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Tube AnalyticsCan you share one personalization tactic you use in your marketing that significantly improved engagement? What data or insights drove this approach?

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Boss TodayI’m looking to interview founders, operators, and decision-makers at small to medium-sized businesses to explore how AI is changing the way they work, compete, and grow. This feature will examine how AI is being applied in practical business settings, from customer service and marketing to finance, hiring, and workflow automation. It will also look at how smaller teams use AI to compete with larger organizations without increasing overhead. You’ll have the opportunity to share how your business is using AI, challenges faced during adoption, and the impact on efficiency, team dynamics, and growth.

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Chris Karl ContentI'm writing a piece about how businesses should define what their content needs to accomplish before making any strategy or format decisions. It will be geared toward companies that skip the foundational question — "what job does our content need to do?" — and jump straight to tactics. I'm looking for responses to any of the following: What's the first question you ask a business before touching their content strategy? What's the most common way businesses misdefine what their content is supposed to do? Can you share a brief example of content that was misaligned with a business's real goals and the correct purpose that emerged? Ideal contributors: Content strategists, CMOs, agency strategists, demand gen leads, or founders who've rebuilt a content strategy from scratch. Looking for specific, practitioner-level insights: frameworks, diagnostic questions, before/after stories. Responses will be attributed. Please include: Name, title, company, and LinkedIn or website URL.

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