Maximizing marketing ROI is crucial for business success in today's data-driven landscape. Featured.com presents a curated directory of leading marketing ROI experts who specialize in measuring, analyzing, and optimizing return on investment for marketing initiatives. These professionals bring a wealth of experience in performance measurement, marketing analytics, and strategic decision-making. Their insights have been featured in top-tier publications, offering actionable advice on improving marketing efficiency and effectiveness. For publishers and journalists, this directory provides quick access to authoritative sources for articles on marketing performance and ROI. For marketing professionals, it's an opportunity to showcase expertise and connect with media outlets seeking trusted voices in the field. Explore our expert profiles to find the perfect marketing ROI specialist for your next story, interview, or consulting project.
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Showing 20 of 4,685 experts
Marketing Manager at Ciente
I lead digital marketing initiatives with a clear focus on performance, accountability, and growth. With over 5 years of experience across B2B and B2C environments, I manage complex projects, own client relationships, and guide teams to deliver measurable, business-driven results. I specialize in SEO-led growth strategies, PPC execution, and high-impact content planning, backed by strong expertise in HubSpot’s Marketing, Sales, and Service Hubs. I don’t just run campaigns—I align digital efforts with business objectives, optimize continuously, and ensure every initiative contributes to revenue and market positioning. Client trust is built through results and clarity. I work closely with stakeholders to understand challenges, set realistic expectations, and deliver tailored solutions through structured communication and disciplined execution. I take ownership of timelines, budgets, and KPIs, ensuring consistency and transparency at every stage. As a people leader, I create focused, collaborative teams that execute efficiently and adapt quickly. I believe in clear direction, data-driven decision-making, and continuous improvement to stay ahead in a competitive digital landscape. I am driven by solving problems, scaling impact, and building digital strategies that move businesses forward.
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Digital Marketing Strategist & AI Adoption Consultant at WSI WebAnalys
Madelene Wadelius is a Digital Marketing Strategist and AI Adoption Consultant who helps businesses navigate the fast‑changing digital landscape with clarity and confidence. Through her company, WSI WebAnalys, she works with organizations in Sweden and internationally to build strong digital strategies, improve visibility, and adopt AI in ways that genuinely support their goals. Her background spans more than a decade of hands‑on marketing work, an MBA in International Marketing from Hawaii Pacific University, and a BBA from Schiller International University, where she studied across campuses in Switzerland, France, the United States, and the United Kingdom. During her graduate studies, she contributed two chapters to the book The Companies We Keep by Bob Sigall as part of his Integrated Marketing program. From 2011 to 2014, she was appointed an Ambassador for Women’s Entrepreneurship by Tillväxtverket, the Swedish Agency for Economic and Regional Growth — a national initiative that selected 800 women entrepreneurs to serve as role models and inspire more young women to pursue entrepreneurship. She also served as Chairman of the Board for Alderholmens Företagarförening from 2012 to 2024, leading the business association’s efforts to strengthen local enterprise and community collaboration. Madelene is especially passionate about making complex marketing and AI topics understandable and actionable for small and midsize teams. She focuses on ethical, sustainable, and human‑centered AI adoption, multilingual optimization, and evidence‑based digital strategy, and she contributes insights on digital marketing, AI, and consumer behavior for media and thought‑leadership features.
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A Digital Marketing Company at Digital Brains Tech
A trusted digital marketing company aiming to build a strong brand equity and business online. We work to take your business to another level by using unique marketing strategies like PPC Campaign, SEO Services, & Guest Posting. We envision turning your every internet-related action into the most profitable one. From conducting in-depth competitive analysis to curating outcome-based online marketing strategies, we do it all.
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VP Marketing at Digital Academy 360
I'm Mayank Swaroop, and I've spent the last 9 years in digital marketing, working across different industries and business models. My focus has always been on performance marketing and growth strategies that deliver measurable business outcomes. Over the years, I've had the opportunity to work with three companies where I managed substantial marketing budgets, sometimes exceeding ₹1 crore monthly. In these roles, I helped scale businesses by 15x their original size. We achieved an average ROAS of 9x while maintaining net profit margins around 30%. What makes me particularly proud is that these weren't just short term wins. I was involved in building these brands from their early stages, working on everything from initial positioning to long term customer retention strategies. My background is a bit different from typical marketers. I studied coding and have hands on experience with technology, which gives me a unique perspective when working with martech tools and automation platforms. I understand not just how to use these tools, but how they actually work under the hood. In my work, I've handled both sides of digital marketing. There's the paid side where you need precise audience targeting, budget optimization, and constant performance monitoring. Then there's the organic side where content, SEO, and community building play a bigger role. I've learned that the best results come from integrating both approaches based on what the business actually needs. The digital marketing industry talks a lot about tactics and tools, but what I've learned is that success comes down to understanding three things deeply. First, knowing your customer better than they know themselves. Second, building systems that can scale without breaking. Third, measuring everything so you can improve continuously. I've also learned that marketing doesn't exist in isolation. The campaigns I've been most proud of worked because we thought about the entire customer experience, from the first ad they saw to their fifth purchase and beyond. The marketing landscape keeps changing, which is what makes this field interesting. New platforms emerge, customer behavior shifts, and what worked last year might not work today. Staying ahead means constantly learning, testing, and adapting.
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Fractional CMO at JBNC Marketing Group
Throughout my career in marketing, I've worked with mission-driven businesses to help grow demand, standardize processes, and differentiate brand value within crowded markets. Today, I'm focused on sharing what I've learned along the way - providing fractional marketing strategy and services to SMBs looking to grow and scale, and by mentoring the next generation of marketing talent. My core values are trust, authenticity, partnership, and transparency, and they exist in everything I do, personally and professionally. I am have been a member of Forbes Communications Council since 2017 and have served on the volunteer board of the American Marketing Association's Triangle (NC) Chapter since 2022. I was elected to serve as the chapter president in July 2026.
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SEO at Zand Marketing
Transformative Digital Experiences: Who We Are: What fuels us…passion. The team at Zand digital marketing agency Canada understands in order to achieve results and a high degree of excellence we have to love what we do –and we do! As a well-reputed online marketing agency in Canada, we always adopt a customer-centric approach. Our team of highly talented marketers each brings a unique and specialized skill set to help you plan and achieve your desired marketing and business goals. Let us digitally activate your brand, and show you why the brands with the best digital experiences —who engage with their customers the way they want to be engaged—always win. Zand marketing transforming businesses everyday through digital marketing expert in Canada.
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vCMO & Lead Consultant at SearchJet Digital Marketing
As the Virtual Chief Marketing Officer (vCMO) and Founder of SearchJet Digital Marketing Services, I help businesses turn strategy into execution—offering executive-level marketing direction without the cost and complexity of a full-time CMO. Through SearchJet, I currently lead marketing strategy for CFO Business Solutions, Dashcash Loan Solutions, and Next Ride Motors Corporation, driving end-to-end initiatives in brand development, lead generation, digital transformation, and revenue acceleration. SearchJet is more than a consultancy—it’s where I combine C-suite strategy with hands-on implementation, ensuring marketing isn’t just a function, but a driver of business growth. I embed myself into teams, build smart frameworks, and align creative, content, and digital channels with bottom-line goals. Alongside my vCMO work, I’ve maintained a long-standing career as a Freelance Digital Marketing Consultant, which keeps me deeply grounded in execution. That blend of strategic leadership and tactical know-how allows me to see the big picture—and act on it. I’ve worked with clients in the US, Canada, Australia, Singapore, Switzerland, etc., helping them scale visibility, authority, and conversion through integrated digital strategies. From SEO audits and technical optimization to conversion-optimized websites and full-funnel campaigns, I build systems that perform at scale. Here’s what I do best: ✅ vCMO Leadership – executive-level marketing without the full-time overhead ✅ SEO & Visibility – from audits and technical SEO to link building and content optimization ✅ Conversion Strategy – CRO, UX, funnel design, and messaging that moves ✅ Scalable Growth Engines – paid media, automation, and campaigns that deliver results One of my standout strengths is earned media. I’ve secured 1,000+ placements for clients in outlets like Forbes, CNN, HubSpot, Entrepreneur, USA Today, Huffington Post, and more. I’ve also coordinated exclusive interviews in Authority Magazine and Forbes, helping founders establish lasting credibility and thought leadership. If your business is growing but your marketing isn’t keeping up—if you need leadership, clarity, or simply a partner who can translate vision into results—I’m ready to step in. With the precision of a Digital Marketing Consultant and the perspective of a vCMO, I help brands grow smarter—not just louder.
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seo at seo website
I help CEOs, Founders, and Visionary Leaders transform their digital presence from a cost centre into their most powerful profit engine. I believe a leader's brand shouldn't just be seen, it should drive business. That’s why I go beyond basic design to build strategic online systems that blend creative storytelling with smart automation, AI, and performance marketing, delivering not just visibility, but measurable ROI. How I Create Scalable Growth & Lasting Impact → Build Authority-Focused Personal Brands: Blending strategic storytelling with SEO to transform leaders into recognised voices who inspire trust and measurable growth. → I build automated growth systems that transform your digital presence into a self-sustaining sales engine, operating 24/7 beyond the limits of ad spend. → Strategic Content & Brand Marketing: Developing Content Strategies, Brand Designs, and Marketing Campaigns that amplify visibility, trust, and conversions. → Ghostwriting for Thought Leaders: Shaping powerful, authentic narratives that elevate your voice, build authority, and position you as a trusted industry leader across digital and editorial platforms. Results: •Proven Impact for Clients: Reduced Customer Acquisition Cost by 60% by replacing paid ads with a Seo personal brand system. •Achieved 5x higher engagement on a founder’s LinkedIn content through optimised posting strategy and storytelling. •Delivered 3.5x ROI in 3 months for a skincare founder via AI-powered content, SEO, and funnel optimisation. Why Partner With Me? Because your online presence isn’t just a brand—it’s a business asset. I ensure it delivers meaning, momentum, and measurable ROI through strategy, storytelling, and systems that scale. Together, we’ll build a brand that doesn’t just tell a story, it drives revenue, builds authority, and creates lasting impact. https://seoportfolio.in/
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Digital Marketing & Creative Consultant at AnthonyNealMacri.com
Anthony Neal Macri is a growth strategist, creative director, and user-acquisition lead who has spent the past decade and a half helping startups and consumer brands stop “marketing loudly” and start scaling intentionally. He blends performance marketing with narrative craft — part data scientist, part storyteller, part “I can fix that funnel” therapist. Before advising founders, he cut his teeth building acquisition engines inside high-pressure, high-competition verticals where every click had to justify its existence. His campaigns have helped turn early-stage products into seven-figure revenue engines, and he has led teams across paid growth, lifecycle, retention, conversion optimisation, and brand positioning — often at the same time, because startups don’t believe in neat job descriptions. In parallel with his tech and growth work, Macri serves as Creative & Marketing Director for Calabria Food Fest, a global-audience cultural festival in Southern Italy that pairs food, entertainment, and celebrity partnerships with tourism development. He oversees creative identity, international positioning, brand storytelling, and digital promotion — essentially: making sure the world realises Calabria is not just a location on a map, but a lifestyle with good espresso. He’s known for mixing strategy with humour (and occasionally espresso-fuelled honesty). Journalists tap him for commentary on what really drives user behaviour, why “growth hacking” died the day privacy laws woke up, and how brands can build audiences without surrendering their dignity to clickbait. When he isn’t planning acquisition funnels or festival run-of-show campaigns, he mentors early-stage founders and doomscrolls new ad platforms so you don’t have to.
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Chief Marketing Officer / Marketing Consultant at maksymzakharko.com
Driving growth through strategic vision, data-driven insights, and innovation. Expert in media buying, user acquisition, and team leadership. Published author, industry speaker, and judge. 151+ certifications, MBA, and 10+ years in digital marketing. With a decade of experience in marketing strategy, digital innovation, and team leadership, I specialize in turning business challenges into measurable successes. My approach combines strategic vision, data-driven insights, and technical expertise to create impactful campaigns that align with organizational goals and deliver sustainable growth. What I Bring to the Table 1. Digital Marketing Expertise 🌐 I bring advanced knowledge across tools and channels, including programmatic advertising, Google Ads, paid social media, affiliate marketing and emerging technologies. This ensures a comprehensive, future-ready approach to your marketing efforts. 2. Data-Driven Strategies 📊 Leveraging analytics and consumer insights, I design campaigns that maximize ROI while optimizing resource use. My technical background in HTML, CSS, JavaScript, Python, SQL, Power BI, and Tableau ensures data is transformed into actionable strategies. 3. Proven Leadership 🤝 I excel at building and leading high-performing teams. Through mentorship and collaboration, I foster innovation and deliver results that consistently exceed expectations. 4. Lifelong Learning 🎓 With a Bachelor’s and Master’s degree in Digital Marketing, an MBA, and 130+ certifications from industry leaders like Google, Meta, and HubSpot, I stay ahead of trends to deliver cutting-edge solutions. Key Achievements: Published Author: Digital Marketing Roadmap, a practical guide available on Amazon and 15+ marketplaces. 📚 Industry Recognition: Judge for awards like the Stevie Awards and Internet Advertising Competition Awards. 🏆 Thought Leadership: Speaker at IAB Poland and other industry events, sharing actionable insights on marketing innovation. 🎤 Core Competencies ✅ Marketing Strategy & Execution ✅ Brand Management & Positioning ✅ Customer Acquisition & Retention ✅ Media Buying & Campaign Optimization ✅ Data Analytics & Consumer Insights ✅ Team Leadership & Development Let’s Collaborate 🤝 I’m passionate about using marketing and technology to drive growth and innovation. If you're seeking a results-driven CMO to elevate your brand, let’s connect to discuss how I can contribute to your success.
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Growth Marketing Manager at Action Benefits
I'm a licensed life and health insurance agent in Michigan. In my role at Action Benefits, I deliver industry education and training to all of our 50+ employees, as well as the 1,200+ independent agents we support throughout the Michigan, Indiana, and Ohio. I'm charged with digging through health insurance carrier and government policies and press releases to distill the most impactful bits, which our agents can then pass on to customers in the Medicare, ACA Marketplace, and employer group markets. I also use several channels to help spread the word: As part of a marketing team of three, I help to manage our web presence, social media channels, and email marketing. My biggest achievement? Launching our average search position from the high thirties to 9.3 within the span of a year.
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Digital Marketer at Upwork
I’m a results-driven Digital Marketer with proven experience in managing Facebook, Instagram, and Google Ads campaigns for e-commerce, fashion, and niche businesses. With a strong grasp of SEO, keyword strategy, and conversion optimization, I help brands grow visibility, traffic, and sales — efficiently and affordably. From building effective sales funnels to optimizing ad creatives and targeting, I focus on ROI-first marketing. I also offer in-depth competitor analysis, SEMrush insights, and tailored solutions for platforms like Shopify, WordPress, and WooCommerce. Let’s work together to scale your brand through data-backed digital marketing!
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Digital Marketing Executive at Kloud7
Dynamic Digital Marketing Executive with 5+ years of experience driving organic growth, improving online visibility, and optimizing digital performance for brands across technology, healthcare, and e-commerce sectors. Skilled in SEO, content strategy, website optimization, and data-driven marketing, with hands-on expertise in tools such as SEMrush, Ahrefs, Shopify, and Amazon Seller platforms. Proven track record working with organizations like Semalt, MCG Technologies, and Kloud7, where I improved search rankings, strengthened content frameworks, and contributed to consistent traffic and lead-generation growth. Adept at technical SEO, keyword research, on-page and off-page optimization, and full-funnel content planning. Certified in Software Engineering and multiple SEO and digital marketing courses, I bring a strong analytical mindset, problem-solving approach, and a commitment to delivering measurable results. Passionate about helping businesses build stronger digital footprints and sustainable long-term growth.
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Senior Marketing Consultant at BeastBI GmbH
I am the founder of BeastBI GmbH, a digital consultancy specializing in digital marketing. Whether it's marketing analysis, restructuring, or migration. We focus on optimize marketing budgets and improve ROIs. HubSpot and Google Ads certified and partner. With over a decade of experience across CRM, Paid Ads, SEO, (B2B) leadgen and marketing analysis, I combine technical know-how with a deep understanding of marketing & business strategy. I work and lead a remote team, scaled international campaigns. I also support companies as interim head of marketing and similar positions.
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Digital Marketing Lead at Nutcracker Agency
I help brands grow by connecting smart strategy with practical execution. I’m a digital marketing strategist and growth marketer focused on building growth engines not just campaigns. My background spans the kids’ entertainment, gaming, and music industries, which taught me how to understand audiences, not just target them. Now agency-side, I bring that same curiosity into every campaign, figuring out what makes people act, not just click. I work across paid and organic search, DSP marketing, marketing automation, and experiential campaigns. Whether it’s designing a go-to-market plan or finding the operational gaps that stop growth, I focus on turning attention into revenue. Right now, I’m exploring how AI and data can make marketing more personal and more ethical, the same theme I’m tackling in my MSc dissertation on balancing privacy and performance in personalised marketing.
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Digital Marketing Analyst at Terakeet
Consumer insights professional with a focus on insurance and financial services.12+ years of digital marketing expertise including 10 years agency side working with global brands across insurance, financial services, retail, and media.Obsesses over consumer behavior, market trends, and product innovation.Executes deep dives into industries and market segments to reveal customer needs, align product roadmaps, and clarify competitive landscapes.Translates qualitative and quantitative insights to action, ensuring strategies are backed by data and continuously optimized for growth and efficiency.My personal values are:- Always ask why- Lift others up- Exceed expectations——————————————————What people say about Jonas:"These insights are AWESOME. Thanks for sharing, and more importantly, thanks for LEADING." — CMO"I appreciate how you go above and beyond and have not been scared to bring your voice to the industry" — Cofounder"These insights will be transformational in how we deliver." — Chief Technology Officer
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Digital Media & SEO Strategist at ITCC
Let’s cut to the chase. Getting found on Google is no longer enough. 🤷♂️ Your online audience needs to be people who are "ready to buy" 💲 = what you are "ready to sell" 📦. That’s what grows your business and keeps the lights on. Anything else is just noise. 🔇 In today’s AI-powered search landscape, a lot of spotlight is on getting the old strategies and activities being carried out using the new AI tools. Same playbook, new power tools - AI’s not a magic fix. What was difficult earlier > is now easy. What was impossible > is now possible but difficult. To grow your business = you need to stand out. Generating content on AI to get the same blogs done is not going to cut it for you. 🔴 👉 Plenty of SEO campaigns bring in traffic, but if your website isn’t converting, you’re leaking leads. That’s the trust gap most businesses are stuck with. 👉 And with AI search cutting straight to answers, if your brand’s not optimised for the next generation of search, you’re already falling behind. What matters more today is how you can win the trust of your clients and get conversions, and start showing up where it really counts, including in AI Overview search results. We don’t waste time on vanity metrics or multi-page reports you’ll never read. We focus on what actually grows your business. Period. 💡 Quick Wins, Fast Impact (3 Months): Powerful Google Ads, smart email campaigns, and automation strategies to boost your pipeline now. 💡 Long-term SEO Strategy (6+ Months): Future-proof your brand in AI-powered search with structured content, strong technical SEO, and high-authority relevant backlinks. 💡 Real-Time Campaign Reporting: Transparent, live dashboards via Looker Studio - no more waiting for end-of-month reports you can’t understand. 💡 Brand Positioning That Connects: Crafting a compelling, conversion-focused brand story that attracts the right audience, solves their problem and earns their trust. Give us three months. We’ll prove our value. No buzzwords, no guesswork, just smart, results-driven marketing that moves the needle. 📞 Ready to stop wasting website traffic? I am happy to go through your Google Analytics account and share what's not working for you today. Book a no-obligation 30-minute call today!
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Digital Marketing Strategist at Acorn Digital Consultants
Results-driven Digital Marketing & SEO Specialist with 5 years of experience managing 50+ projects across B2B, B2C, SaaS, healthcare, finance, interior design, and international markets. Skilled in technical SEO, on-page SEO, content strategy, AI/AEO/GEO optimization, and performance analytics. Experienced in leading teams, managing client communication, and executing end-to-end digital strategies that improve visibility, traffic, and lead generation. Strong ability to coordinate multiple projects, solve complex SEO challenges, and adapt quickly to evolving AI-driven search environments.
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Digital Marketing Company at Reboot ROI
We are a team of healthcare marketers, data scientists, and technologists dedicated to helping healthcare organizations thrive in the digital age. Our mission is to empower healthcare providers with the digital marketing tools and strategies they need to reach more patients, improve health outcomes, and grow their practices. We believe that by combining cutting-edge technology with a deep understanding of the healthcare landscape, we can create a more connected and accessible healthcare ecosystem for everyone. Our Vision To be the world's most trusted and effective digital marketing partner for the healthcare industry. Our Approach A data-first, ROI-focused methodology supercharged by proprietary AI. Our Core Values The principles that guide our work and our partnerships. Innovation We are relentless in our pursuit of better ways to deliver results, leveraging AI and technology to stay ahead. Integrity We operate with transparency and honesty. Our clients' trust is our most valuable asset. ROI-Focused We are obsessed with performance. Every action we take is aimed at delivering a measurable return on investment.
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Marketing Strategist at NikkiParsons.com
I consult on marketing projects that need a combination of strategic expertise and hands-on execution. My focus areas: - Digital marketing & campaign strategy - Event marketing & visibility planning - Content strategy, SEO, & AI search - Brand positioning & messaging
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Showing 20 of 4685 experts
Marketing ROI experts can significantly enhance your content strategy by providing data-driven insights and best practices. They can offer valuable perspectives on measuring content performance, identifying high-impact channels, and optimizing resource allocation. Their expertise can help you create more targeted, effective content that delivers measurable results and a higher return on your marketing investments.
Being listed as a Marketing ROI expert on Featured.com offers numerous advantages. It increases your visibility to top publishers seeking expert insights, potentially leading to high-profile media mentions and thought leadership opportunities. This exposure can enhance your professional reputation, expand your network, and attract new clients or career opportunities. Additionally, it provides a platform to share your knowledge and contribute to important industry discussions.
Marketing ROI experts stay current by continuously analyzing industry data, attending conferences, and participating in professional development courses. They often engage in ongoing research, experiment with new tools and technologies, and network with other professionals to exchange insights. Many also contribute to or follow respected industry publications, podcasts, and webinars to keep abreast of the latest trends, algorithms, and best practices in digital marketing and ROI measurement.
Marketing ROI experts typically focus on a range of key performance indicators (KPIs) to evaluate campaign success. These may include Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rates, Return on Ad Spend (ROAS), and overall Return on Investment (ROI). They also analyze engagement metrics, such as click-through rates and time on site, alongside business impact metrics like sales growth and market share. The specific metrics prioritized often depend on the campaign goals and the company's overall business objectives.