Expert Small Business Financing Consultants

Sales and tech strategist driven to the front lines of the fintech evolution within the mortgage lending industry. Ambitiously working to create new opportunities, simplify processes, and pioneer modern solutions. Over 15 years of experience in the financial industry as an executive, strategist, consultant, trainer and team developer. •Founder of Liberty Financing LLC Previously: •Chief Strategy Officer at American Financing Corporation •Investment Advisor at Charles Schwab Knowledge and in depth experience ranges across technology innovation and integration (API, AI, Web design, SEO, SaaS), marketing, mortgage lending, business development, sales training, project management, data analysis and financial analysis. I’m passionate about providing the absolute best experience for our customers and the most rewarding career opportunities for our hard working high quality team members Current NMLS MLO State Licenses. Previously held FINRA Series 7 & Series 66 Licenses, Life and Health Insurance License, and Accredited Asset Management Specialist designation from the College of Financial Planning.

A highly motivated and detail-oriented professional with a strong foundation in marketing and management, holding a double major in both disciplines. Experienced in human resources across non-profit and for-profit sectors, as well as in marketing, bringing a versatile skill set to any organization. Known for exceptional organizational skills, a keen eye for detail, and a dedication to continuous growth and learning. Passionate about driving efficiency, fostering positive workplace culture, and contributing to strategic business success through hard work and adaptability.

Paul Herskovitz is the founder and CEO of Discount Lots, a pioneering real estate company dedicated to making land ownership easy and affordable for everyone. Leveraging his extensive background in e-commerce and marketing, Paul established Discount Lots in 2019 with the vision of simplifying the often complex and expensive process of purchasing land. Under his leadership, the company has experienced rapid growth, facilitating thousands of transactions and helping a broad spectrum of buyers—from first-time landowners to seasoned investors—acquire valuable land nationwide. Beyond its commitment to affordable land solutions, Discount Lots plays a key role in tackling the nation’s housing shortage by preparing land for development. By coordinating with local governments and navigating entitlement procedures, the company ensures its properties are well-positioned for new homes and community expansion. Guided by Paul’s expertise in scaling businesses and cultivating strong customer relationships, Discount Lots has become a go-to resource for individuals and developers alike, providing comprehensive support that goes beyond merely selling land. As a result, Paul continues to shape the real estate landscape by championing innovative, customer-centric approaches to property ownership.