. Other platforms have not gained us any attention for B2B sales, but they are effective for our B2C ecommerce sales. As well as informing people of the brick and mortar retailers selling our brand.

LinkedIn has been a goldmine for our B2B marketing strategies, hands down. The platform's professional setting and targeting capabilities allow us to reach decision-makers directly. One piece of content that stood out was an in-depth case study we shared about how we helped a client overcome a specific industry challenge. This post included engaging visuals, key statistics, and a concise narrative that highlighted our expertise and results-driven approach. Its success, I believe, was due to its relevance and value to our target audience, showcasing tangible outcomes and insights. The case study fostered meaningful interactions, with many viewers reaching out for consultations. It exemplified how sharing practical, results-oriented content on LinkedIn can significantly enhance visibility and credibility among a professional audience.

LinkedIn is often considered the best social media channel for B2B marketing due to its professional nature, robust targeting options, and focus on business-related content. Its user base includes decision-makers and professionals looking for business-related content, making it easier to reach your target audience. LinkedIn offers advanced targeting options, allowing you to narrow down your audience based on industry, job title, company size, and more. This precision targeting ensures your content reaches the right people, increasing the chances of engagement and conversion. LinkedIn users are also more receptive to business-related content, making it easier to share industry insights, thought leadership articles, case studies, and product updates. This type of content resonates with the platform's audience. LinkedIn also offers various lead generation tools, such as lead gen forms and sponsored content, making it easier to generate leads directly from the platform. This can be especially beneficial for B2B marketers looking to drive conversions and grow their business. Examples of content that perform well on LinkedIn include thought leadership articles, case studies, infographics, and video content. Thought leadership articles showcasing industry expertise and providing valuable insights tend to attract engagement and establish your brand as a thought leader. Case studies highlighting how your product or service has helped other businesses can be compelling. Visual content like infographics and videos are eye-catching and easy to digest, making them highly engaging on LinkedIn. Overall, LinkedIn's professional audience, advanced targeting options, and focus on business-related content make it an ideal platform for B2B marketing strategies.

As a B2B marketer, I've found LinkedIn and Twitter to be the most effective social media channels for driving meaningful engagement and lead generation. LinkedIn is invaluable because it allows me to directly connect with my target audience - other business professionals and decision-makers. The platform's advanced targeting and segmentation features ensure my content reaches the right people. I regularly publish insightful thought leadership content, share industry news, and engage in discussions to position myself as an expert. This organic engagement and relationship-building on LinkedIn has been hugely impactful. Twitter is also a top channel due to its real-time nature and large user base. By monitoring relevant hashtags and keywords, I can identify prospects, jump into timely conversations, and share content. Twitter's Lead Generation Cards make it easy to collect leads from those interested in my business. Promoted tweets allow me to get my content in front of more targeted followers. The combination of LinkedIn's professional network and Twitter's newsy platform gives me an effective one-two punch for attracting and nurturing B2B leads through social media.

In my experience, LinkedIn and Twitter have been the most beneficial social media channels for my B2B marketing strategies. On LinkedIn, I can directly engage with business decision makers and influencers by sharing relevant content and insights. The platform also allows me to build valuable relationships and connections with people in my industry. Twitter is great for discovering trending topics, news, and conversations in the B2B space. By participating in discussions and sharing my expertise, I'm able to raise brand awareness and strengthen my reputation as a thought leader. Both channels have been instrumental in driving website traffic, generating leads, and building new business partnerships.

LinkedIn stands out as the most beneficial channel for our B2B marketing strategies. It’s where professionals gather, making it ideal for reaching decision-makers and industry influencers. A piece of content that performed exceptionally well for us was a case study highlighting how our services solved a specific problem for a well-known client. This post included engaging visuals, client testimonials, and quantifiable results. It was successful because it provided tangible evidence of our expertise and the value we bring to businesses, fostering trust and credibility within our target market. Sharing such success stories resonates with other businesses facing similar challenges, demonstrating our ability to deliver effective solutions.

LinkedIn has been the most beneficial social media channel for our B2B marketing strategies. We've found that sharing thought leadership content, such as industry insights, case studies, and whitepapers, performs well on this platform. For example, we published an article discussing emerging trends in our industry and provided actionable tips for businesses to adapt, which garnered high engagement and shares among our target audience. LinkedIn's professional atmosphere and robust networking capabilities allow us to connect with decision-makers and professionals, positioning our brand as a trusted authority in our niche. Additionally, participating in relevant LinkedIn Groups and hosting webinars have helped foster meaningful conversations and establish valuable connections within our industry, driving further engagement and brand recognition.