Featured Workflows
Find Journalists Workflow
Beats change hands constantly — reporters switch outlets, freelancers pick up new coverage areas, and last quarter's media list quietly goes stale. This workflow watches recent coverage for your topics and delivers the journalists newly writing about them, with outlet and headlines.
Built from recent coverage · Context attached to every name · Delivered to Slack or email
Ways PR pros run Find Journalists
New reporters on your beat, with outlet and recent headlines attached. Tap a setup and Featured's chat will configure it with you.
- Beat watch
Watch one beat closely
“Set up a workflow that finds new journalists writing about warehouse robotics and automation every week, and adds them to a running media list.”
Open in Featured - Announcement
Build toward a launch
“Set up a daily workflow for the next month finding reporters covering B2B payments, so our Series B media list is fresh on announcement day.”
Open in Featured - Competitor press
Capture who covers rivals
“Set up a workflow that tracks which journalists cover our competitors in the CRM space and adds each new byline to a list with the story angle.”
Open in Featured - Trade
Map the trade press
“Set up a monthly workflow finding writers at hospitality trade publications covering hotel technology and revenue management.”
Open in Featured - Local
Own a metro's press corps
“Set up a workflow that finds business reporters covering Phoenix and Arizona companies, refreshed monthly with their latest stories.”
Open in Featured - Freelancers
Track the freelancers
“Set up a workflow that finds freelance journalists writing about sustainable fashion across outlets, updated weekly with where they published.”
Open in Featured - Agencies
One list per client
“Set up separate journalist-tracking workflows for my clients in solar, proptech, and pet care, each growing its own media list weekly.”
Open in Featured - Podcast crossover
Find multi-format writers
“Set up a workflow that flags journalists covering the restaurant industry who also host or produce podcasts.”
Open in Featured - Health
Watch an evidence-first beat
“Set up a weekly workflow finding health journalists who cover nutrition research and quote credentialed experts.”
Open in Featured - Exec visibility
Track who quotes leaders
“Set up a workflow that finds journalists who regularly quote CISOs and security executives, monthly with recent examples.”
Open in Featured - Draft-ready
Arrive with intros
“Set up a weekly journalist discovery workflow for edtech, and draft a one-line personalized intro for each new writer it finds.”
Open in Featured - Category creation
Watch an emerging beat
“Set up a workflow that finds journalists starting to write about AI agents in the enterprise, weekly — I want to know them before it's a beat.”
Open in Featured
What it matches
Journalists actively publishing on the beats you describe — surfaced from recent coverage, with outlet, beat, and latest headlines attached to every name.
When it looks
Weekly fits most beat-watching; monthly for slower beats; daily in the run-up to an announcement.
Where results go
Email or Slack — as a running list that grows, or a fresh batch per delivery.
How Workflows work
Tell Featured what to monitor, when to look, and where to send results.
Name the coverage
The beat, the region, or the competitor set you care about — in plain language. That description is the standing search.
Featured reads what publishes
On every run, the workflow surfaces journalists newly writing on your topics — with outlet, beat, and recent headlines so each name arrives with context.
Your list stays alive
New names append to a running list or arrive as fresh batches. When it's time to pitch, Featured's chat drafts outreach referencing each reporter's work.
Why run journalist discovery as a workflow
A media list is an inventory of relationships — and inventories need restocking.
Live
Recency as a feature
Built from what reporters published lately, the list catches beat changes and newcomers a static database misses by quarters.
Context
Names arrive pitch-ready
Every journalist comes with outlet, beat, and latest headlines — the raw material of a first line that proves you read their work.
Compounding
A list that appreciates
Most media lists decay. This one accrues — every run adds the newest relevant writers, so announcement day starts from strength.
Prefer to build a list on demand?
The Pitch Journalists feature builds targeted media lists in one conversation — the workflow keeps them fresh afterward.
About Featured
Every 6 seconds
an expert connects with a publisher across Featured's platforms
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experts, founders, and comms teams use Featured's platforms
2,500+
publishers fill content gaps with Featured experts
Same features. Only usage scales.
Every plan includes journalist discovery.
Try Featured with no commitment.
Example usage
Chat with Featured to explore 2–3 media opportunities per week and see how AI-powered PR works.
- Featured Chat for discovering media opportunities
- Daily pitching tools to reach journalists
- Journalist request matching
- Core workflows to speed up outreach
- A gentle daily allowance to learn the platform
For solo practitioners running focused PR.
Example usage
Monitor HARO and similar feeds, draft pitches in Featured Chat, and ship a steady weekly cadence without burning out.
- 5× more AI usage than Free
- Everything in Free, plus:
- Workflows across your saved opportunities
- Deeper AI chat for drafting and research
- Higher limits for active weekly pitching
For agencies and teams at maximum throughput.
Example usage
Run multiple brands in parallel, max out daily credits, and keep every workflow and journalist touchpoint in one place.
- 20× more usage than Lite
- Everything in Lite, plus:
- Maximum daily allowance for credit-based actions
- Built for teams that live in the product
Find Journalists workflow — frequently asked questions
What does the Find Journalists workflow do?
It keeps a standing search running for journalists actively covering your beats, and delivers the new names — with outlet, beat, and recent headlines — to Slack or email on your cadence. The result is a media list that updates itself instead of decaying between campaigns.
How is this different from a media database?
Databases store contacts; this watches coverage. Because it's built from what journalists actually published recently, it catches beat changes, outlet moves, and emerging writers as they happen — the churn that makes static lists miss. And every name arrives with the context to write a first line that lands.
Can it maintain one running list?
Yes — choose a running list that grows with each run, or independent batches per delivery. Agencies typically run one growing list per client; announcement-driven teams run a daily batch in the weeks before news.
Does it write the outreach too?
Ask it to draft a personalized intro line for each new journalist it finds, or open any name in Featured chat for a full pitch referencing their recent work. You send from your own inbox — the judgment stays yours.
How often should it run?
Weekly for active beats, monthly for slower ones, daily when you're four weeks from an announcement. Cadence is one sentence to change, so most teams tighten it around news and relax it after.
Do I need a paid plan?
Workflows require a paid plan — $39/month (Lite) or $79/month (Pro, billed annually). Every plan includes every feature; only usage scales. Build your first list free in chat, then automate the upkeep.
Who uses this workflow?
Comms teams keeping beat lists warm between announcements, agencies maintaining per-client lists without the quarterly research scramble, and founders watching an emerging beat so they know its writers before it's crowded.
Explore more
Stop rebuilding the same list
Start the workflow once and let your media list stay current from here on.