This is actually common practice for us. We utilize a 6bbl pilot system to exclusively produce batches for our taprooms. Our bar staff actively interacts with customers to gather feedback on these trial brews. Based on this valuable input, we make necessary adjustments to our processes. Feedback has led to modifications in fruiting rates, DH rates, pH adjustments, and even discontinuation of beers that didn't resonate with our customers.
The best customer feedback is sales. Anyone can sell the first pint, it's the second one that matters. Homebrewers are avid customers. When they share a successful experiment, we get inspired to see if it'll scale up. Homebrewing with Kveik yeast is the latest rage and we've found it can really work in IPA. It can also be a disaster.
Customer feedback plays a crucial role in product development in the brewing industry by shaping beer recipes and brewing methods. Through surveys and social media, breweries gain insights on consumer preferences, allowing them to enhance product offerings and foster customer loyalty. For instance, consistent feedback about a beer's bitterness can guide research and development efforts, as seen in BrewDog's 'Jet Black Heart' case study.