The way I see it, I'm using both X and Bluesky to diversify my reach. I haven't abandoned X; it still offers a massive audience and quick hit engagement. However, Bluesky's close-knit community feels like a more direct conversation. I've woven Bluesky into my marketing strategy by sharing more thought-provoking content, inviting open feedback sessions, and experimenting with new approaches. It's like a creative workshop where I gather ideas before taking them to the larger stage on X. On Bluesky, I also feel more comfortable asking my followers what they want, which helps guide future campaigns. By running both platforms in parallel, I benefit from the scale of X and the authenticity of Bluesky.
I haven't made the shift to Bluesky permanently, but I've definitely explored it alongside other platforms. At spectup, we're always testing new channels to see how they align with our strategy and audience. Bluesky's growing appeal among the startup and tech community caught my attention-it reminds me a bit of Twitter's early days, that raw, unpolished space where engagement feels more authentic and intimate. For now, it's more experimental for us. We use it to share bite-sized insights, startup growth stories, and occasionally to join conversations that seem to catch fire there. The approach isn't about big campaigns but rather personal, genuine engagement. One of our team members recently shared a quick win we helped a startup achieve-a 42% boost in investor attention after a deck revamp-and it sparked good traction on Bluesky. The key here is testing the waters without going overboard. If it proves valuable over time, we'll consider integrating it more heavily into our marketing strategy. For now, it fits within what I like to call the "pilot zone"-low-cost, high-learning experiments. Whether it becomes a staple or remains a nice-to-have, only time and data will tell.
I haven't closed my X account and still monitor notifications, but I've largely transitioned to Bluesky (and LinkedIn) for my active social media presence. What's particularly notable about Bluesky are the genuine engagement levels, with an audience that shows far more meaningful interaction than what I've experienced on X recently. When it comes to metrics, don't get too hung up on the volume. While the raw follower numbers on Bluesky might seem modest, they're actually more valuable in many ways. The platform currently has a higher proportion of real, engaged users who are genuinely interested in meaningful discussions and content sharing. This translates to better quality interactions and more substantive engagement with your posts. I've also found that content tends to have a longer lifespan on Bluesky, with discussions continuing beyond the initial post, and the signal-to-noise ratio is much better, making it easier to build genuine connections. Plus, no bots (yet)! How could you go wrong?
I recently registered on Bluesky after becoming increasingly dissatisfied with X (formerly Twitter). The engagement on X has significantly dropped, and the growing number of fake accounts made it harder to build authentic connections. While it's still early, my plan with Bluesky is to test its potential for genuine interactions and niche community building. For marketing, I see it as an opportunity to engage with a smaller but more engaged audience, focusing on quality over quantity. I'm exploring how it can complement existing platforms and serve as a space for thought leadership and authentic conversations. Best regards, Georgi Todorov Founder & CEO Create & Grow https://www.linkedin.com/in/georgitodorovbg/
No, I haven't left X for Bluesky. Instead, I am using both. Many target clients still use X. Unless most shift to Bluesky, I can't stop using X completely. I am experimenting with Bluesky for my marketing strategy. As it's still new, the focus is more on building connections with its users. I research their posts and what posts they engage with. If I find a niche-related post, I comment and try to have a meaningful conversation with the user. Sometimes, people directly ask for help or suggestions for their issues. When I come across their posts, I give them the best advice, highlighting my expertise. It helps me to gain their trust. Continuous engagement with them eventually leads to their interest in my brand.
When you work in social media, you need to have a presence on all the platforms. I joined Twitter in 2008, so it is very hard to give up an account with a lot of content. I am still on X, but enjoying Bluesky. I've advised clients to also be on Bluesky. If for no other reason, but to save their desired handle. The agency has an account, and we are posting and engaging as part of the marketing strategy. But, the engagement we see is not to the level of even a depreciated X, yet. The game changer will come when Bluesky has an API that more management platforms can tap into.
I am currently using both platforms. I know many folks have said there was a mass "X-xodus" over to Bluesky but I still find value in both places. That said, the energy does seem to be on Bluesky right now. I incorporate it into my marketing strategy in the ways you might expect - to keep my ear to the wall and follow industry trends, and to pick up some great tips you can't find anywhere else. But I also utilize the information on there in some less common ways: 1. Spot emerging tools. Just by setting aside some time each day to read through some posts, I am able to spot the tools marketers are finding value in that haven't hit the mainstream yet. This is great for getting an advantage over competitors. 2. Resist best practices. It sounds counterintuitive but there are some brave people on Bluesky who will talk about widely-accepted best practices that really aren't effective or worth your time. They typically prove this by showing their own tests and case studies, and I've found this really helpful for my own internal prioritization. 3. Communication with agencies and consultants. When I do need some help with marketing efforts, my time and research on platforms like Bluesky really helps me come to those conversations equipped and knowledgeable. It helps me vet who I'm going to work with far more successfully, as I can ask them very nuanced questions to gauge their capability as well as participate in higher level conversations. Those are some of the ways I'm incorporating Bluesky into my marketing strategy and I definitely recommend setting aside some time for it each day as there is a lot of value to be gained!
I feel like myself, and many others in the SEO community, are navigating utilizing both! While most of our community is still on X, many of us have started creating Bluesky profiles and crossposting. Currently, we haven't started posting much on our company Bluesky account, but I felt it was important to create a profile to claim our username (with the same handle as X), fill it out with our details, follow people in the industry, and post an introductory message so that anyone who visits our profile can see that we are on there: https://bsky.app/profile/sixthcitymktg.bsky.social
I moved my personal brand over to Bluesky a few weeks ago. I have been using it as a source of awareness for my personal brand. The way the algorithm is built is based on discovery signals via the content each account interacts with. I'm using that to my advantage to filter people through the top of my funnel.
Most of our clients are taking a passive approach to Bluesky. They are creating an account, and posting the same content on Bluesky and X. This takes minimal effort, but allows for the ability to expand and take advantage of this newer platform. Bluesky is a platform with uncertainty in the future, which tends to mean that becoming an early adopter can enable your organization to stand out if this platform continues to grow rapidly.
I haven't quite left X yet, but I am on Bluesky and am starting to recommend that clients look at using Bluesky as well. I'm hopeful that there will be more integrations with the platform in the future so we can do things like schedule in advance and bulk upload. It's important for any business, especially those that regularly join in conversations on social media with customers, to keep an eye on the latest trends and at least grab their company name on new platforms. I think Bluesky is shaping up to be a platform for people to have once again conversations on which is important to shape a strategy around. A number of businesses have had tremendous engagement on Tiktok, and given the uncertainty around that platform, people will naturally migrate to other places like Bluesky.
We've carefully evaluated the social media landscape but are focusing exclusively on X for our current marketing strategy. While we recognize Bluesky's emergence and potential, fragmenting our efforts across multiple platforms at this stage would dilute our impact and stretch our resources thin. Our decision to stay with X is driven by several key factors. First, X continues to provide us with strong engagement metrics and valuable audience insights that directly support our marketing objectives. The platform's robust analytics tools and established advertising infrastructure align well with our ROI measurement needs. Additionally, our target demographic maintains an active presence on X, making it an efficient channel for reaching key stakeholders. Our X strategy emphasizes consistent brand messaging, proactive community engagement, and targeted content distribution. We've found success by focusing on creating platform-specific content that resonates with our X audience, rather than adapting our approach for multiple networks simultaneously. Looking ahead, we continue to monitor developments in the social media landscape, including Bluesky's evolution. However, for now, we're channeling our resources into maximizing our presence on X, where we've built significant momentum and established valuable audience relationships. This focused approach allows us to refine our strategy, maintain consistent engagement, and deliver measurable results through a single, well-understood platform. As the social media landscape evolves, we'll regularly reassess this strategy to ensure it continues serving our marketing objectives effectively.
I haven't left X. X has quickly become my favourite social platform which I use to follow people in a range of different industries. I've also joined Bluesky. I use Bluesky to simply repost my business content. If/when engagement grows I'll start actively using it more. I plan to keep that platform very focused on just one topic. I think it's always a good idea to be where users are, so using Bluesky is a no brainer in my opinion, especially if it's just reposting at a minimum.
Our brand has essentially left X for Bluesky. The engagement of X has fallen off a cliff, and it was never a great platform - even when it was Twitter - to drive actual traffic to our site. Of all the major social networks, it drew the lowest amount of actual clicks through to content, no matter what it is we posted. Twitter has and always will be its own ecosystem. That being said, Bluesky does seem to value actual external link posting, so we'll augment our strategy to see if posting does allow us to see more actual traffic coming from the platform. Otherwise, it'll likely end up in the social media graveyard like so many other channels over the years.
I stopped actively using X when it became X and not twitter. I used to LOVE the early days on twitter but the platform has become toxic and users are leaving. Bluesky resembles the early twitter days and there is more real interactions and engagement even with a smaller user base.
We're still using X, but have actively claimed our brand handle on Bluesky to avoid what happened to brands such as @facebook with impostor accounts. Since there is no verification (at least currently) for brands, it's important to at least claim your branded handle/profile name to avoid potential PR nightmares in the future.
I haven't entirely left X for Bluesky; I'm currently using both platforms. Each has its unique strengths, and I see them as complementary rather than replacements for one another. Bluesky offers a fresh and engaging environment, especially for connecting with niche communities and early adopters who value innovation and decentralization. I've incorporated Bluesky into my marketing strategy by using it as a space to experiment with more conversational and community-driven content. It allows me to test ideas and approaches that might later scale to a broader audience on X or other platforms.
Bluesky for Higher Reach & First Mover Advantage I continue to use X (formerly Twitter) alongside Bluesky, integrating both into my marketing strategy. Bluesky's emphasis on user autonomy and privacy offers a platform for authentic engagement. We are moving to Bluesky because it has fewer algorithmic restrictions for reach and fist movers advantage. However, most of the target business owners for our agency are still using X, which is why I can reach diverse audiences and foster meaningful connections by leveraging both platforms.
Bluesky is an intriguing space right now, especially with its focus on decentralization and fostering genuine community engagement. While we haven't 'left' X (formerly Twitter) we're actively exploring Bluesky as a complementary channel. For us, Bluesky offers an opportunity to engage with a tech-savvy audience that values authenticity. We've started experimenting with sharing behind-the-scenes content, customer success stories, and engaging in conversations around the power of handwritten notes. It's all about testing what resonates and building relationships in this emerging space. Incorporating new platforms is less about replacing the old and more about diversifying where we meet our audience. Who knows? Bluesky might just become the next big thing in fostering heartfelt, meaningful connections!"
We currently maintain a presence on both platforms since they serve different purposes in our marketing strategy. X remains valuable for industry networking and B2B connections, while Bluesky offers exciting opportunities to engage with early tech adopters. On Bluesky, we focus on sharing behind-the-scenes looks at our web development process and technical insights. The platform's engaged tech community responds well to this transparent, educational approach. For example, a recent thread breaking down a complex website rebuild generated meaningful discussions with potential clients. However, we haven't abandoned X - it's still crucial for maintaining relationships with existing clients and industry partners. The key is adapting content for each platform's unique audience rather than cross-posting identical material. My advice? Don't feel pressured to choose one over the other. Test both platforms to see which better serves your specific business goals and target audience. The social media landscape keeps evolving, and flexibility in your strategy is essential.