Rather than writing a typical-style blog article where you collect information from around the web, SaaS content should be product-focused. Yes, research will likely need to be completed, but when discussing a topic, the writer should take an approach that almost feels like copywriting. Tie in the product, its features, its use cases, and its success stories as often as possible (in a contextual way, of course). In the end, you're solving the customers' pain points with your software, and you want to present it as an obvious solution for them.
My "secret" to SaaS writing — is a surprisingly obvious one. Yet, I find that this is something most content writers, both freelance and in-house, fail to do on a regular basis. Basically, once you've prepared your content calendar, set up monthly or biweekly catchup calls with your product team where you go over each topic and ask for their insight. Make sure you do your research beforehand and ask specific questions to bring out their viewpoint and perspective on the issue. Ask yourself: what can you ask to make your content different from what's already out there. Before looking for SMEs on sites like HARO, make sure you fully utilize the resources that are already available in-house. Your product-team is an especially powerful resource if you're doing product-led content, but if you can set up occasional calls with other in-house departments, that's even better!
My secret to writing compelling and engaging content for SaaS companies is adapting to the power of Storytelling. Storytelling is a powerful tool for writing content for SaaS companies because it helps to make complex concepts and features more relatable and understandable for the audience. By using storytelling techniques, such as creating relatable characters, crafting a clear and compelling plot, and using descriptive language, I am able to make the features and benefits of the product more relatable and understandable for the audience. Additionally, storytelling can help to build an emotional connection with the reader, making them more likely to remember the product and its benefits. Furthermore, by including real-life examples and case studies, I can use storytelling to demonstrate the effectiveness of the product and how it has helped other businesses or individuals.
One big thing that differentiates SaaS copy from, say, info products, is that there's a lot more focus on practical things like features, benefits, etc. If you were, say, writing copy about an informative course, you'd focus more on the problems the reader has, and how this course can solve them. With SaaS copy, you're far less focused on resonating with the reader and their problems, and more on explaining how your solution excels.
Let's take example of a SaaS blog post. You need to keep in mind two things while writing for SaaS: 1. the article should highlight pain points of the audience 2. the article should weave in the solution or action you want the readers to take To be a research pro, you need to have a POV when writing the article. For this, I amp up my research by: - finding answers related to the topic on social channels (LinkedIn, twitter, reddit) - conducting personal surveys (conducting polls and asking questions in your network) - talking to experts in public forums and slack communities - sourcing quotes from platforms like Terkel.io, Help a B2B Writer and Qwoted Finally, collect all the information and form an angle. Write about this angle by highlighting the audience's challenges and painpoints and merging your angle, experts' POV and weaving in the solution. -
The SaaS industry is nuts -- for every business need or problem, there are dozens of software services to solve it. This makes it hard to differentiate between solutions and show what makes a software service truly unique. One way I work around this sea of sameness is to ask the company for original data points to include in the content. This not only helps us to avoid repeating the same ideas as other companies, but also helps to make the SaaS company an industry leader. Ideally, we're providing data that competitors will want to link to! SaaS companies have no shortage of data to share; good writers will know what data will make a topic compelling and be proactive about asking for it. This approach is a bit more time consuming, but the outcomes are usually well worth it.
Be creative, be engaging, and be sure to use the right keywords. Content for SaaS companies needs to be tailored to their target audience, and it needs to be informative enough to make customers want to learn more. There are a few key steps to take to ensure that your content resonates with your readers. It’s important to understand the target audience and the type of content they are looking for. This can be done through research, such as surveys and interviews with potential customers. Once you have a better understanding of the customer, you can create content that speaks directly to their needs. Most important is to create content that is easy to read, engaging, and informative. Use short sentences, bullet points, and visuals to make the content easier to read and understand. Make sure to include keywords that are relevant to the topic, as this will help your content rank higher in search engine results.
Rather than writing a typical-style blog article where you collect information from around the web, SaaS content should be product-focused. Yes, research will likely need to be completed, but when discussing a topic, the writer should take an approach that almost feels like copywriting. Tie in the product, its features, its use cases, and its success stories as often as possible (in a contextual way, of course). In the end, you're solving the customer's pain points with your software, and you want it to be an obvious solution for them.
My best secret for writing content for SaaS companies is to stay informed on industry trends, news, and best practices. Keeping up with the latest industry developments and advancements will help you create content that is both informative and engaging. It’s also important to understand what makes your particular SaaS product unique and how it fits into the larger industry landscape. Have conversations with your clients and other SaaS professionals to learn more about the industry. Finally, make sure your content is well-structured, relevant, and easy to understand.
When creating content for SaaS companies, focus on providing in-depth information and insights on complex topics related to your product. This can include detailed tutorials, expert interviews, and data-backed arguments to differentiate your content from competitors. Furthermore, consider creating content that offers valuable insights on optimizing your product usage and maximizing the return on investment. To further build trust with potential buyers, include real-life case studies and success stories from satisfied customers. By catering to the specific needs of your product-aware audience, you can ensure that your content is both engaging and informative.
My name is Brenton Thomas and I'm the Founder of Twibi, a digital marketing agency. I am an experienced digital marketing leader who specializes in paid search, paid social, and SEO for various B2C and B2B products and services: Writing content for SaaS companies can be challenging, but it's important to keep in mind the target audience and to craft content that resonates with them. The idea is to be creative and think outside the box. Be sure to take advantage of the company's unique selling points, and be sure to show your readers why they should care about your product.
The best secret to writing content for SaaS companies is to have a detailed and in-depth understanding of how the software works and how customers are using it. This understanding ensures that you can write confidently about individual features, workarounds, and even specific use cases. There are a few ways to do this. You can use the software and experience the features for yourself. Alternatively, you can immerse yourself in recordings from sales demos or engage more with customer success teams.
To write effective SaaS content, it is important to understand the product thoroughly and consider different perspectives. Be sure to research the product, talk to experts, and look for unique angles that aren't covered in existing content pieces. This will help you create an engaging piece of content that speaks to your target audience.
When writing content for SaaS companies, it’s important to know who your target audience is. You need to understand their pain points and how your product can help them. You also need to know what content they’re already consuming about your industry. This will help you create content that’s relevant and valuable to them. When it comes to creating content for SaaS companies, you need to make sure that you’re addressing all of these points. Once you know who your target audience is and what content they’re already consuming, you’ll be able to create high-quality content that will resonate with them and help them solve their problems.