UberAutomotive dealerships: How is tech driving success?
Hello! I’m working with a leading global technology platform to write an article exploring how automotive dealerships are using technology and AI to drive success across sales, operations, marketing, and customer experience.
I’m reaching out to dealership operators, managers, marketers, and other automotive leaders to hear your real-world experiences and perspectives. If I include any of your quotes or insights in the piece, I’ll be sure to credit you by name and company.
Please reply with your full name, title, and dealership name/location. Feel free to answer as many or as few of the questions below as you'd like. Short anecdotes or specific examples are especially helpful.
- How is your dealership using AI in the car-buying process (such as lead follow-ups, chatbots or virtual sales assistants, analytics, and personalized recommendations)? How has this impacted conversions, engagement, or efficiency?
- How is technology changing your marketing strategy (such as GEO for AI-driven search, hyper-personalized campaigns, TikTok videos, or data-driven ads)?
- Have you implemented new tech for inventory management, appraisal, pricing, or acquisition? How has it impacted sales, margins, and sourcing high-demand vehicles?
- In what ways has AI or automation been most valuable to your operations, whether in sales (24/7 engagement, automated communications, etc.) or back-office tasks?
- Have you rolled out strategies or tools to better appeal to younger buyers through tech, like mobile-first experiences, virtual tools, or social/video content? What’s worked well?
- Have you introduced any tech to improve staff productivity, retention, or training (such as AI assistants for reps, streamlined workflows, or performance analytics)? What’s proving effective?
- How are you planning to use tech in new areas this year?