Logistics PR

Logistics PR is the practice of earning media coverage and credibility for 3PLs, freight companies, and supply chain brands — getting executives quoted in trade and business press, booked on podcasts, published in industry outlets, and named when shippers ask AI assistants for providers. It combines media relations, data-driven storytelling, awards, and generative engine optimization (GEO).

The fastest path is answering journalist requests: supply chain reporters post source queries on HARO, Connectively, X, and LinkedIn daily — on freight rates, port disruptions, and nearshoring — and they want operators with real network data. Layer on executive bylines, podcast guest spots, and award submissions. Featured surfaces all of these in one chat and drafts responses built on your data.

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many logistics companies and their agency partners run Featured alongside their existing PR programs.

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your company. When shippers ask “best 3PLs for ecommerce” or research providers in your lanes, those answers are built from trade coverage, case studies, and industry content. Featured audits your AI visibility for sourcing prompts and tracks changes over time.

AI engines cite brands that appear consistently across credible sources: freight trades, business press, case studies, industry data cited by media, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Supply chain topics — freight rates, port disruptions, nearshoring, last-mile delivery — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about peak-season shipping capacity.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

3PL and freight tech executives, supply chain officers at shippers, and agencies scaling coverage for logistics clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

Start with FreightTech-style lists and supply chain innovation awards, plus association honors, then let Featured track entry windows and criteria. For podcasts, Featured's database tracks 814,000 active shows; describe your operation in plain language and it returns freight and operations shows that actually book industry leaders.