Featured Workflows
Media Mentions Workflow
Every day your brand gets mentioned somewhere you're not looking — an article, a podcast, a creator video. This workflow tracks new editorial coverage of your brand, people, and products across the web and delivers it to Slack or email, on the cadence you choose.
About 2 minutes to set up · Hourly to monthly cadence · News, blogs, podcasts, and YouTube
Ways PR pros run Media Mentions
New editorial coverage of your brand, people, and products — delivered instead of hunted. Tap a setup and Featured's chat will configure it with you.
- Brand daily
The standard brand watch
“Set up a workflow that tracks media mentions of my company daily and sends a digest to our #press Slack channel every morning.”
Open in Featured - Executives
Track your people
“Set up a workflow that monitors mentions of our CEO and CTO by name — interviews, quotes, event coverage — and alerts our comms lead.”
Open in Featured - Launch mode
Go hourly for launch week
“Set up a workflow that tracks mentions of our new espresso machine hourly during launch week, flagging major outlets immediately.”
Open in Featured - Competitors
Add a rival to the digest
“Set up a workflow that tracks my brand and my two closest competitors daily and delivers one combined digest at 7am.”
Open in Featured - Unlinked
Catch unlinked mentions
“Set up a weekly workflow that finds articles mentioning my brand without linking to us, with the writer for each so we can request the link.”
Open in Featured - Research
Follow your data
“Set up a workflow that tracks where our annual salary report gets cited — articles, newsletters, podcasts — and alerts me weekly.”
Open in Featured - Local
Watch the local press
“Set up a workflow that tracks coverage of our dental practice group across Arizona local news and business journals, weekly.”
Open in Featured - Agencies
One monitor per client
“Set up separate mention-tracking workflows for my clients — a cannabis brand, a cybersecurity startup, and a university — each to its own Slack channel.”
Open in Featured - Crisis
Tighten during a crisis
“Set up an hourly workflow tracking mentions of our brand alongside the term “recall,” flagging anything from national outlets for immediate review.”
Open in Featured - Creators
Include creators
“Set up a workflow that tracks YouTube videos and podcasts mentioning our meal kit service, weekly with audience size where available.”
Open in Featured - Category
Watch category terms
“Set up a workflow that monitors retail trade press for “buy now, pay later” so our team sees every story we could comment on, daily.”
Open in Featured - Reporting
Feed the quarterly report
“Set up a monthly workflow that compiles all coverage we earned into a summary grouped by outlet type, formatted for a board update.”
Open in Featured
What it matches
New editorial coverage of your brand, executives, products, and the competitors or keywords you add — across news sites, trade press, blogs, podcasts, and YouTube.
When it looks
Hourly during launches and news cycles; daily for most brands; weekly or monthly for a quiet watch.
Where results go
Slack or email — one digest per brand, or separate monitors per client, each to its own channel.
How Workflows work
Tell Featured what to monitor, when to look, and where to send results.
Say what to watch
Brand, people, products, competitors, category terms — plain language. “Track Acme, our CEO Jane Doe, and mentions of our API” is a complete setup.
Featured watches the web
News, trade press, blogs, podcasts, and YouTube — scanned on your cadence, from hourly to monthly, with everything new since the last run.
Coverage finds you
Digests land in Slack or email. From any mention, Featured's chat drafts the follow-up: thank the writer, request the link, pitch the next story.
Why run mention tracking as a workflow
Monitoring only works if it's actually running. This one sets up in two minutes and never forgets.
~2 min
Setup in a sentence
The reason most small businesses never had monitoring — cost, noise, setup — is the reason this exists. Describe, choose, done.
A/V too
Podcasts and YouTube included
Spoken mentions are where keyword tools go blind. This workflow hears them — increasingly where buying decisions get shaped.
Actionable
Every mention has a next move
Each digest item opens into Featured's chat for the follow-up — link requests, thank-yous, follow-up pitches — so monitoring feeds momentum, not just awareness.
Prefer to check on demand?
The Media Monitoring feature answers “where were we mentioned?” in one conversation — the workflow makes sure you never have to ask.
About Featured
Every 6 seconds
an expert connects with a publisher across Featured's platforms
100,000+
experts, founders, and comms teams use Featured's platforms
4
cadence options: hourly, daily, weekly, monthly
Same features. Only usage scales.
Every plan includes media monitoring.
Try Featured with no commitment.
Example usage
Chat with Featured to explore 2–3 media opportunities per week and see how AI-powered PR works.
- Featured Chat for discovering media opportunities
- Daily pitching tools to reach journalists
- Journalist request matching
- Core workflows to speed up outreach
- A gentle daily allowance to learn the platform
For solo practitioners running focused PR.
Example usage
Monitor HARO and similar feeds, draft pitches in Featured Chat, and ship a steady weekly cadence without burning out.
- 5× more AI usage than Free
- Everything in Free, plus:
- Workflows across your saved opportunities
- Deeper AI chat for drafting and research
- Higher limits for active weekly pitching
For agencies and teams at maximum throughput.
Example usage
Run multiple brands in parallel, max out daily credits, and keep every workflow and journalist touchpoint in one place.
- 20× more usage than Lite
- Everything in Lite, plus:
- Maximum daily allowance for credit-based actions
- Built for teams that live in the product
Media Mentions workflow — frequently asked questions
What does the Media Mentions workflow track?
New editorial coverage of whatever you tell it to watch: your brand, executives, products, competitors, and category keywords — across news sites, trade publications, blogs, podcasts, and YouTube. Each run delivers everything new since the last one, as a digest to Slack or email.
How fast will I know about new coverage?
On an hourly cadence, within the hour. Most brands run daily and see coverage in the next morning's digest; weekly and monthly suit quieter brands. Cadence is per-monitor, so your own brand can run daily while a competitor watch runs weekly.
Does it cover podcasts and video?
Yes — spoken mentions in podcasts and YouTube videos are tracked alongside articles. That's a real gap in keyword-alert tools, and increasingly where products get recommended and reputations get made.
Can I track competitors in the same workflow?
Yes — add their names and each digest shows their coverage beside yours. For the deeper play — watching where a rival earns editorial coverage so you can pitch yourself into the next story — run the dedicated Competitor Visibility Watch.
What do I do with a mention once I have it?
Open it in Featured's chat and act: draft a thank-you to the writer, request a link if they didn't include one, add the hit to your coverage report, or pitch a follow-up story while the topic is warm. Monitoring pays for itself in the follow-ups.
Do I need a paid plan?
Workflows are part of paid plans — $39/month (Lite) or $79/month (Pro, billed annually); every plan includes every feature, only usage scales. Search your mentions free in chat first — it's the fastest way to see what monitoring will catch.
Can agencies monitor multiple brands?
Yes — one monitor per client, each with its own cadence and destination channel, so client feeds stay clean. Month-end reporting compiles from the same data in one ask.
Explore more
Coverage shouldn't be a surprise
Start the workflow and every new mention of your brand reports in — on your schedule.