Year-in-review videos aren't just for social media. While they're an excellent way to showcase your company's achievements and milestones to clients and the public, their value extends far beyond external marketing. At Bemana, we create these videos primarily with our employees -- both current and prospective -- in mind. As a recruiter, I've seen firsthand how powerful these videos can be for candidates exploring potential employers. A well-crafted year-in-review video offers an authentic, behind-the-scenes glimpse into a company's culture, priorities, and accomplishments over the past 12 months. It conveys purpose and momentum in a way that static job postings or career pages often can't. For candidates, this can be the deciding factor in understanding what a company stands for, and whether they see themselves as part of it. But the impact doesn't stop there. For current employees, these videos are a major morale booster. Seeing an entire year's worth of collective progress across teams, departments, and individual contributions reinforces the bigger picture. It reminds employees that their daily work, while sometimes routine, builds toward something meaningful. The key is thinking about a year-in-review video as more than just a highlight reel. Create them with an eye towards recruiting, engagement, and retention, and use this tool to better align your internal and external story in a way that's hard to replicate with words alone.
Year-in-review videos are one of the most powerful ways to turn performance data into brand trust. This shows clients, partners & future leads what happened, not just what we promised. In our business, we started doing them because in marketing, results speak louder than strategy decks. One video we released helped close a high-value retainer the following month because the client saw real campaign ROI. Business owners like us, it's an easy win, repurpose your annual reporting into a high-impact visual asset that builds credibility fast.
We create year-in-review videos because it's our chance to reflect, celebrate milestones, and show the real impact of what we've built with our clients and team. It's less about the numbers, but the people, the moments, and the progress that made the year meaningful. From a business standpoint, it's also strategic. These videos help humanize my brand, boost engagement, and remind people of the journey we're on, especially on platforms like LinkedIn, where authenticity wins. And honestly, they create an emotional connection, too. When people see themselves or their contributions in that bigger story, it resonates. It builds pride, trust, and a sense of belonging.