Stats pages are an often overlooked, effective strategy for link bait. The key to success is to focus on what a journalist would look for, not what keyword research says. You also want to tie the link bait to one of the core pillars of your business. For example, we work with clients in the low code space. We created a "low code stats" page. The keyword has 0 traffic, but the page has over 81 backlinks. This is because journalists and content creators writing on low code will search for that keyword to find the relevant data they need to back up their content.
The 'Colour Palette Generator' tool from Canva. This link bait received 938 backlinks from 434 different domains. When you can supply something genuinely beneficial, it may be used as the ideal piece of link bait, as this Canva tool illustrates. Canva discovered an active community of searches seeking a quick way to extract a color palette from a photo. Granted, it can be done in Photoshop, but it takes time and is a costly tool that most people cannot afford. As a result, there was a demand for a simple and effective remedy. It's effective, and people like it. However, it has received links from 434 domains since it is useful and offers value. When a tool delivers value, users want to acknowledge (and link to) it in their work. You are frequently on to a winner if you can fix people's issues or answer their inquiries.
One of my favorite examples of "link bait" is Mortgage Calculator by Ramsey Solutions. This interactive tool allows users to calculate their mortgage payments and estimate the total cost of purchasing a home. It provides personalized recommendations based on the user's budget by analyzing income, debt, credit score, and other factors. The Mortgage Calculator has effectively generated inbound links to Ramsey Solutions' website and raised awareness of the company and its financial services/products. This link bait offers value to potential customers while generating buzz for a brand on social media platforms. https://www.ramseysolutions.com/real-estate/mortgage-calculator
My favorite examples of "link bait" is the "Ice Bucket Challenge" campaign launched by the ALS Association in 2014. The campaign challenged people to dump a bucket of ice water over their heads and then nominate others to do the same within 24 hours or donate to the ALS Association. The campaign quickly went viral, with celebrities, politicians. The campaign was a great example of link bait because it was easy to participate in and share. It also had a clear call-to-action, which was to donate to the ALS Association or nominate others to participate. The campaign generated a huge amount of buzz and media coverage, and it was reported that the campaign raised over $115 million in donations for the ALS Association. The campaign was successful because it was able to tap into people's desire to be a part of something bigger and to contribute to a good cause. It was also able to leverage the power of social media to spread.
One of my favorite "link bait" that I often see brands give out is free informational content, such as guides and white papers. This type of content is designed to attract readers and show off the brand's expertise in a specific field. For example, a company might offer a free guide on SEO best practices or data visualization tips. It gives people something of value for free and encourages them to link back to the source page when they share this content with others. This can be an excellent way to build brand awareness and get more links back to the company's website. It's also an effective way to attract new leads and customers, as it demonstrates the company's knowledge and provides helpful information that people are looking for.
One of my favorite examples of link bait is the “What Animal Are You” quiz created by PETA. It’s an interactive quiz that people can take to discover which animal best matches their personality. The quiz went viral, was featured on many popular websites, and generated thousands of inbound links for PETA. The quiz is a great example of using content to drive engagement and links.
One of my favorite examples of “link bait” that brands have launched is the “Do It In Your Jammies” campaign from Lands' End. The campaign began as a way to encourage consumers to shop online. Lands’ End created a fun and interactive way to engage with their customers by offering a “Do It In Your Jammies” quiz. The quiz was designed to help shoppers find the perfect gift for their loved ones, and encouraged them to shop online. The quiz was accompanied by a series of short videos which featured Lands’ End models wearing their cozy holiday pajamas. The campaign was a huge hit, and was shared all across social media. It was a great example of link bait because it was fun, interactive, and gave customers an incentive to visit the site.
MD at Jae Pak MD Medical
Answered 3 years ago
I’m a sucker for teasers. Teasers are prominently displayed snippets of text that beguile you into wanting to know more. One of my favorite YouTubers does a great job of this in her email subject lines. For example, a recent one read, “So, this happened today.” Of course, as an avid follower, I had to open the email to learn more. Draw people in with language that’s vague, yet conversational and enticing.
The most effective and well-planned link bait was Color Psychology: How it's Used in Marketing, which was posted in 2018. Intriguingly, the first infographics date back to 1626, but they were very different from what we currently have. The fact that this information type is both aesthetically pleasing and simple to understand is its best feature. Due of their limited attention spans, newer generations will find it to be exceptionally great. Infographics are typically used to breakdown difficult data or topics. You can find a description of how colors impact our brains in this particular article. The writers go into detail about how each color influences or is employed in marketing, economics, chakra, and emotions. There isn't a substantial amount of text on the webpage, like in the majority of infographics. To provide value to its viewers, the post heavily relies on images.
One of the best "link bait" examples I've ever seen was when Netflix launched their innovative hashtag-driven campaign with #NetflixCheating. This campaign was designed to engage viewers and publicly shame those that were caught red-handed watching a show without their significant other. The clever hashtag spread like wildfire, driving more than 52 million impressions and sparking up conversations on various topics. I remember being at the edge of my seat whenever an article related to cheating on Netflix dropped, activities like this is what sets certain brands apart from the rest; using insights and online culture to create memorable experiences for the user.
One of my favorite examples of link bait from a brand is https://help-center.pissedconsumer.com/black-friday-survey-how-consumers-will-shop-this-year/ this is certainly not Burberry's "Choose Your Own Adventure" ad campaign. Customers could use an online tool to virtually sew outerwear and then receive it for free within a few days. It was a smart way for Burberry to create an attractive user experience and drive traffic to its site. but for companies like Burberry - it's easy for them to drive traffic to the site but a smaller, unknown company is much harder, and this is precisely the value of my example
Link bait has always been a part of marketing, and it's hard to find an example that doesn't conform to the basic principles of link bait—a large number of online users want something for free. One of my favorite examples is LinkedIn. They are an online tool that allows you to get help from professionals in the field. There are two main ways you can use the site: You can pay a fee and get one-on-one help from a person who works in your industry, or you can answer questions from others and use your expertise to help them out. I love this example because it's so simple yet effective. It's easy for people to understand what they're getting into when they sign up, and there are multiple ways for them to benefit from using the service.
CEO at Live Poll for Slides
Answered 3 years ago
Contests and giveaways are effective tools that organisations employ as link baits to drive up sales. Link baits are content designs with the sole purpose of driving interest in a company’s website. Having online contests like wheel spinning on a company’s website with a promise of a giveaway or a gift. These initiatives ensure that web visitors to your site will be willing to purchase or subscribe to your offerings, all to get a giveaway or a gift hamper.
One of my favourite examples of "link bait" that brands have launched is the HubSpot Flywheel Tool. This is an online tool that allows marketers to see how their content and other marketing efforts impact each other and, ultimately, generate leads. The interactive visualisation provided by the tool demonstrates the connection between various components of a marketing strategy in an engaging way, encouraging users to explore further. The industries most closely associated with this example are digital media, software and technology companies. It's a great example of how 'link bait' can be used as an effective tool for driving engagements and conversions.
To this day I still don't know... but almost EVERYONE had a comment on that dress that people either saw as white and gold or blue and black. You couldn't log onto any social media platform without seeing people discussing it. The dress received an insane amount of coverage from tabloids and gossip news sites. Roman Originals who made the dress received a ton of attention for the photograph and generated tons of engagement with the brand. People still talk about that dress, and that's something that will likely not go away in the near future.
Business Analyst at Investors Club
Answered 3 years ago
In 2006, Blendtec, a manufacturer of high-performance blenders, launched a series of videos called "Will it Blend?" in which Tom Dickson, the company's creator, blended different odd objects, including iPhones, marbles, and glow sticks. The films gained millions of views, thousands of backlinks, and other benefits that boosted the company's visibility and revenue. Over 500 "Will it Blend?" films have been uploaded to the company's YouTube account since the campaign's first launch. This is my favorite since it sparked much internet attention and discussion and was inventive, hilarious, and surprising. It also successfully illustrated the strength and dependability of Blendtec's blenders, which helped set the business apart from rivals.
As a digital marketer, I love saying the word "link bait" and reading about digital pr tricks. However, I've got to take a step back from pulling off a major stunt show for advice here. As I'd say that using product samples is your best form of "link bait" to focus on the product values and engage with potential customers in a more meaningful way. Over the last decade I've offered millions of phone card minute gift cards. As it was a way to recruit influencers for potential customers to have the opportunity to try out the call quality to experience the value firsthand. This can be especially powerful for products that may be difficult to fully understand or appreciate through traditional marketing channels. Which is what I'm dealing with now in the sleep wellness space to share the comfort and quality of buying a mattress in a box online. Overall, my advice is to make sure your digital PR strategy matches your brand values to earn quality links that also drive sales.
The website ultimateclassicrock.com has mastered the click bait and link bait games. I’m not even an aficionado of classic rock, not even close, but they have countdowns and links to stories and music news that often make me want to read and share. Just today, they lured me in with this headline: “Underrated Joni Mitchell: The Most Overlooked Track From Each LP.” I wanted to read that story because I have my own thoughts on which songs in Joni’s vast catalog get overlooked. I agreed with a few of the choices and on a few others thought, “Come on, really?” That’s what makes such lists interesting and fun. It spawns opinion and debate. That’s how you get people to share content.
Link bait is a type of content designed to attract backlinks. It helps you rank higher on the Google Page. Businesses use it to get more organic traffic on their websites because it is one of the top three ranking factors of Google. Likewise, link bait provides tangible value to the business. I have found one linkbait interesting so far, it is ”90.63% of Content Gets No Traffic From Google and How to Be in the Other 9.37%”. This heading earned 6,600 backlinks from the 2600 referring domains. When you come to know that more than 90% of content doesn’t get traffic from Google, you get shocked. It triggers you and insists you think that whatever content you have posted to date is useless. Then the next sentence work like a solution to the problem, “And how to be in the other 9.37%”. It insists you think, why are you wasting time on SEO, when 90% of content doesn’t get traffic from Google? This killer argument incites you to audit your content for the desirable result.
One of my favorite examples of "link bait" that brands have launched is the "Ice Bucket Challenge" campaign initiated by the ALS Association in 2014. The campaign was designed to raise awareness and funds for ALS. The idea behind the campaign was simple: people would film themselves having a bucket of ice water dumped on their heads, then nominate others to do the same, and finally make a donation to the ALS Association. It went viral, generating massive amounts of social media engagement, and media coverage, and raised $115 million in donations. Additionally, it also helped to increase awareness of ALS and the work of the ALS Association. It's a great example of how brands can use link bait to achieve their goals.