We're writing an article about the process and challenges involved in transforming your online store into one that offers both B2B and DTC channels. And looking for insight from r/etailers, ecom merchants, manufacturers, or wholesalers, who have been through this journey. 1. Which transition did you make? Did you go from only DTC to also incorporating B2B or from B2B to DTC? 2. What were your biggest operational/UX challenges during the process? 3. Which parts of the transition were surprisingly straightforward? 4. Which CMS or platforms did you use to make the transition (Shopify? Woocommerce? BigCommerce?), and in what ways was it robust enough to handle both your channels? 5. Did creating a new digital revenue channel on your store improve sales overall? How so? Please no AI answers. We're after gritty on-the-ground experiences. Please, no SaaS or platform owners. Only merchants or the companies they used to build their online stores.