Our team incentivizes our employees' efforts to upskill themselves in marketing. We ensure that our marketing team stays current with marketing trends and industry skills by giving them access to different training, classes, and seminars and rewarding them through non-cash incentives and digital workspace perks. Positive recognition is a powerful way to encourage employees to improve and develop their skills while keeping them satisfied and productive at work.
We have two avenues that we use to make learning new job skills as efficient and painless for employees as possible. We’ve found success in implementing On-the-job training programs, which allow employees to continue working while picking up new skills they’ll need for the job. This method has been effective for our company needs, and integrates relatively seamlessly into daily our daily work environment. In addition, company sanctioned online training courses play a big part in allowing employees to work while allowing them to learn new skills. Between these two elements we’ve created a clear path for continued learning for our employees.
We provided opportunities for our staff members to represent our company and attend conferences and seminars, both in-person and online. Through these events, they are able to learn from leaders in their field and network with other professionals. As a result, they acquired the knowledge and skills needed to stay ahead of the curve in their industry. Accordingly, as we continue to invest in our employees' professional development, we ensure they have access to the latest technology and software in the workplace. Doing so enabled us to show our commitment to their growth and success. This, in turn, enhances loyalty and engagement among our employees, allowing us to remain competitive and successful.
LinkedIn Learning is extremely beneficial for any organization. Managers can determine what classes are the best for their department and schedule learning sessions together to create a collaborative and team environment. These sessions can be performed monthly to ensure employees are up to date on trends. Whether a team is remote or in person, this solution works for everyone.
One way our organization has helped our employees stay current with industry skills, and general industry news, is to send out informative newsletters and emails every week! This is a simple, yet extremely effective method that can be beneficial to everyone in your organization. It's first important to hire, or assign, an employee that is able to identify important articles and new skills across their industry that will be useful for employees to learn more about (an added tip is to add some flare to the email formatting and theme). These emails, or newsletters, should also be planned for one specific day of the week to be sent out such as every Friday.
We’ve invested in personal development opportunities for our marketing team. This can include online courses, webinars, certification opportunities and anything else we deem relevant. We encourage all team members to keep an eye out for these opportunities, and we help accommodate them through scholarships, paid time off and mentorship.
One of the best ways I've found to keep my staff on top of industry trends in such an ever-changing industry is to encourage and support them in creating their own side project websites. This not only benefits them from a financial perspective (particularly with successful affiliate websites), but ultimately it means that they have to stay on top of emerging trends and changing digital landscapes, and they have both a personal and professional incentive to do so.
To stay up to date with the dynamic changes in the marketing industry, our team has created a reading list with the newest articles from our field. We regularly check what’s posted on the most influential marketing blogs and look at our LinkedIn newsfeed for any relevant updates. Our focus is primarily on SEO topics, however, we are also interested in things like Digital PR, Augmented Reality, or Metaverse. Later, we share the list with each other and discuss if we find it suitable for our current projects. Such an approach allows us to improve our knowledge and stay current with anything that is going on in the industry. Reading different marketing content helps us to evaluate which skills we need to acquire as a team to stay competitive in the market. We can then decide which courses are the most suitable for us and invest our energy in becoming better marketers.
In our Marketing team we are encourage to take 15 minutes out of the work day to look over new marketing trends, learn new methods, improve on a skill, and keep up to date with changes in the industry. Each team member summarizes what we have learned from our research and shares it with the rest of the team in a digital channel. This way we all keep up to date on the changes to each sector and accountable to staying current with the industry. Website: https://www.findmyprofession.com/ Liz Hogan - Manager, Digital Partnerships
We understand how important it is to keep employees up-to-date with current trends and knowledge. That's why everyone at the company can spend one day per week on work-related education in their paid working hours. On top of this, we are constantly researching new courses and workshops and providing them to employees for free. This way, our staff has the time and the tools to keep learning and meeting the needs of a dynamic industry.
Focus on upskilling your current workforce. That can include paying for beneficial training and having other employees mentor each other. Investing in your employees is one of the best things you can do to help your employees stay current with industry skills. By upskilling your workforce, you will build up your current employees and avoid looking to sources outside of your organization, which can be costly.
Improvements in employee engagement through relevant technology and HR efficiency lead to a happy workplace for employees. One in which they feel satisfied, considered and listened to. These systems also create a culture of reciprocal benefits for you and your employees, beyond the financial reward for their work. Of course, you can offer other employee perks to increase productivity and well-being and retain workers, such as training opportunities. Empowering workers is essential because their growth and development are tied to the success of your business. Although many companies stop at onboarding training, it is important to provide continuous development opportunities for your workers. Workers value professional growth and digital technologies such as webinars or online training platforms fulfill this value, improving your employees' work experience.
We offer a variety of learning and development programs to keep our employees engaged and growing. Skillsets change rapidly in our industry, and we want to make sure our employees are equipped with the latest tools and techniques. Through our learning and development programs, employees can advance their skills in critical areas like data analysis and marketing strategy.
As we are a digital marketing agency, we are constantly on the search for innovative industry trends. Additionally, our entire team, both in office and remote, get together on a regular basis to discuss ways we can fine-tune our services. Having a strong understanding of SEO is crucial; doing so can help you create buzzworthy content for your clients. Having a collaborative workplace is essential in order to improve your business from one day to the next.
Marketing & Outreach Manager at ePassportPhoto
Answered 4 years ago
At our company, we believe that it’s important for employees to stay current with marketing skills so that they can be more effective in their roles. To help employees stay current, we offer a variety of learning opportunities, including on-site training, online courses, and conference attendance. We also encourage employees to participate in professional development activities outside of work. By providing employees with access to these resources, we’re able to help them stay up-to-date on the latest marketing trends and techniques. Additionally, we offer regular feedback and mentorship so that employees can continue to improve their skills.
We regularly send our employees to attend in-person marketing events, including conferences and training days. Although we have used online courses and webinars in the past, we find that in-person events generate more enthusiasm and engagement from our employees. The speakers at such events are typically on the cutting edge of marketing and give valuable lessons about how we can keep our skills up to date. As well as receiving in-person training from marketing experts, our employees have the chance to mingle and network with other marketing professionals. Bumping into a stranger and sparking up a conversation about something you learned from a talk you attended is far more rewarding than sitting in front of a computer screen making notes. At our company, we believe in the importance of building personal connections, and there is no better way to do that than at an in-person event.
Marketing is always changing and instilling the need for big pivots, which is why following on-trend professionals in your niche is a great way for your team to stay up-to-date. In almost every aspect of our lives, we tend to emulate those we look up to, so why not apply that same standard to industry skill sets? Scrolling through your social platforms for professional inspiration will benefit you far more than watching the latest cat videos, so encourage your employees to do that same. To take it a step further, consider starting a Slack or other messenger channel for your team to share some of the creative ideas they come across.
We hold in-person workshops and online courses and provide access to a library of online resources. The raining opportunities are usually in line with the latest trends or any new software available for marketers. We also offer a mentorship program that pairs junior team members with senior team members who can provide guidance on how to navigate their way through the industry.
The only way to remain updated on new trends and skills is to study and research. Therefore, encourage employees to constantly learn and master new skills by providing them with the right tools to facilitate this learning. We schedule lessons, courses, and webinars to support employees' growth, close skills gaps, and create a range of opportunities that allow us to remain competitive in our market.
It's not your normal "learning and development" approach, but our team often takes a portion of our budgets to test and learn. We spend money on new efforts or marketing tactics without complete confidence they will work and we're not upset if they fail. Instead, we learn something new and apply those learnings to other parts of our marketing. The permission to "fail on the job" goes a long way in developing our skills.